Socialisation Online

Socialisation Online: The Growing Community Model for Delivering Instant Social Support and Connection presented by: Dawn Marie Yankeelov President, ASPectx [email_address] Date: June 15, 2004 www.aspectx.com

What We Will Cover
Evolving Support Mechanisms
Types of Support Found
Acceptance of Online Choices
The Blueprints –Case Studies
Instant Communities
Finding Love and Friends
Forums into Communities
Business Networking Online
The Make You Well World
The Future Faceless Space of Change

Socialisation
Coming together, meeting - the social act of assembling for some common purpose
The adoption of the behavior patterns of the surrounding culture
Rheingold (1993) describes them, "virtual communities are social aggregations that emerge from the Net when enough people carry on those public discussions long enough, with sufficient human feeling, to form webs of personal relationships ... " (p. 5).

Evolving Support
Computer-mediated communication
accepted for healthcare and related education
Dating online is a social must
Business Networking for instant introductions leading to sales

Notable differences
Most VCs are Not Real Life, F-to-F
Anonymity
Expertise, perceived, or real
Anytime, anywhere
Less personal judgment
Power in all relationships established
Conduct “reality checks” with minimal effort
Easy Access and lower personal cost in time

Types of support
Informational support
Emotional support
Esteem support
Tangible aid
Social network support
Small group support

VC tools evolve
From Usenet groups, bulletin boards and email only to:
Weblogs, instant messaging, Wikis, and comment threads in blogs, online videos and films, support group events
Now to:
--from groupware to social software on the desktop which includes real-time surveys, personal introductions, and psychological tests

Acceptance Surveys
Everybody’s doing it—but does it add to psychological well being?
Receiving Social Support Online,Implications for Health Education by Whit Dorman (2001)
Online Socialization: What the Future Holds (Canada 2003)
Exploring Internet Use Among Older Adults (USA), June 2002 by University of Maryland, Eun-Shim Nahm commissioned by Natl. Institute of Nursing Research
Attraction to Computer-Mediated Social Support (Walther & Boyd) (2002)

Emerging Key Group: Seniors
70 percent of US seniors who own a home computer surf the Web.
- Survey conducted by SeniorNet and Charles Schwab, Inc.

Blueprints of the Model: Small Group Support
1. The Instant Community in last 2 years
Wireless craze
Do it now
Localize it for your neighborhood
Keep it fun and games

Instant Communities
Flash Mobs
Cambridge--A store’s greeting card section for a card for Bill
“ Conducting” ring tones in Minneapolis
“ Fashionably Dead”—flocksmart.com and mobproject.com

GLOBAL FLASHMOB #2 ================================== SATURDAY, JUNE 19th 2004 This event is dedicated to the first officially documented flashmob in the world, which was performed on June 17th in Macy's Department Store in New York city, USA. If you want to know more about this event, read this article http:// www.wired.com/news/culture/0,1284,59297,00.html . On June 19, 2004 we celebrate 1 anniversary of Flashmob phenomenon. It will be a SECOND GLOBAL FLASHMOB! All over the world at the same day at the same local time mobbers will perform the same scene. Western and Eastern Europe, Asia, Americas, Australia. The first who will read the Script Instructions and perform the Global Flashmob will be New Zealand mobbers. The last ones - Los Angeles, USA. If you want to participate in the largest flashmob that has ever been held - the second Global Flashmob (GFM) - write down the date: Saturday, June 19, approximately in 2 p.m. Also you can visit the GFM Headquarters here: http:// www.fars.ru/forum/viewforum.php?f=10
or here: http:// flashmob.wiki.taoriver.net/moin.cgi/

Convergence: Games and Social Networks from Virtual Communities
Online and Offline – A Mixed Bag
Example: Pac Manhattan.com
Ingredients: wi-fi connections, cell phones and custom software and experiential websites
Players take on tasks and costumes and collect “pellets”

Instant Communities

Blueprints of the Model: Social Network Support and Esteem Support
Validation and Intimacy
24/7 Ability to Hunt or Discuss
Options for Love
“ To observe self-disclosure may be to infer significant intimacy” –(Walther & Boyd)

Match.com
12 Million Registered Users
Began in 1995
200,000 people found “the match” of their lives in 2003
30 online dating sites

Match.com newer developments
Support of voting in American market—swaying of public opinion
Matchmobile.com—cell phones
Onlinespeedmatching.com—speed dating
the exclusive Total Attraction Matching™ system -- which incorporates powerful, scientifically-based personality profiling tools and the first and only physical attraction matching platform

Visual matches tied to profiling

Finding Love and Friends Rightstuffdating.com List of acceptable schools includes the Ivy leagues and about 30 more, including Wesleyan, Duke, Stanford, Emory and Rice.

Friendster.com—anyone can help in six degree method
Greensingles.com—Specific audiences
8minutedating.com (extending the tangible community)

Friendster.com

Blueprints of the Model: Information Support or Tangible Aid
Meetup.com
Join other Nanotech Enthusiasts near Louisville, KY
315 Nanotech Enthusiasts are currently voting on where to meet on June 17. Some of their choices include:
--Starbucks Coffee 3521 Springhurst Commons Dr.
--Wick's Pizza Parlor 971 Baxter Ave
--Heine Bros. Coffee 2714 Frankfort Ave.

Forums into Communities
www.ideafestival.com

Blueprints of the Model: Information Support, Social Network Support, Tangible Aid

Business Networking Online

Business Networking=Data Mining plus Community
As an experiment in 1967, Stanley Milgram, a Harvard University social psychologist, sent 300 letters to randomly selected residents of Omaha, Nebraska.
Milgram asked recipients to forward a letter to a designated "target" person using only their personal networks.
This started a chain from one colleague to the next until the target was reached.
It turned out the average number of steps from the Omaha originator to the ultimate Boston-based target was six, giving birth to the oft-heard expression: "six degrees of separation."

Blueprints of the Model: Information Support, Social Network Support, Emotional Support
Etherapy
Healthyplace.com
Urbanbaby.com

Make You Well World

Patient Connections

Healthyplace.com
In Top 50 of health sites by Traffic
750,000 visitors per month/began Sept. 1999
Viewers stop at 7-10 pages
Average time: 17-45 minutes; 3 times a week
80 percent of visitors go straight into a chat
Targeted by disorder newsletters
70 percent are female visitors
Online radio programming; 4,000 a month

Relationship Management
Specific company example:
Softwatch (began 1994)
Online Physician Promotion and Management Solutions
Manage your on-line Physician community without the hassle of coordinating with multiple groups. SoftWatch takes care of all the details to launch and maintain your Physician community, launch campaigns and generate tailored reports.

Patient Support
Online Choices—follow the pharmas
Fee-based Online Consultations
IVR Solutions
Intranet Efficiency Among Branches
Appt. Confirmation
“The Big One”: Adhere to Appropriate Standards

Future Faceless Space of Change in Social Support
Convergence of online and real world interactions
Relationship Multiplication Factors will be Exploited
Access to support experts online will increase
Demystification of healthcare
More video, more events, more gamelike interactions

Aspectx
Competitive Intelligence *Marketing *
Public Relations*Business Planning *Event Marketing
*Web Consulting
For more information contact:
Dawn Marie Yankeelov, President
Aspectx
(w) 502-292-2351
(c) 502-548-1304
(f) 502-292-2364
[email_address]
www.aspectx.com

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Socialisation Online

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