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Professional Choices: Positioning the Virtual Community To Fit the Health Care Environment Dawn Marie Yankeelov, ASPectx [...
What We Will Cover <ul><li>Landscape Snapshot </li></ul><ul><li>5 Examples and 1 Standard </li></ul><ul><li>Satisfying the...
Healthcare Sector’s Landscape <ul><li>Healthcare players were latecomers to business use of the Internet </li></ul><ul><li...
Healthcare Sector’s Landscape <ul><li>The age of the Electronic Medical Record? </li></ul><ul><ul><li>Users tend to connec...
The Age of Good Health <ul><li>1997 —Recognized Patient Information and   Support   online —United States activity </li></...
Crossing the Quality Chasm <ul><li>March 2001 Report from US Federal Institute of Medicine: </li></ul><ul><li>“ The nation...
The Age of Good Health <ul><li>2000-2003  E-business for Healthcare entities </li></ul><ul><ul><li>Payment portals tying d...
VC Value Proposition <ul><li>Socially-accepted </li></ul><ul><li>Technically stable </li></ul><ul><li>Economically reasona...
Healthcare VCs Categories <ul><li>* Pharmaceuticals   * Social Support Extranets   </li></ul><ul><li>* Physician Portals  ...
1.  Social Support and Intervention <ul><li>Smokeclinic.com--$49.90 fee </li></ul><ul><ul><li>Cofounded by Daniel Seidman ...
Social Support—A Top Ten Healthcare Destination
2.  Patient Connections
Healthyplace.com <ul><li>In Top 50 of health sites by Traffic </li></ul><ul><li>475,000 visitors per month/began Sept. 199...
Segmentation and Organization
Weblog approach
Healthy Communities Sponsors <ul><li>Forest Laboratories—Lexapro </li></ul><ul><li>GlaxoSmithKline—Paxil </li></ul><ul><li...
Limited Patient Connections
Personal Boards
The Investment <ul><li>Page views per user up 30 percent in the last three months </li></ul><ul><li>Number of total users ...
The Standard for Health Sites
HONCode: Principles Adherence <ul><li>Other Principles: </li></ul><ul><li>Attribution —Clear references to source data </l...
3.  Professional communities
Networking  <ul><li>MomMD Formed Sept. 1999 </li></ul><ul><li>100 Links to Community </li></ul>
4.  Employee Portals <ul><li>Example:  May, 2003 Premier Sourcing Partners of Premiere Inc. of Charlotte, NC partners with...
Trends To Follow to Every Office <ul><li>Eight in 10 employers plan to make greater use of the internet to administer bene...
The Final Factor in US: HIPAA <ul><li>In the US, The Health Insurance Portability and Accountability Act (HIPAA) mandates ...
5.  Increasing Partnerships for Compliance <ul><li>April 2002  — Humana, Inc. (NYSE: HUM) and ZirMed.com Inc. introduced Z...
Treating Healthcare Pain <ul><li>Plug ‘n Play Tools for Pharmaceuticals </li></ul><ul><ul><li>Softwatch’s SRS Enterprise E...
Upcoming Healthcare  Community Trends  <ul><li>More  self-care surveying and patient interaction via communities for preve...
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Healthcare6 04 03

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Transcript of "Healthcare6 04 03"

  1. 1. Professional Choices: Positioning the Virtual Community To Fit the Health Care Environment Dawn Marie Yankeelov, ASPectx [email_address] 6/16/03
  2. 2. What We Will Cover <ul><li>Landscape Snapshot </li></ul><ul><li>5 Examples and 1 Standard </li></ul><ul><li>Satisfying the Growing Pains of Healthcare Delivery online </li></ul><ul><li>Upcoming Trends </li></ul>
  3. 3. Healthcare Sector’s Landscape <ul><li>Healthcare players were latecomers to business use of the Internet </li></ul><ul><li>Healthcare data flows represent challenges to manage </li></ul><ul><li>--little or no process-level integration </li></ul><ul><li>(logic resides in isolated systems) </li></ul><ul><li>Healthcare systems are generally multi-layered and function independently </li></ul>
  4. 4. Healthcare Sector’s Landscape <ul><li>The age of the Electronic Medical Record? </li></ul><ul><ul><li>Users tend to connect to their systems directly with little or no automatic reporting </li></ul></ul><ul><ul><li>No data-level integration so inconsistencies across healthcare facilities, networks, regions and government agencies </li></ul></ul><ul><li>Influence of Self-Service: Shift of power from providers of services to customers who use them </li></ul>
  5. 5. The Age of Good Health <ul><li>1997 —Recognized Patient Information and Support online —United States activity </li></ul><ul><li>1999— Provider-Sponsored , Virtual Healthcare Communities recognized for loyalty factor </li></ul><ul><li>2000— European Markets expand into consumer-focused healthcare communities </li></ul>
  6. 6. Crossing the Quality Chasm <ul><li>March 2001 Report from US Federal Institute of Medicine: </li></ul><ul><li>“ The nation’s health care delivery system falls short in its ability to translate knowledge into practice and to apply new technology appropriately.” </li></ul><ul><li>A July 1999 report found that 90 percent of the 30 billion healthcare transactions per year take place by phone, fax or regular mail. </li></ul>
  7. 7. The Age of Good Health <ul><li>2000-2003 E-business for Healthcare entities </li></ul><ul><ul><li>Payment portals tying docs and insurance </li></ul></ul><ul><ul><li>Patient data collection </li></ul></ul><ul><ul><li>Pharma marketing mushrooms online </li></ul></ul><ul><ul><li>Corporate Portals for compliance on record portability and compliance </li></ul></ul>
  8. 8. VC Value Proposition <ul><li>Socially-accepted </li></ul><ul><li>Technically stable </li></ul><ul><li>Economically reasonable </li></ul><ul><li>Disseminates timely information </li></ul><ul><li>Fosters anytime interaction </li></ul>
  9. 9. Healthcare VCs Categories <ul><li>* Pharmaceuticals * Social Support Extranets </li></ul><ul><li>* Physician Portals * Disease Awareness * Compliance Portals </li></ul><ul><li>* Plug ‘n Play VC Builds with Emarketing *Payment Communities for Insurance </li></ul>
  10. 10. 1. Social Support and Intervention <ul><li>Smokeclinic.com--$49.90 fee </li></ul><ul><ul><li>Cofounded by Daniel Seidman of the tobacco-cessation clinic at Columbia University </li></ul></ul><ul><ul><li>Detailed questionnaire on smoking and drinking habits </li></ul></ul><ul><ul><li>10 Day Weblog to determine smoke triggers </li></ul></ul><ul><ul><li>Intuitive interface—smoke on the clock </li></ul></ul><ul><ul><li>Daily “quit” schedule/42% of last year’s users actually quit </li></ul></ul><ul><li>QuitNet.com—Quitter Support Online free </li></ul>
  11. 11. Social Support—A Top Ten Healthcare Destination
  12. 12. 2. Patient Connections
  13. 13. Healthyplace.com <ul><li>In Top 50 of health sites by Traffic </li></ul><ul><li>475,000 visitors per month/began Sept. 1999 </li></ul><ul><li>Viewers stop at 7-10 pages </li></ul><ul><li>Average time: 25 minutes; 3 times a week </li></ul><ul><li>80 percent of visitors go straight into a chat </li></ul><ul><li>Targeted by disorder newsletters </li></ul><ul><li>70 percent are female visitors </li></ul><ul><li>Online radio programming </li></ul><ul><li>861 Links on the web </li></ul>
  14. 14. Segmentation and Organization
  15. 15. Weblog approach
  16. 16. Healthy Communities Sponsors <ul><li>Forest Laboratories—Lexapro </li></ul><ul><li>GlaxoSmithKline—Paxil </li></ul><ul><li>Rader Programs—Eating Disorders Treatment Centers </li></ul><ul><li>Remuda Ranch—Programs for Anorexia and Bulimia </li></ul><ul><li>Wyeth—Effexor XR </li></ul><ul><li>Zoloft--Pfizer </li></ul>
  17. 17. Limited Patient Connections
  18. 18. Personal Boards
  19. 19. The Investment <ul><li>Page views per user up 30 percent in the last three months </li></ul><ul><li>Number of total users down in 2003 for PatientCommunity.com </li></ul><ul><li>Began June 2000/13 Links on web </li></ul>
  20. 20. The Standard for Health Sites
  21. 21. HONCode: Principles Adherence <ul><li>Other Principles: </li></ul><ul><li>Attribution —Clear references to source data </li></ul><ul><li>Justifiability —commercial products mentioned will be supported by balanced evidence </li></ul><ul><li>Transparency of Authorship —webmaster will provide other sources of support and email access </li></ul><ul><li>Transparency of Sponsorship —Sponsors will be known </li></ul><ul><li>Honesty in Advertising and Editorial policy </li></ul>
  22. 22. 3. Professional communities
  23. 23. Networking <ul><li>MomMD Formed Sept. 1999 </li></ul><ul><li>100 Links to Community </li></ul>
  24. 24. 4. Employee Portals <ul><li>Example: May, 2003 Premier Sourcing Partners of Premiere Inc. of Charlotte, NC partners with Park City Solutions to service 1,500 member hospitals for physician, employee, and patient portals </li></ul><ul><li>It.premierinc.com </li></ul><ul><li>Parkcitysolutions.com </li></ul>
  25. 25. Trends To Follow to Every Office <ul><li>Eight in 10 employers plan to make greater use of the internet to administer benefits and distribute health care information </li></ul><ul><ul><li>Provide employees information on plan choices—92% </li></ul></ul><ul><ul><li>Annual enrollment—87% </li></ul></ul><ul><ul><li>Help employees navigate delivery system—83% </li></ul></ul><ul><ul><li>Health promotion and wellness—81% </li></ul></ul><ul><ul><li>Educate employees about self-care—81% </li></ul></ul>
  26. 26. The Final Factor in US: HIPAA <ul><li>In the US, The Health Insurance Portability and Accountability Act (HIPAA) mandates data formats, transaction standards, and privacy requirements </li></ul><ul><li>Total US market for community-based administrative and clinical transactions will hit $4 billion by 2010 up from $713 million in 2000 – predicted by Merrill Lynch senior analyst David Risinger </li></ul>
  27. 27. 5. Increasing Partnerships for Compliance <ul><li>April 2002 — Humana, Inc. (NYSE: HUM) and ZirMed.com Inc. introduced ZirMed’s Internet browser-based claims filing application in a co-branded portion of Humana’s website. </li></ul><ul><li>Optionally, a provider office can subscribe to the ZirMed services to handle submission and routing of all payer claims electronically, easing the administrative burdens facing healthcare providers with a single solution. </li></ul>
  28. 28. Treating Healthcare Pain <ul><li>Plug ‘n Play Tools for Pharmaceuticals </li></ul><ul><ul><li>Softwatch’s SRS Enterprise Edition for communities tied to pharma emarketing </li></ul></ul><ul><ul><li>Siebel’s ePharma </li></ul></ul><ul><ul><li>Together they give web management platform and Call Center connectivity </li></ul></ul>
  29. 29. Upcoming Healthcare Community Trends <ul><li>More self-care surveying and patient interaction via communities for prevention and early diagnosis </li></ul><ul><li>More on-line video capabilities to review patient care </li></ul><ul><li>More online insurance processing for all parties </li></ul><ul><li>More online patient support </li></ul><ul><li>Integration of patient records and accessibility for all doctors treating one patient </li></ul><ul><li>Single portal sign-ons for physician practices to handle all transactions and patient entry </li></ul>
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