Mmo12

Emarketing Mania Online: Using Technology for Promotions & Publicity Dawn Marie Yankeelov Aspectx www.aspectx.com [email_address]

Hunt and Kill the Targets
Five market identification strategies:
Geographic . Physical location of your publics
Demographic. Attributes such as age and sex
Psychographic . Lifestyle dimensions such as hobbies and interests
Usage Rate. A small percentage of the population account for a large percentage of sales
Benefits . Certain users want to achieve particular benefits. Ex. Airline tickets
Strategic Internet Marketing, Tom Vassos

Marketing Online Progress
Database Marketing—Software Tool for Direct Mail
Email Marketing—Spam is King, Personalization
CRM—Customer Relationship Management with Wireless Transmissions
Marketing and Sales Automation
Neuroimplants for Preselected Downloads

Personalization-Bots & Agents

netperceptions.com

Ad Targeting--netperceptions.com

Recommendations
visitor preferences are logged via ratings
ratings are explicit or implicit
five to 20 ratings for recommendation
voting AKA collaborative filtering based on group preferences

Marketing in A Box
Enterprise Marketing Automation Defined
Software that automates marketing campaign tasks, stores the intelligence in a database that can be shared across the enterprise, and follows up with potential customers by marketing only relevant services or products
Customers choose how they want to be contacted: direct mail, telephone, fax, email or URL

Marketing in a Box
Web Marketing Campaign Path
1. Sends email to potential customers driving them to contest on website
2. Users may answer questions via forms, which generates customer lead

Marketing in a Box
3. Software then evaluates the profile and automatically sends out another email
4. Email contains tailored information about a product or service
5. Each move is then recorded in his or her profile, and no inquiry goes unnoticed

Marketing in a Box
6. A Complete Reporting Tool runs comprehensive analyses that track investments up to the point of customer retention

Companies in Enterprise Marketing Automation
Rubric Software—Localization buzz
Product: Web-centered marketing solution
MarketFirst Software
Product: MarketFirst 2.3--Solutions Blueprints, preconfigured, marketing modules
Talavara—Relationship Technologies buzz
Product:Talavara Unified Computing Framework

Market First 2.3

Localization

eShare Technologies

Intelligent Online Vending

Marketing Hot Spots
U.S., Canada, U.K., France,
Germany, Nordic Countries,
And Japan
80% of all users

Mmo12

by Dawny1962 on Jun 17, 2009

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