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Healthcare6 04 03

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  • 1. Professional Choices: Positioning the Virtual Community To Fit the Health Care Environment Dawn Marie Yankeelov, ASPectx [email_address] 6/16/03
  • 2. What We Will Cover
    • Landscape Snapshot
    • 5 Examples and 1 Standard
    • Satisfying the Growing Pains of Healthcare Delivery online
    • Upcoming Trends
  • 3. Healthcare Sector’s Landscape
    • Healthcare players were latecomers to business use of the Internet
    • Healthcare data flows represent challenges to manage
    • --little or no process-level integration
    • (logic resides in isolated systems)
    • Healthcare systems are generally multi-layered and function independently
  • 4. Healthcare Sector’s Landscape
    • The age of the Electronic Medical Record?
      • Users tend to connect to their systems directly with little or no automatic reporting
      • No data-level integration so inconsistencies across healthcare facilities, networks, regions and government agencies
    • Influence of Self-Service: Shift of power from providers of services to customers who use them
  • 5. The Age of Good Health
    • 1997 —Recognized Patient Information and Support online —United States activity
    • 1999— Provider-Sponsored , Virtual Healthcare Communities recognized for loyalty factor
    • 2000— European Markets expand into consumer-focused healthcare communities
  • 6. Crossing the Quality Chasm
    • March 2001 Report from US Federal Institute of Medicine:
    • “ The nation’s health care delivery system falls short in its ability to translate knowledge into practice and to apply new technology appropriately.”
    • A July 1999 report found that 90 percent of the 30 billion healthcare transactions per year take place by phone, fax or regular mail.
  • 7. The Age of Good Health
    • 2000-2003 E-business for Healthcare entities
      • Payment portals tying docs and insurance
      • Patient data collection
      • Pharma marketing mushrooms online
      • Corporate Portals for compliance on record portability and compliance
  • 8. VC Value Proposition
    • Socially-accepted
    • Technically stable
    • Economically reasonable
    • Disseminates timely information
    • Fosters anytime interaction
  • 9. Healthcare VCs Categories
    • * Pharmaceuticals * Social Support Extranets
    • * Physician Portals * Disease Awareness * Compliance Portals
    • * Plug ‘n Play VC Builds with Emarketing *Payment Communities for Insurance
  • 10. 1. Social Support and Intervention
    • Smokeclinic.com--$49.90 fee
      • Cofounded by Daniel Seidman of the tobacco-cessation clinic at Columbia University
      • Detailed questionnaire on smoking and drinking habits
      • 10 Day Weblog to determine smoke triggers
      • Intuitive interface—smoke on the clock
      • Daily “quit” schedule/42% of last year’s users actually quit
    • QuitNet.com—Quitter Support Online free
  • 11. Social Support—A Top Ten Healthcare Destination
  • 12. 2. Patient Connections
  • 13. Healthyplace.com
    • In Top 50 of health sites by Traffic
    • 475,000 visitors per month/began Sept. 1999
    • Viewers stop at 7-10 pages
    • Average time: 25 minutes; 3 times a week
    • 80 percent of visitors go straight into a chat
    • Targeted by disorder newsletters
    • 70 percent are female visitors
    • Online radio programming
    • 861 Links on the web
  • 14. Segmentation and Organization
  • 15. Weblog approach
  • 16. Healthy Communities Sponsors
    • Forest Laboratories—Lexapro
    • GlaxoSmithKline—Paxil
    • Rader Programs—Eating Disorders Treatment Centers
    • Remuda Ranch—Programs for Anorexia and Bulimia
    • Wyeth—Effexor XR
    • Zoloft--Pfizer
  • 17. Limited Patient Connections
  • 18. Personal Boards
  • 19. The Investment
    • Page views per user up 30 percent in the last three months
    • Number of total users down in 2003 for PatientCommunity.com
    • Began June 2000/13 Links on web
  • 20. The Standard for Health Sites
  • 21. HONCode: Principles Adherence
    • Other Principles:
    • Attribution —Clear references to source data
    • Justifiability —commercial products mentioned will be supported by balanced evidence
    • Transparency of Authorship —webmaster will provide other sources of support and email access
    • Transparency of Sponsorship —Sponsors will be known
    • Honesty in Advertising and Editorial policy
  • 22. 3. Professional communities
  • 23. Networking
    • MomMD Formed Sept. 1999
    • 100 Links to Community
  • 24. 4. Employee Portals
    • Example: May, 2003 Premier Sourcing Partners of Premiere Inc. of Charlotte, NC partners with Park City Solutions to service 1,500 member hospitals for physician, employee, and patient portals
    • It.premierinc.com
    • Parkcitysolutions.com
  • 25. Trends To Follow to Every Office
    • Eight in 10 employers plan to make greater use of the internet to administer benefits and distribute health care information
      • Provide employees information on plan choices—92%
      • Annual enrollment—87%
      • Help employees navigate delivery system—83%
      • Health promotion and wellness—81%
      • Educate employees about self-care—81%
  • 26. The Final Factor in US: HIPAA
    • In the US, The Health Insurance Portability and Accountability Act (HIPAA) mandates data formats, transaction standards, and privacy requirements
    • Total US market for community-based administrative and clinical transactions will hit $4 billion by 2010 up from $713 million in 2000 – predicted by Merrill Lynch senior analyst David Risinger
  • 27. 5. Increasing Partnerships for Compliance
    • April 2002 — Humana, Inc. (NYSE: HUM) and ZirMed.com Inc. introduced ZirMed’s Internet browser-based claims filing application in a co-branded portion of Humana’s website.
    • Optionally, a provider office can subscribe to the ZirMed services to handle submission and routing of all payer claims electronically, easing the administrative burdens facing healthcare providers with a single solution.
  • 28. Treating Healthcare Pain
    • Plug ‘n Play Tools for Pharmaceuticals
      • Softwatch’s SRS Enterprise Edition for communities tied to pharma emarketing
      • Siebel’s ePharma
      • Together they give web management platform and Call Center connectivity
  • 29. Upcoming Healthcare Community Trends
    • More self-care surveying and patient interaction via communities for prevention and early diagnosis
    • More on-line video capabilities to review patient care
    • More online insurance processing for all parties
    • More online patient support
    • Integration of patient records and accessibility for all doctors treating one patient
    • Single portal sign-ons for physician practices to handle all transactions and patient entry
  • 30. Aspectx.com