Siliconslides

Palm’s Market Share
According to US retail and mail order market watcher NPD Intelect, Palm had a 68.8 Percent share of PDA sales in that arena during September 2000 .
Palm dominated the PDA market, followed by Handspring with 11.2 percent.
NPD's figures are based on dollar sales.
Overall 2000 :
72 Percent —Palm
14 Percent—Handspring
March 2001
65 Percent —Palm
18 Percent--Handspring

The Challenger: Microsoft’s Pocket PC
Pocket PC launched in April 2000—
Hewlett-Packard, Casio, Compaq
Differentiation to Date:
Pocket PC great for mobile professional for its ability to be a computer
Palm Os Handhelds Targeted at Entering Vertical Solutions Market—Specialized Applications
1 Pocket PC ships for every 5 Palm OS devices

Handhelds Sold
More than $1 billion in sales for handhelds in the United States, a doubling from the previous year
Average selling price of a handheld was about $293 in 2000
Price cuts continue this month—Palm VIIx for $99 with purchase Palm.net 12-month service contract ($24.99 minimum/month)
Wobbly economy contributed

Burst of Specialized Applications Growth in U.S.
Vertical enterprise markets, government and education in the U.S. as one of the richest opportunities for these companies in 2001 - 2002
In wireless, large opportunities perceived to be in financial sector, health care and manufacturing
Need for real-time communications
Move toward paperless processing
Use of bar coding technology
to maintain control in inventory and other tracking

Moving to 3G Wireless Standards
CDMA (Code Division Multiple Access) more prevalent in Asia, eight to ten times capacity of analog
WCDMA (Wideband Code Division Multiple Access), a 3G standard push for multimedia for to be seen in Japan and Europe
GSM (Global System for Mobile Communications) more prevalent in Europe
TDMA (Time Division Multiple Access) not widely accepted in the US--tripled the capacity of analog and was integrated into GSM
SHORT-TERM SOLUTION--GPRS (General Packet Radio Service)—packet data service binding several TDMA timeslots into an always-on channel—sits on top of analog network
CDPD (Cellular Digital Packet Data)—sits on top of an analog network, in US, limited to 19.2 Kbps

Technology Overview:
Bluetooth wireless technology is an open specification for a wireless personal area network. The specification aims to define a globally accepted short distance (30 meters) radio communication protocol. Its connectivity covers voice, data, and video between virtually any type of digital device, mobile or fixed.
Key characteristics of Bluetooth-enabled devices is that they detect and communicate with other similarly-enabled devices within range—all without conscious user intervention
It was originally conceived as a cable replacement for wireless products. Developed by Swedish Telecom giant LM Ericsson Telephone Co., but being adopted by other major players.
Bluetooth PDAs and smart phones operate on the 2.4GHZ frequency in the US.

Significance to the Market
Independent research firms have recently projected the total Bluetooth wireless market at 900 million to more than a billion units worldwide by the end of 2005. Cellular phones and handhelds are expected to be among the earliest adopters of Bluetooth wireless technology.
In-Stat predicted that the Bluetooth market would approach US $5 billion by 2005.
A new 2001 study of the growth of Bluetooth indicates that more than 11 million Bluetooth enabled products will be shipped this year with a value of $2.5 billion.

Current Areas of Interest
Email and messaging: No. 1
Government
L-Commerce
CRM
Legal
Health Care

CRM “Hot Spots” Source: The Yankee Group, Wireless CRM, 2000. “ The U.S. mobile and remote-worker population will grow 41% from 39 million in 2000 to 55 million in 2004. Field sales professionals comprise the largest percentage of this remote-worker population.”

Overall Wrap-up: Market Inhibitors
Security concerns for data in corporate environment
High wireless access costs, incomplete coverage areas and lack of interoperable standards
Killer applications yet to be discovered

Overall Wrap up: Market Accelerators
PDAs seen as productivity enhancements, especially in forms-based processing
Faster data speeds for mobile devices will aid acceptance
Convergence of wireless voice and data—look for more phone products
Bar coding technology on handhelds will play to older industries, such as manufacturing and distribution…I.e. www.gesupply.com handheld remote ordering

Aspectx
Competitive Intelligence *Marketing *Public Relations *Business Planning *Event Marketing*Web Consulting
For more information contact:
Dawn Marie Yankeelov, President
Aspectx
(w) 502-254-9757
(c) 502-548-1304
(f) 502-254-9793
[email_address]
www.aspectx.com

Siliconslides

by Dawny1962 on Jun 17, 2009

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Siliconslides — Presentation Transcript