Content First: Cognifide

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Content First: Cognifide

  1. 1. Content First Day Customer Summit Oct 2009 Dr Cleve Gibbon CTO Cognifide
  2. 2. we understand how creatives work
  3. 3. UK Premier Partner
  4. 4. We are a digital agency that specialises in the planning, creation, delivery and management of content.
  5. 5. We have 40+ content engineers Providing ‘Deep Tech’ Expertise Building Global Solutions Locally
  6. 6. BUT BEFORE WE START...
  7. 7. YOU’D NEVER DO THIS WITH YOUR OWN HOME...
  8. 8. ...SO DON’T DO IT WITH YOUR WEB PROJECTS!
  9. 9. ENTER ‘CONTENT FIRST’
  10. 10. CHALLENGES
  11. 11. time of Designs engagement Build Content Migration Copy Writing
  12. 12. Content strategy is the practice of planning for the creation, delivery and governance of useful, useable content. Kristina Halvorson
  13. 13. CONTENT FIRST @ COGNIFIDE
  14. 14. CONTENT FIRST, CQ5 SECOND
  15. 15. Authors Specs
  16. 16. Template Specifications
  17. 17. Component Specifications
  18. 18. PARTING THOUGHTS
  19. 19. “Design attracts, but content keeps.”

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