Your SlideShare is downloading. ×
0
Best Search Practices for CQ5
Best Search Practices for CQ5
Best Search Practices for CQ5
Best Search Practices for CQ5
Best Search Practices for CQ5
Best Search Practices for CQ5
Best Search Practices for CQ5
Best Search Practices for CQ5
Best Search Practices for CQ5
Best Search Practices for CQ5
Best Search Practices for CQ5
Best Search Practices for CQ5
Best Search Practices for CQ5
Best Search Practices for CQ5
Best Search Practices for CQ5
Best Search Practices for CQ5
Best Search Practices for CQ5
Best Search Practices for CQ5
Best Search Practices for CQ5
Best Search Practices for CQ5
Best Search Practices for CQ5
Best Search Practices for CQ5
Best Search Practices for CQ5
Best Search Practices for CQ5
Best Search Practices for CQ5
Best Search Practices for CQ5
Best Search Practices for CQ5
Best Search Practices for CQ5
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Best Search Practices for CQ5

6,620

Published on

Every business needs a search strategy to protect its brand and establish its position online. Headstand Media will present practical examples for using CQ5 to implement intelligent technical and …

Every business needs a search strategy to protect its brand and establish its position online. Headstand Media will present practical examples for using CQ5 to implement intelligent technical and creative search strategies, with useful implications for major web audiences like content administrators and authors, system administrators, public users, and Google.

Kyle Williams, Search Strategist & Randal Birkey, Managing Director + Web Strategist, Headstand Media

Published in: Technology, Design
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
6,620
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
120
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Best Search Practices for CQ5 Randal Birkey - Managing Director Kyle Williams - Search Strategist • Content authors and managers • Business owners, marketers • System and technology admins • Public web visitors and Google Monday, October 18, 2010
  • 2. hello! Creativity + Technology Monday, October 18, 2010
  • 3. Every business needs a search strategy • Protect its brand • Establish its position online • Unify corporate messaging Monday, October 18, 2010
  • 4. Why should we all understand SEO? • We are all content authors • SEO is natural • “copywriting services” • “recontextualizing value-added web- readiness” Monday, October 18, 2010
  • 5. Content Publishing Basics • Blogging • Twitter PLAY POKER - FREE • Facebook MONEY - WORK FROM • Yelp HOME! …and of course, web content management Monday, October 18, 2010
  • 6. Content Publishing Basics “The better your organization understands SEO, the more efficient, unified and optimized your company messaging will be.” Monday, October 18, 2010
  • 7. Everything Affects SEO • A company TV commercial that goes viral • A great product that a company develops Monday, October 18, 2010
  • 8. = Monday, October 18, 2010
  • 9. CMS Content Management WMS CMS Management Software Content Management Software Monday, October 18, 2010
  • 10. SEO Basics Two parts to SEO: • Technical SEO (1/3 of the work) • Creative Content (all the rest) • What do I need to do to make my content interesting? • Who is my audience? • What will cause them to tell their friends about my content? Monday, October 18, 2010
  • 11. Myths About SEO • Keyword “stuffing” or repetition • META tags • Businesses in “enterprise” markets canʼt benefit from SEO Monday, October 18, 2010
  • 12. Myths About SEO • SEO is a separate process that can be done at the end of the project cycle • SEO hinders branding and design efforts Monday, October 18, 2010
  • 13. What CQ does well, out of the box • Search engine friendly URLs • Customizable templates • Paragraph formatting with <p> and <h1> tags in the RTE component • Multiple page property inputs to better describe your content (tags, keywords, description, subtitle, etc.) Monday, October 18, 2010
  • 14. Best SEO Practice for CQ5 Tip #1 - Heading and Paragraph Tags • Proper use of heading and paragraph tags helps Google understand what your content is about. Monday, October 18, 2010
  • 15. Hierarchical Heading Tags <html> <body> <h1>Green Electronic Widgets</h1> <p>Our green electronic widgets are the best in the world offering more green than anywhere!</p> <h2>Customer Reviews</h2> <h3>Green Widget Review</h3> <p>Review Summary</p> </body> </html> Monday, October 18, 2010
  • 16. RTE Formatting The Text Component in a default CQ5 installation does not offer this kind of paragraph and heading formatting. However, paragraph formatting as well as other Rich Text editing options can be enabled by your CQ5 developers. Monday, October 18, 2010
  • 17. Text Component out of box Monday, October 18, 2010
  • 18. Text Component w/ RTE enabled Monday, October 18, 2010
  • 19. Best SEO Practice for CQ5 Tip #2 - Image Optimization • Images should always have meaningful <alt> tags • Use logical, descriptive file names • This increases relevant indexable content in the search engines and can increase traffic to your site. Monday, October 18, 2010
  • 20. CQ5 Image Component Monday, October 18, 2010
  • 21. Image Path Issues • <img src=”http://www.day.com/ content/day/en/company/ management/_jcr_content/par/ textimage_1/image.img.jpg/ 1276601616678.jpg” /> Monday, October 18, 2010
  • 22. Preferred Image Path URL Setup • The SEO best practice: <img src=”http://www.day.com/ content/dam/day/david-nuescheler- cto.jpg” width=”123” height=”155” alt=”David Nüescheler, Day Software CTO” /> Monday, October 18, 2010
  • 23. Image Paths for Better SEO Monday, October 18, 2010
  • 24. Image Paths for Better SEO Some considerations when using the “fileReference” property. • You lose image manipulation: no resize, crop, etc. • Make sure proper error handling is in place to verify that node referred to in fileReference is actually there and is a DAM asset. • Either disable the image upload in your dialog or include a check to use the Image object if there is an uploaded file. Monday, October 18, 2010
  • 25. ImageSEO Component Weʼve created a custom CQ5 component that makes this easier for the content author. • http://www.headstandmedia.com/ learn/knowledge-base/day-cq5/ clean-image-path/ • Available FREE on the Day Package Share site Monday, October 18, 2010
  • 26. Additional Tips • Removing /content/ from your URL • This is done by the majority of CQ5 sites we see, but it is important that we all understand why. Monday, October 18, 2010
  • 27. We Can’t Control Google So we must perfect the things we can control. • Efficient, descriptive URLs are important. • Having /content/ at the start of your URL tree wastes space. Monday, October 18, 2010
  • 28. Q&A • WEB: headstandmedia.com • EVENT: ignite.headstandmedia.com • FOLLOW US ON TWITTER: @headstandmedia • FACEBOOK • LINKEDIN • randal@headstandmedia.com • 312.768.7450 Monday, October 18, 2010

×