The primer: Solutions in social media for HRBy Dawn Marie Yankeelov,President of AspectxSept. 16-18, 2009

What We Will CoverWhere is the Value in Social Networking?Today’s Online Recruitment ActivityBasic Reference Checking OnlineCase Study ScenariosUsing Online Social Media Outlets for Research9/16/20092

Just the Facts, Ma’amAccording to a new study by Anderson Analytics that involved 5,000 U.S. social media users:61% of social media users are under age 3575% said Facebook was their most valuable network, 65% cited MySpace30% said LinkedIn was their most valuable network12% said Twitter was most valuable32% of male respondents said using social media for business/career was a key benefit, 22% for femalesTime Stamp: 7/17/099/16/20093

Glass Half Full, Half EmptyAlmost half the nation’s internet users now take part in online social networks, such as Facebook, MySpace, Twitter, and Linked In, almost twice the rate of a year ago--The Conference Board; June ‘09No. 1: Facebook, used by 78% of all participants in social mediaA quarter log in at work9/16/20094

OpportunitiesReference ChecksJob postingsCorporate Information in Career SectionsTalent RecruitmentOutreachRetention through Customer Service and Employee DialogueBrand Building; Reputation Mgmt.Instantaneous Responsiveness9/16/20095

“Raison D’Etre”: Time Savings Curating, Vetting and Giving Context on Corporate Career Sites“It’s a Two-Way Relationship.”“Reputation is more influential than someone’s first-quarter sales.”--Brad McCormick, EVP of IS Digital, PoterNovelliIncreased NetworkingIncreased Employee Engagement or Satisfaction9/16/20096

Survey says…Company Website 9/16/20097

Ones to Watch9/16/20098

Who Says?9/16/20099

Legal: Social Networking as Hiring?Both informal and formal communications in oneEx. Candidate says it’s just a stepping stone job on FB; offer rescinded—problem if it is heresay—friend of friendAuthenticity of postings—Was it her or him?Issue: Too much volume from a Tweet, no sorting through mechanismIs it a trust network—get to your final short list9/16/200910

Do Employees Really Say That? 9/16/200911

Reference CheckingSimple Checks from Friends and Connections – Linked In, FacebookAsk Candidate to Start Process With Online Form to Key ReferencesPlaxo Pulse—Constantly Updated Address Book with contextual info“People Won’t Lie In Public Via Linked In.”—Reid Hoffman, Social Recruiting Summit, Google9/16/200912

Electronic Checking WorksCheckster career management tools that include 360 degree feedback, employee self assessment and evaluation, pre-hire.Candidates invite-you survey-then analytics ,based on length of relationship and other factors—This doubles the reference check.9/16/200913

Forms and Databases…9/16/200914

At a Glance…9/16/200915

Researching Candidates in Video9/16/200916

Making the Case: Healthcare9/16/200917

Other Countries Concur: Online Recruitment PreferredSource: Bayt.com9/16/200918

Virtual Job Fairs: WorkForce Dev9/16/200919

Get Involved in FB9/16/200920

Your Sourcing Strategy: Connections9/16/200921

Both Sides of the Coin9/16/200922

Building upon HR TweetsHow are you using Twitter for your own personal use and to explore how to use this to drive collaboration inside the company?How are you using Twitter as a personal learning tool?Think ahead 5 years—how will this alter your role?Are you engaging the Millennials?9/16/200923

Policies for Employees?Deloitte LLC found in its 2009 survey that almost half of respondents said a policy would not change how they behave online.New areas of law: Electronic Discovery ThrivesExample. Delta Air Lines Attendant wrote blog as a diary and posed for photos of a slightly undone uniform. Delta fired her. Her book is now out: “Diary of a Dysfunctional Flight Attendant: The Queen of Sky blog.”9/16/200924

MANY Others: Professional Networking SitesEcademyFocusYorZXingPlaxo PulseCare2Meetin.orgZiggsRecruitingblogs.com9/16/200925

Tracking Reputation in Social MediaUnderstand your position vs. competitorsActivity: where do people discuss? How much?SentimentShare of voiceThemes: What are people talking about? Key influencers: Don’t assume these are staticBe selective in your responsesWhose opinion will travel far & wide? When do you leave well enough alone?Proactive vs. reactiveProactive: influence the spread of ideasReactive: correct inaccuracies before they explode Be corrective & authentic--From Collective Intellect9/16/200926

Must-Read HR BlogsSuggested:--CareerHub--Cheezhead--SixDegrees from Dave--GautamGhosh--Insourced Employment and Jobs Blog--Evil HR Lady--good to know.http://www.hrworld.com/features/top-25-blogs-121907/http://www.evancarmichael.com/Tools/Top-50-HR-Blogs-In-2009.htm9/16/200927

For More Info9/16/200928

More is Better9/16/200929

CincyTech Investment This Summer ‘099/16/200930

No Time Like the Present9/16/200931

ConnectTwitter: @dawnyaspectxLinked In: http://linkedin.com/in/dawnyankeelovFacebook: Dawn YankeelovYou Tube: searchAspectx or Yankeelovwww.aspectx.com, dawny@aspectx.commedX12talk.wordpress.comAlso found in Plaxo Pulse, PRSA’s Ning site, and so forth9/16/200932