© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
November 3| Christopher Duskin
Real-Time Marke...
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 2
The competition for consumers’ attention is ...
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 3
While consumers’ attention spans are becomin...
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
97% of visitors
to your site
will not
convert
...
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Conversion and Acquisition Strategies Are Not ...
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Online Business Optimization
Evolution from A ...
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Rule: enhance the customer experience
Proven M...
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Consumers & Multichannel experiences
8
See TV ...
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Solutions
Adobe Online Marketing Suite
10
Plat...
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  Paid search
  Landing page optimization
 ...
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
For Instance – Landing Page Optimization
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 13
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 14
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 15
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 16
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 17
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 18
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
For Instance – Email Remarketing
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 20
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 21
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 22
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 23
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 24
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 25
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Total Optimisation Series
26
www.totaloptimisa...
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe, Powered by Omniture
Adobe - Create and ...
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
The right data + the right experience
29
ITERA...
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Adobe Omniture: Real-Time Marketing Optimization

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Your customers and prospects expect rewarding and relevant experiences with your brand regardless of the channel, device, or time of day. Add to that the fact that your customers are distinct individuals with unique interests and those interests are constantly changing and you have a serious need for real-time optimization. This session will highlight how the Adobe Online Marketing Suite can provide you the insight and technology you need to kick-start a real-time marketing optimization program and keep it on course once you’re underway.

Chris Duskin, Omniture

Published in: Technology, Business

Adobe Omniture: Real-Time Marketing Optimization

  1. 1. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. November 3| Christopher Duskin Real-Time Marketing Optimization with the Adobe Online Marketing Suite
  2. 2. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 2 The competition for consumers’ attention is becoming increasingly fierce
  3. 3. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 3 While consumers’ attention spans are becoming increasingly…short
  4. 4. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 97% of visitors to your site will not convert Consider that: You can’t afford NOT to optimize your online experiences And, you probably have less than 10 seconds to convince those that do
  5. 5. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Conversion and Acquisition Strategies Are Not Aligned $92 Conversion Funnel Drive Acquisition Invest to acquire more customers to site and push through funnel Increase Conversion Invest to make easier for existing visitors to become customers Conversion Funnel $$$ NUMERATOR DENOMINATOR © 2009 Omniture Inc, Confidential & Proprietary 5
  6. 6. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Online Business Optimization Evolution from A Channel to Business Strategy Measure Optimize Extend Innovate Automate Execute Measure
  7. 7. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Rule: enhance the customer experience Proven Methods: Relevance Efficiency - + - +
  8. 8. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Consumers & Multichannel experiences 8 See TV ad for product Search online for product Research product onlineVisit store for help Buy product online Visit store to see & experience product Buy accessories in store Research accessories for product Receive promo for product Receive mobile ad for product Join Facebook community for product Receive product updates View video for newer product
  9. 9. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  10. 10. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Solutions Adobe Online Marketing Suite 10 Platform Optimization Publishing E-Commerce Lead Gen Online Business Models Enterprise Data •  CRM •  Call Center •  POS •  Kiosks •  BI Awareness Acquisition Conversion Retention Analytics Online Data •  Display •  Search •  Social Media •  Mobile •  Video
  11. 11. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.   Paid search   Landing page optimization   On Site Search   On Site Survey   Email remarketing   Display ad targeting   Dynamic creative & Adobe CS5 creative integration   Facebook integration   Automated product and content recommendations
  12. 12. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. For Instance – Landing Page Optimization
  13. 13. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 13
  14. 14. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 14
  15. 15. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 15
  16. 16. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 16
  17. 17. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 17
  18. 18. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 18
  19. 19. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. For Instance – Email Remarketing
  20. 20. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 20
  21. 21. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 21
  22. 22. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 22
  23. 23. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 23
  24. 24. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 24
  25. 25. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 25
  26. 26. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Total Optimisation Series 26 www.totaloptimisation.com 3 Nov - London 4 Nov – Stockholm 9 Nov – Copenhagen 11 Nov – Madrid 16 Nov – Munich 17 Nov – Frankfurt 18 Nov – Milan 23 Nov – Hamburg 24 Nov - Paris
  27. 27. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  28. 28. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Adobe, Powered by Omniture Adobe - Create and deliver rich internet experiences, content and applications Powered by Omniture - Measure and optimize the value of online experiences With Adobe powered by Omniture, customers can measure and optimize any online experience across any platform and any device AnalyzeEngage UserDeliverCreate Optimize
  29. 29. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. The right data + the right experience 29 ITERATE
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