Boehringer-Ingelheim: Creating your Online Success

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When a website attracts the wrong users, it’s a failure. It fulfils neither customer-driven demands nor our internal aims. And this applies especially to marketing and image online campaigns, the main driver for establishing websites. But we cannot simply create websites as a quick fix and must always establish them as an integral part of our digital strategy.

Manuela Pastore, Director Online Communications, Internet Strategy & Consulting, Boehringer Ingelheim

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Boehringer-Ingelheim: Creating your Online Success

  1. 1. Creating your Online Success Boehringer-Ingelheim Online Communications Strategy & Consultancy Team Ingelheim, August 2010
  2. 2. 2 November 11, 2010 Boehringer Ingelheim, M. Pastore Introduction Your website is not just a website. Go for a strategic online approach.
  3. 3. November 11, 2010 Boehringer Ingelheim, M. Pastore 3 Realising your Digital Strategy A good planning is key Awareness Design Development Implementation Evolution ADDIE – It‘s about making your website a success
  4. 4. Costs, numbers and efficiency November 11, 2010 Boehringer Ingelheim, M. Pastore 4 When is a website a success? L Isolated thinking, pure Project/short term thinking, missing digital strategy
  5. 5. November 11, 2010 Boehringer Ingelheim, M. Pastore 5 Introduction Our key to success is CQ5 in combination with our business service package.
  6. 6. Internet Strategy & Consulting The big picture November 11, 2010 Boehringer Ingelheim, M. Pastore 6 Communication & Promotion Consultants ensure „long term success” Consultancy Governance Our CMS BI standard system (CQ5) Finance Training Workshop & Online Academy Online Competence Center (Knowledge platform)
  7. 7. 1 + 1 = 3 A car. Good drivers. Perfect traffic. A standardized Content Management System (CQ5) Is a business & technical solution Internet Strategy & Consulting Team Offers user-centric consultancy for your project Internet- related Knowledge at a glance Online Competence Center (launch Q4/2010) Training and know how Online Academy (launch 2011 November 11, 2010 Boehringer Ingelheim, M. Pastore 7
  8. 8. November 11, 2010 Boehringer Ingelheim, M. Pastore 8 Our business service package We offer you a convenient prefabricated house.
  9. 9. November 11, 2010 Boehringer Ingelheim, M. Pastore 9 A standardised Content Management System CQ5 Choose your interior decoration!
  10. 10. November 11, 2010 Boehringer Ingelheim, M. Pastore 10 A standardised Content Management System CQ5 Do you prefer it simple?
  11. 11. November 11, 2010 Boehringer Ingelheim, M. Pastore 11 A standardised Content Management System CQ5 … or perhaps more complex?
  12. 12. NL Country HIV Topic Selfmedic Information Portal Cardiguar d Product InOncolo gy Topic November 11, 2010 12 A standardised Content Management System CQ5 The website master supports all website kids: •  Same set of templates & modules •  Individual appearance via CSS Master Boehringer Ingelheim, M. Pastore
  13. 13. November 11, 2010 Boehringer Ingelheim, M. Pastore 13 A standardised Content Management System CQ5 A genious mother and child principle.
  14. 14. November 11, 2010 Boehringer Ingelheim, M. Pastore 14 Our business service package What does we offer? •  Prefabricated content modules and master templates for quick and cost-saving roll-outs •  Quick and easy editing / maintenance •  Standards for accessibility and security •  Central storage of media assets •  Excellence Monitoring •  Sharing of future developments: modern web-functionalities out of the box •  Centralised maintenance: avoiding inconsistency, minimise your efforts
  15. 15. Our business service package: … and Consultancy Need the right knowledge at the right time for making your project a success? From pre-launch activities to a long-term sucess … Consultancy, training, Multichannel approach, Communication issues … Let‘s share our experience with you on to do‘s and don‘ts 15 User-centric Training workshops Novemb er 11, 2010 Project Helpers: Checklists, Briefing template, Information sheets, Quick references November 11, 2010 Boehringer Ingelheim, M. Pastore
  16. 16. Internet Strategy & Consulting Team We are here for: •  Giving you an overview on processes, Boehringer Ingelheim standards and stakeholders to be involved •  Consultancy for your website project •  Informing about CQ5 and organising trainings •  Communications Internal and external marketing activitities for your project November 11, 2010 Boehringer Ingelheim, M. Pastore 16 Training workshop
  17. 17. A standardised and future thinking approach Outlook & ongoing development 17 1. Creating a second standard marketing template set 2. Mobile Website 3. Further development of new features and functionalities 4. Rollout: Supportive material for product managers Social Collaboration and communication Online Academy … Novemb er 11, 2010 November 11, 2010 Boehringer Ingelheim, M. Pastore One website, please….
  18. 18. November 11, 2010 Boehringer Ingelheim, M. Pastore 18 Resume Online Communciations strategy and Consulting Team supports the website set-up of all Boehringer Ingelheim countries and businesses: cost-saving, flexible and quick.
  19. 19. November 11, 2010 Boehringer Ingelheim, M. Pastore 19 Thank you. Any questions? Contact: Manuela Pastore Boehringer Ingelheim GmbH Manuela.pastore@boehringer-ingelheim.com

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