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Adobe Omniture: Real-Time Marketing Optimization

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Your customers and prospects expect rewarding and relevant experiences with your brand regardless of the channel, device, or time of day. Add to that the fact that your customers are distinct ...

Your customers and prospects expect rewarding and relevant experiences with your brand regardless of the channel, device, or time of day. Add to that the fact that your customers are distinct individuals with unique interests and those interests are constantly changing and you have a serious need for real-time optimization. This session will highlight how the Adobe Online Marketing Suite can provide you the insight and technology you need to kick-start a real-time marketing optimization program and keep it on course once you’re underway.

Chris Duskin, Omniture

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    Adobe Omniture: Real-Time Marketing Optimization Adobe Omniture: Real-Time Marketing Optimization Presentation Transcript

    • Real-Time Marketing Optimization with the Adobe Online Marketing Suite November 3| Christopher Duskin © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
    • The competition for consumers’ attention is becoming increasingly fierce © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 2
    • While consumers’ attention spans are becoming increasingly…short © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 3
    • Consider that: And, you You can’t 97% of visitors probably have affordthan 10 NOT to to your site less optimize your will not seconds to online convert convince experiences those that do © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
    • Conversion and Acquisition Strategies Are Not Aligned Conversion Increase Conversion Funnel Invest to make easier for existing visitors to become customers $$$ NUMERATOR DENOMINATOR Conversion Drive Acquisition Funnel Invest to acquire more customers to site and push through funnel $92 5 © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. © 2009 Omniture Inc, Confidential & Proprietary
    • Online Business Optimization Evolution from A Channel to Business Strategy Innovate Extend Automate Execute Measure Measure Optimize © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
    • Rule: enhance the customer experience Proven Methods: Relevance - + Efficiency - + © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
    • Consumers & Multichannel experiences Receive promo for product Research Visit store product online for help Receive mobile Receive product ad for product updates Search online Buy accessories for product in store See TV ad Research for product accessories for product View video for newer product Join Facebook community for product Visit store to see & experience product Buy product online © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 8
    • © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
    • Adobe Online Marketing Suite Solutions Online Business Publishing E-Commerce Lead Gen Models Awareness Acquisition Conversion Retention Optimization Online Data Enterprise Data •  Display Analytics •  CRM •  Search •  Call Center •  Social Media Platform •  POS •  Kiosks •  Mobile •  BI •  Video © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 10
    •   Paid search   Landing page optimization   On Site Search   On Site Survey   Email remarketing   Display ad targeting   Dynamic creative & Adobe CS5 creative integration   Facebook integration   Automated product and content recommendations © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
    • For Instance – Landing Page Optimization © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
    • © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 13
    • © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 14
    • © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 15
    • © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 16
    • © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 17
    • © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 18
    • For Instance – Email Remarketing © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
    • © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 20
    • © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 21
    • © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 22
    • © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 23
    • © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 24
    • © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 25
    • Total Optimisation Series www.totaloptimisation.com 3 Nov - London 4 Nov – Stockholm 9 Nov – Copenhagen 11 Nov – Madrid 16 Nov – Munich 17 Nov – Frankfurt 18 Nov – Milan 23 Nov – Hamburg 24 Nov - Paris © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 26
    • © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
    • Adobe, Powered by Omniture Create Deliver Engage User Analyze Optimize Adobe - Create and deliver rich internet experiences, content and applications Powered by Omniture - Measure and optimize the value of online experiences With Adobe powered by Omniture, customers can measure and optimize any online experience across any platform and any device © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
    • The right data + the right experience ITERATE © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 29