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Using the Nolte&Lauth Customer Experience Engine To Boost Your Global CQ5 Multi-Brand Platform
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Using the Nolte&Lauth Customer Experience Engine To Boost Your Global CQ5 Multi-Brand Platform

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What if you develop an outstanding Brand Design Systematics offering highest flexibility for brand design and individual market needs? The result: A state-of-the-art CQ5 master template mechanism that …

What if you develop an outstanding Brand Design Systematics offering highest flexibility for brand design and individual market needs? The result: A state-of-the-art CQ5 master template mechanism that minimize technical complexity, keep maintenance affordable and scale with future requirements on the brand roadmap (new brands, data-driven content, PIM integration).

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  • 1. USING THE NOLTE&LAUTH CUSTOMER EXPERIENCE ENGINE TO BOOST YOUR GLOBAL CQ5 MULTI-BRAND PLATFORM
  • 2. DIGITAL BRANDING IN 2003
  • 3. BROCHURE MEETS INTERNET
  • 4. SALES EXPERIENCE ONLY AT THE DEALERSHIP
  • 5. ALL-IN-ONE CQ SOLUTION
  • 6. AND IF YOU HAD ANY PROBLEMS...
  • 7. 7 YEARS LATER...
  • 8. A CUSTOMER EXPERIENCE IN CHICAGO...
  • 9. THE CUSTOMER EXPERIENCE HAS CHANGED
  • 10. LET‘S GO DIGITAL!
  • 11. BRAND WHAT DRIVES THE DIGITAL CUSTOMER EXPERIENCE? PRODUCT SALES DIALOG
  • 12. UNIQUENESS BRAND
  • 13. ACCESSIBILITY PRODUCT
  • 14. INDIVIDUALITY SALES DIALOG
  • 15. HOW DOES THAT WORK ON A GLOBAL BASIS? BRAND PRODUCT SALES DIALOG LOCATION LANGUAGE INTERFACE
  • 16. SUSTAIN ROLL-OUT PLATFORM CUSTOMER EXPERIENCE PLATFORM OPERATIONS WHAT DECISIONS COMBINE THE HIGHEST FLEXIBILITY IN CUSTOMER EXPERIENCE DESIGN WITH EFFICIENT AND EFFECTIVE PLATFORM OPERATIONS? CUSTOMER EXPERIENCE ENGINE SALES DIALOG PRODUCT BRAND
  • 17. GENERAL MOTORS - MULTI-BRANDING EXPERIENCE • Over 48 countries, 40 languages, 4 brands in 1 year • Overall Roll-Out goals: 7 brands, > 500 websites to be integrated • Based on CQ 5.2 using the Multi-Site-Manager
  • 18. GM BRANDING STRATEGY 1 set of templates shared by all brands and markets. From 75 pages of the experience design to 16 templates. Individual brand parameters and template configuration.
  • 19. BUICK
  • 20. VAUXHALL
  • 21. CHEVROLET MIDDLE EAST
  • 22. OPEL WORLDWIDE – UNIQUE MARKET CONTENT Strong market
  • 23. ACCESS PRODUCT DATA 1 central product data supply mechanism. Placeholder framework to individually design the customer experience. Reducing complexity and boosting the roll-out.
  • 24. PRODUCT DATA TO ENABLE SHOPPING TOOLS Overall product data strategy enables new shopping tools on a global scale.
  • 25. FRANKE GROUP - MULTI-DIVISION EXPERIENCE • Global relaunch of international and country websites with more than 6 divisions • One centrally managed product data base
  • 26. FRANKE – INDIVIDUAL PRODUCT EXPERIENCE Different products. Different customers. One platform.
  • 27. FRANKE – INDIVIDUAL PRODUCT EXPERIENCE Frontend design customized for customer experience. One Data supply. Individual experience.
  • 28. MERCEDES-BENZ - MULTI-SALES-LEVEL EXPERIENCE • Maximum brand experience on all sales levels • More than 1500 websites including all sales levels
  • 29. MERCEDES-BENZ - BRANDED CUSTOMER EXPERIENCE Template strategy aligned with customer touchpoints. Learning process from 75 templates to 5 and back.
  • 30. MERCEDES-BENZ - PRODUCT EXPERIENCE Full CG strategy enabling the customer experience worldwide.
  • 31. MERCEDES-BENZ - SALES EXPERIENCE Focus on MB-owned customer experience before integrating 3rd Party personalization.
  • 32. SO, HOW WOULD YOU ANSWER THE FOLLOWING QUESTIONS? What is my customer experience strategy for the next 3 years? What is my content and platform strategy for the next 3 years? Who will form those two strategies into one? If you are struggling to answer these questions, we suggest to...
  • 33. ... HIRE THE A-TEAM ... OR ...
  • 34. ... STEP BACK TO SEE THE BIG PICTURE. THANK YOU.
  • 35. NOLTE&LAUTH Digital Digital first - Focus on customer experience design. Business Digital consulting experts following a top management approach. Development Getting things done - Known as catalyst in complex projects. Partner At eye level. Reliable. Independent. WWW.NOLTE-LAUTH.COM | FRANKFURT | BERLIN | STUTTGART | WORK WHERE IT SUITSYOURSELF
  • 36. NOLTE&LAUTH DIGITAL EXPERIENCE DIGITAL CONSULTING DIGITAL SERVICES Text WWW.NOLTE-LAUTH.COM | FRANKFURT | BERLIN | STUTTGART | WORK WHERE IT SUITSYOURSELF TM

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