Developing Your Web 2 0 Presence

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An introduction to Web 2.0 for Cayman entrepreneurs and small business owners.

An introduction to Web 2.0 for Cayman entrepreneurs and small business owners.

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  • 1. Developing your Web 2.0 Presence
    • An Introduction for Cayman Small Businesses
    • Dax Basdeo, PhD
    • Executive Director, Cayman Islands Investment Bureau
  • 2. Uploaded to Flickr on Dec. 24 2006 by Daniel F. Pigatto
  • 3. What is Web 2.0?
    • "Web 2.0" refers to what is perceived as a second generation of web development and web design. It is characterized as facilitating communication, information sharing, interoperability, and collaboration on the World Wide Web.
        • - Wikipedia
  • 4. Uploaded to Flickr on June 22, 2007 by premiardiego
  • 5. Too much to cover...
    • From Web 1.0 to Web 2.0
      • Creating your website
      • Blogs (and micro-blogs)
      • Social-networking
      • Media sharing
      • Wikis
      • RSS
    • Enterprise 2.0
      • Cheap tools to manage your business
  • 6. …but VERY important
    • Build brand awareness
    • Improve Customer Loyalty
    • Detect Market Changes
    • Expand Beyond Local Market
    • Improve Customer Service
    • Increase Website Traffic
  • 7. Web Evolution
    • Web 1.0
    • “ Read” – websites
    • Monologue
    • Programming: HTML
    • Web 2.0
    • “ Read & Write” – blogs, wikis
    • Dialogue
    • Programming: XHTML, CSS, AJAX
  • 8. Creating your Website
    • Register a domain
        • .com . ky .org
    • Develop your content
    • Decide on a site layout
    • Integrate your branding
    • Host website
    • Set up email
  • 9. Blogs
    • Blog - online diary: news, events, activities
      • Position yourself as a thought leader
      • Build customer relationships
      • Build relationship with media
      • Drive web traffic
  • 10. Social-Networking
    • Share interests and activities with an on-line community
      • ‘Viral’ networking
      • Develop an on-line identity (not a ‘storefront’ like a website)
      • Share expertise and develop understanding of your clients, colleagues, and competitors!
  • 11. Media Sharing
    • Share photos, videos, presentations with stakeholders
      • Integrate variety of media to have the greatest impact on customer base
      • Save on bandwidth costs
  • 12. Wikis
    • An interactive, collaborative website where users can create an edit any number of interlinked web pages.
            • Allows for dynamic, evolving content
            • Organize ‘organically’
  • 13. Others
    • News
    • Bookmarking
    delicious social bookmarking
  • 14. RSS
    • R eally S imple S yndication is an easy way to stay in contact with your customer base
        • Publish frequently updated work – blog entries, news releases, updates
        • Time and information management!
  • 15. Tagging
    • Directories (taxonomy)  Tagging (“folksonomy”)
  • 16. Enterprise 2.0
    • The use of social software in a business/commercial context
    • Web-based technology that allows collaboration, information sharing, and integration within you business
  • 17. Online Tools web site design and hosting* shared calendar networking/groups e-mail images, video, maps events contact manager document manager news All FREE!!! * except hosting
  • 18. Hints & Tips
    • www.go2web20.net
    • www.knowem.com
    • www.addictomatic.com
    • www.news.google.com
    • www.search.twitter.com
    • www.twitpic.com
    • www.wefollow.com
    • www.plaxo.com or www.retaggr.com
  • 19. Want more?
    • Results 1 - 10 of about 58,300,000 for ‘how to build a website’. (0.44 seconds)
    • Results 1 - 10 of about 146,000,000 for ‘social media’. (0.29 seconds)