Developing your Web 2.0 Presence An Introduction for Cayman Small Businesses Dax Basdeo, PhD Executive Director, Cayman Islands Investment Bureau

An Introduction for Cayman Small Businesses

Dax Basdeo, PhD

Executive Director, Cayman Islands Investment Bureau

Uploaded to Flickr on Dec. 24 2006 by Daniel F. Pigatto

What is Web 2.0? "Web 2.0" refers to what is perceived as a second generation of web development and web design. It is characterized as facilitating communication, information sharing, interoperability, and collaboration on the World Wide Web. - Wikipedia

"Web 2.0" refers to what is perceived as a second generation of web development and web design. It is characterized as facilitating communication, information sharing, interoperability, and collaboration on the World Wide Web.

- Wikipedia

Uploaded to Flickr on June 22, 2007 by premiardiego

Too much to cover... From Web 1.0 to Web 2.0 Creating your website Blogs (and micro-blogs) Social-networking Media sharing Wikis RSS Enterprise 2.0 Cheap tools to manage your business

From Web 1.0 to Web 2.0

Creating your website

Blogs (and micro-blogs)

Social-networking

Media sharing

Wikis

RSS

Enterprise 2.0

Cheap tools to manage your business

…but VERY important Build brand awareness Improve Customer Loyalty Detect Market Changes Expand Beyond Local Market Improve Customer Service Increase Website Traffic

Build brand awareness

Improve Customer Loyalty

Detect Market Changes

Expand Beyond Local Market

Improve Customer Service

Increase Website Traffic

Web Evolution Web 1.0 “ Read” – websites Monologue Programming: HTML Web 2.0 “ Read & Write” – blogs, wikis Dialogue Programming: XHTML, CSS, AJAX

Web 1.0

“ Read” – websites

Monologue

Programming: HTML

Web 2.0

“ Read & Write” – blogs, wikis

Dialogue

Programming: XHTML, CSS, AJAX

Creating your Website Register a domain .com . ky .org Develop your content Decide on a site layout Integrate your branding Host website Set up email

Register a domain

.com . ky .org

Develop your content

Decide on a site layout

Integrate your branding

Host website

Set up email

Blogs Blog - online diary: news, events, activities Position yourself as a thought leader Build customer relationships Build relationship with media Drive web traffic

Blog - online diary: news, events, activities

Position yourself as a thought leader

Build customer relationships

Build relationship with media

Drive web traffic

Social-Networking Share interests and activities with an on-line community ‘Viral’ networking Develop an on-line identity (not a ‘storefront’ like a website) Share expertise and develop understanding of your clients, colleagues, and competitors!

Share interests and activities with an on-line community

‘Viral’ networking

Develop an on-line identity (not a ‘storefront’ like a website)

Share expertise and develop understanding of your clients, colleagues, and competitors!

Media Sharing Share photos, videos, presentations with stakeholders Integrate variety of media to have the greatest impact on customer base Save on bandwidth costs

Share photos, videos, presentations with stakeholders

Integrate variety of media to have the greatest impact on customer base

Save on bandwidth costs

Wikis An interactive, collaborative website where users can create an edit any number of interlinked web pages. Allows for dynamic, evolving content Organize ‘organically’

An interactive, collaborative website where users can create an edit any number of interlinked web pages.

Allows for dynamic, evolving content

Organize ‘organically’

Others News Bookmarking delicious social bookmarking

News

Bookmarking

RSS R eally S imple S yndication is an easy way to stay in contact with your customer base Publish frequently updated work – blog entries, news releases, updates Time and information management!

R eally S imple S yndication is an easy way to stay in contact with your customer base

Publish frequently updated work – blog entries, news releases, updates

Time and information management!

Tagging Directories (taxonomy)  Tagging (“folksonomy”)

Directories (taxonomy)  Tagging (“folksonomy”)

Enterprise 2.0 The use of social software in a business/commercial context Web-based technology that allows collaboration, information sharing, and integration within you business

The use of social software in a business/commercial context

Web-based technology that allows collaboration, information sharing, and integration within you business

Online Tools web site design and hosting* shared calendar networking/groups e-mail images, video, maps events contact manager document manager news All FREE!!! * except hosting

Hints & Tips www.go2web20.net www.knowem.com www.addictomatic.com www.news.google.com www.search.twitter.com www.twitpic.com www.wefollow.com www.plaxo.com or www.retaggr.com

www.go2web20.net

www.knowem.com

www.addictomatic.com

www.news.google.com

www.search.twitter.com

www.twitpic.com

www.wefollow.com

www.plaxo.com or www.retaggr.com

Want more? Results 1 - 10 of about 58,300,000 for ‘how to build a website’. (0.44 seconds) Results 1 - 10 of about 146,000,000 for ‘social media’. (0.29 seconds)

Results 1 - 10 of about 58,300,000 for ‘how to build a website’. (0.44 seconds)

Results 1 - 10 of about 146,000,000 for ‘social media’. (0.29 seconds)