Your SlideShare is downloading. ×
0
Agile Marketing
Agile Marketing
Agile Marketing
Agile Marketing
Agile Marketing
Agile Marketing
Agile Marketing
Agile Marketing
Agile Marketing
Agile Marketing
Agile Marketing
Agile Marketing
Agile Marketing
Agile Marketing
Agile Marketing
Agile Marketing
Agile Marketing
Agile Marketing
Agile Marketing
Agile Marketing
Agile Marketing
Agile Marketing
Agile Marketing
Agile Marketing
Agile Marketing
Agile Marketing
Agile Marketing
Agile Marketing
Agile Marketing
Agile Marketing
Agile Marketing
Agile Marketing
Agile Marketing
Agile Marketing
Agile Marketing
Agile Marketing
Agile Marketing
Agile Marketing
Agile Marketing
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Agile Marketing

863

Published on

Published in: Technology, Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
863
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
48
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. DIGITAL AGILE MARKETING October 14th 2010
  • 2. Digital Agile Marketing… but why? let’s look at the trends
  • 3. The world is accelerating
  • 4. Good old methods do not work as they used to
  • 5. Because the business is changing Q. What marketing program areas will grow or decline in 2010? Digital mktg.** Direct mktg. MSST* Events (in-person) DECREASE PR* MI* Increase INCREASE Advertising AR* Collateral % of Respondents Source: IDC’s Technology Marketing Barometer, 2010 (n = 45) 5
  • 6. End of supremacy
  • 7. A multi polar world
  • 8. Consumers get into the game
  • 9. marketing digital challenges UGC MULTICHANNEL Co-creation or Multiplication of co-production of the placement channels brand and the products TECHNOLOGY ANALYTICS Influence strategies on Real time optimization of the different audiences ROI SOCIAL MEDIA
  • 10. How to be « always ready » in an Unpredictable environment?
  • 11. A great opportunity for marketing what do we have to do ?
  • 12. Forget about campaigns
  • 13. Engage conversations
  • 14. Start proposing the right product to the right person in the right context … at the right moment
  • 15. Adjust all relevant parameters real time
  • 16. Continuous improvement…
  • 17. But… what we do
  • 18. Today, most of marketing projects are still developed and managed In waterfall mode
  • 19. Features Briefs Design User test Dévelopment Roll out Meanwhile… Time is flying Maintenance
  • 20. Meanwhile… Life happens
  • 21. Become Digital agile… what does it take?
  • 22. 1.Priority to people and interactions 2.Running applications 3.Collaboration with the customers 4.Reactivity to change
  • 23. Priority to people and interactions « Feedback driven Development »
  • 24. Running applications Go Betaàchaque instant
  • 25. Collaborate with the customers
  • 26. Reactivity to change Continuous integration of new elements from feedback and previous iterations
  • 27. How to support that ?
  • 28. Bridging marketing and IT Agility our Esperanto
  • 29. Which platform to support a Digital Marketing Approach
  • 30. KEY CONTENTS// PIM // DAM // DM//ERP First build content Warehouse … and remember that 80 % of the valuable Corporate information is issued from non structured content.
  • 31. INTRANET //COLLABORATION // KNOWLEDGE SHARING // COMMUNITIES // WORKFLOW // BLOGS// ENTERPRISE 2.0 Favor off road interconnection within company to create unexpected and additional value
  • 32. WEBSITES //CORPORATE WEBSITES // COMPARATIVE WEBSITES// SOCIAL MEDIA // COMMUNITIES //BLOGS Occupy the digital eco - system.. Connected to multiple touchpoints
  • 33. MOBILE //MOB APPS // IPOD // IPAD //ANDROID // KIOSK Any type of channel.. Any type of interface
  • 34. WEB APPS //RIA // WIDGETS // FLASH// RICH MEDIA // Build key components.. Those that bring real value, make the difference
  • 35. ANALYTICS //CRM// BEHAVIOR TARGETING // MULTIVARIABLE TESTING Act by taking advantage of information gathered by the E- CRM Act with analysis on the fly based on consumer‘s behavior
  • 36. CI//OPTIMIZATION // WEB ANALYTICS // KPI’s // AGILE CREATION SEO // SURVEYS // TEST TEST, IMPROVE CONTINOUSLY… before, after launch and even during the development

×