The Primer: Solutions in Social Media for HR

The primer: Solutions in social media for HR
By Dawn Marie Yankeelov,
President of Aspectx
Sept. 16-18, 2009

What We Will Cover
Where is the Value in Social Networking?
Today’s Online Recruitment Activity
Basic Reference Checking Online
Case Study Scenarios
Using Online Social Media Outlets for Research
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Just the Facts, Ma’am
According to a new study by Anderson Analytics that involved 5,000 U.S. social media users:
61% of social media users are under age 35
75% said Facebook was their most valuable network, 65% cited MySpace
30% said LinkedIn was their most valuable network
12% said Twitter was most valuable
32% of male respondents said using social media for business/career
was a key benefit, 22% for females
Time Stamp: 7/17/09
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Glass Half Full, Half Empty
Almost half the nation’s internet users now take part in online social networks, such as Facebook, MySpace, Twitter, and Linked In, almost twice the rate of a year ago
--The Conference Board; June ‘09
No. 1: Facebook, used by 78% of all participants in social media
A quarter log in at work
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Opportunities
Reference Checks
Job postings
Corporate Information in Career Sections
Talent Recruitment
Outreach
Retention through Customer Service and Employee Dialogue
Brand Building; Reputation Mgmt.
Instantaneous Responsiveness
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“Raison D’Etre”: Time Savings
Curating, Vetting and Giving Context on Corporate Career Sites
“It’s a Two-Way Relationship.”
“Reputation is more influential than someone’s first-quarter sales.”--Brad McCormick, EVP of IS Digital, PoterNovelli
Increased Networking
Increased Employee Engagement or Satisfaction
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Survey says…Company Website
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Ones to Watch
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Who Says?
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Legal: Social Networking as Hiring?
Both informal and formal communications in one
Ex. Candidate says it’s just a stepping stone job on FB; offer rescinded—problem if it is heresay—friend of friend
Authenticity of postings—Was it her or him?
Issue: Too much volume from a Tweet, no sorting through mechanism
Is it a trust network—get to your final short list
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Do Employees Really Say That?
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Reference Checking
Simple Checks from Friends and Connections – Linked In, Facebook
Ask Candidate to Start Process With Online Form to Key References
Plaxo Pulse—Constantly Updated Address Book with contextual info
“People Won’t Lie In Public Via Linked In.”—
Reid Hoffman, Social Recruiting Summit, Google
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Electronic Checking Works
Checkster career management tools that include 360 degree feedback, employee self assessment and evaluation, pre-hire.
Candidates invite-you survey-then analytics ,based on length of relationship and other factors—This doubles the reference check.
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Forms and Databases…
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At a Glance…
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Researching Candidates in Video
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Making the Case: Healthcare
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Other Countries Concur: Online Recruitment Preferred
Source: Bayt.com
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Virtual Job Fairs: WorkForce Dev
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Get Involved in FB
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Your Sourcing Strategy: Connections
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Both Sides of the Coin
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Building upon HR Tweets
How are you using Twitter for your own personal use and to explore how to use this to drive collaboration inside the company?
How are you using Twitter as a personal learning tool?
Think ahead 5 years—how will this alter your role?
Are you engaging the Millennials?
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Policies for Employees?
Deloitte LLC found in its 2009 survey that almost half of respondents said a policy would not change how they behave online.
New areas of law: Electronic Discovery Thrives
Example. Delta Air Lines Attendant wrote blog as a diary and posed for photos of a slightly undone uniform. Delta fired her. Her book is now out: “Diary of a Dysfunctional Flight Attendant: The Queen of Sky blog.”
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MANY Others: Professional Networking Sites
Ecademy
Focus
YorZ
Xing
Plaxo Pulse
Care2
Meetin.org
Ziggs
Recruitingblogs.com
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Tracking Reputation in Social Media
Understand your position vs. competitors
Activity: where do people discuss? How much?
Sentiment
Share of voice
Themes: What are people talking about?
Key influencers: Don’t assume these are static
Be selective in your responses
Whose opinion will travel far & wide?
When do you leave well enough alone?
Proactive vs. reactive
Proactive: influence the spread of ideas
Reactive: correct inaccuracies before they explode
Be corrective & authentic
--From Collective Intellect
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Must-Read HR Blogs
Suggested:
--CareerHub
--Cheezhead
--SixDegrees from Dave
--GautamGhosh
--Insourced Employment and Jobs Blog
--Evil HR Lady
--good to know.
http://www.hrworld.com/features/top-25-blogs-121907/
http://www.evancarmichael.com/Tools/Top-50-HR-Blogs-In-2009.htm
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For More Info
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More is Better
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CincyTech Investment This Summer ‘09
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No Time Like the Present
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Connect
Twitter: @dawnyaspectx
Linked In: http://linkedin.com/in/dawnyankeelov
Facebook: Dawn Yankeelov
You Tube: searchAspectx or Yankeelov
www.aspectx.com, dawny@aspectx.com
medX12talk.wordpress.com
Also found in Plaxo Pulse, PRSA’s Ning site, and so forth
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The Primer: Solutions in Social Media for HR

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