Healthcare6 04 03

Professional Choices: Positioning the Virtual Community To Fit the Health Care Environment Dawn Marie Yankeelov, ASPectx [email_address] 6/16/03

What We Will Cover
Landscape Snapshot
5 Examples and 1 Standard
Satisfying the Growing Pains of Healthcare Delivery online
Upcoming Trends

Healthcare Sector’s Landscape
Healthcare players were latecomers to business use of the Internet
Healthcare data flows represent challenges to manage
--little or no process-level integration
(logic resides in isolated systems)
Healthcare systems are generally multi-layered and function independently

Healthcare Sector’s Landscape
The age of the Electronic Medical Record?
Users tend to connect to their systems directly with little or no automatic reporting
No data-level integration so inconsistencies across healthcare facilities, networks, regions and government agencies
Influence of Self-Service: Shift of power from providers of services to customers who use them

The Age of Good Health
1997 —Recognized Patient Information and Support online —United States activity
1999— Provider-Sponsored , Virtual Healthcare Communities recognized for loyalty factor
2000— European Markets expand into consumer-focused healthcare communities

Crossing the Quality Chasm
March 2001 Report from US Federal Institute of Medicine:
“ The nation’s health care delivery system falls short in its ability to translate knowledge into practice and to apply new technology appropriately.”
A July 1999 report found that 90 percent of the 30 billion healthcare transactions per year take place by phone, fax or regular mail.

The Age of Good Health
2000-2003 E-business for Healthcare entities
Payment portals tying docs and insurance
Patient data collection
Pharma marketing mushrooms online
Corporate Portals for compliance on record portability and compliance

VC Value Proposition
Socially-accepted
Technically stable
Economically reasonable
Disseminates timely information
Fosters anytime interaction

Healthcare VCs Categories
* Pharmaceuticals * Social Support Extranets
* Physician Portals * Disease Awareness * Compliance Portals
* Plug ‘n Play VC Builds with Emarketing *Payment Communities for Insurance

1. Social Support and Intervention
Smokeclinic.com--$49.90 fee
Cofounded by Daniel Seidman of the tobacco-cessation clinic at Columbia University
Detailed questionnaire on smoking and drinking habits
10 Day Weblog to determine smoke triggers
Intuitive interface—smoke on the clock
Daily “quit” schedule/42% of last year’s users actually quit
QuitNet.com—Quitter Support Online free

Social Support—A Top Ten Healthcare Destination

2. Patient Connections

Healthyplace.com
In Top 50 of health sites by Traffic
475,000 visitors per month/began Sept. 1999
Viewers stop at 7-10 pages
Average time: 25 minutes; 3 times a week
80 percent of visitors go straight into a chat
Targeted by disorder newsletters
70 percent are female visitors
Online radio programming
861 Links on the web

Segmentation and Organization

Weblog approach

Healthy Communities Sponsors
Forest Laboratories—Lexapro
GlaxoSmithKline—Paxil
Rader Programs—Eating Disorders Treatment Centers
Remuda Ranch—Programs for Anorexia and Bulimia
Wyeth—Effexor XR
Zoloft--Pfizer

Limited Patient Connections

Personal Boards

The Investment
Page views per user up 30 percent in the last three months
Number of total users down in 2003 for PatientCommunity.com
Began June 2000/13 Links on web

The Standard for Health Sites

HONCode: Principles Adherence
Other Principles:
Attribution —Clear references to source data
Justifiability —commercial products mentioned will be supported by balanced evidence
Transparency of Authorship —webmaster will provide other sources of support and email access
Transparency of Sponsorship —Sponsors will be known
Honesty in Advertising and Editorial policy

3. Professional communities

Networking
MomMD Formed Sept. 1999
100 Links to Community

4. Employee Portals
Example: May, 2003 Premier Sourcing Partners of Premiere Inc. of Charlotte, NC partners with Park City Solutions to service 1,500 member hospitals for physician, employee, and patient portals
It.premierinc.com
Parkcitysolutions.com

Trends To Follow to Every Office
Eight in 10 employers plan to make greater use of the internet to administer benefits and distribute health care information
Provide employees information on plan choices—92%
Annual enrollment—87%
Help employees navigate delivery system—83%
Health promotion and wellness—81%
Educate employees about self-care—81%

The Final Factor in US: HIPAA
In the US, The Health Insurance Portability and Accountability Act (HIPAA) mandates data formats, transaction standards, and privacy requirements
Total US market for community-based administrative and clinical transactions will hit $4 billion by 2010 up from $713 million in 2000 – predicted by Merrill Lynch senior analyst David Risinger

5. Increasing Partnerships for Compliance
April 2002 — Humana, Inc. (NYSE: HUM) and ZirMed.com Inc. introduced ZirMed’s Internet browser-based claims filing application in a co-branded portion of Humana’s website.
Optionally, a provider office can subscribe to the ZirMed services to handle submission and routing of all payer claims electronically, easing the administrative burdens facing healthcare providers with a single solution.

Treating Healthcare Pain
Plug ‘n Play Tools for Pharmaceuticals
Softwatch’s SRS Enterprise Edition for communities tied to pharma emarketing
Siebel’s ePharma
Together they give web management platform and Call Center connectivity

Upcoming Healthcare Community Trends
More self-care surveying and patient interaction via communities for prevention and early diagnosis
More on-line video capabilities to review patient care
More online insurance processing for all parties
More online patient support
Integration of patient records and accessibility for all doctors treating one patient
Single portal sign-ons for physician practices to handle all transactions and patient entry

Aspectx.com

Healthcare6 04 03

by Dawny1962 on Jun 24, 2009

Accessibility

Categories

Upload Details

Usage Rights

1 Embed 34

Statistics

Healthcare6 04 03 — Presentation Transcript