• Like
  • Save
Healthcare6 04 03
Upcoming SlideShare
Loading in...5

Healthcare6 04 03






Total Views
Views on SlideShare
Embed Views



8 Embeds 184

http://www.aspectx.com 146
http://aspectx.com 15
http://aspectx.bgnd.com 12
http://web.archive.org 3
http://www.aspectx.net 3
http://api.wayback.archive.org 2
http://aspectx.localhost 2
http://www.slideee.com 1


Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

    Healthcare6 04 03 Healthcare6 04 03 Presentation Transcript

    • Professional Choices: Positioning the Virtual Community To Fit the Health Care Environment Dawn Marie Yankeelov, ASPectx [email_address] 6/16/03
    • What We Will Cover
      • Landscape Snapshot
      • 5 Examples and 1 Standard
      • Satisfying the Growing Pains of Healthcare Delivery online
      • Upcoming Trends
    • Healthcare Sector’s Landscape
      • Healthcare players were latecomers to business use of the Internet
      • Healthcare data flows represent challenges to manage
      • --little or no process-level integration
      • (logic resides in isolated systems)
      • Healthcare systems are generally multi-layered and function independently
    • Healthcare Sector’s Landscape
      • The age of the Electronic Medical Record?
        • Users tend to connect to their systems directly with little or no automatic reporting
        • No data-level integration so inconsistencies across healthcare facilities, networks, regions and government agencies
      • Influence of Self-Service: Shift of power from providers of services to customers who use them
    • The Age of Good Health
      • 1997 —Recognized Patient Information and Support online —United States activity
      • 1999— Provider-Sponsored , Virtual Healthcare Communities recognized for loyalty factor
      • 2000— European Markets expand into consumer-focused healthcare communities
    • Crossing the Quality Chasm
      • March 2001 Report from US Federal Institute of Medicine:
      • “ The nation’s health care delivery system falls short in its ability to translate knowledge into practice and to apply new technology appropriately.”
      • A July 1999 report found that 90 percent of the 30 billion healthcare transactions per year take place by phone, fax or regular mail.
    • The Age of Good Health
      • 2000-2003 E-business for Healthcare entities
        • Payment portals tying docs and insurance
        • Patient data collection
        • Pharma marketing mushrooms online
        • Corporate Portals for compliance on record portability and compliance
    • VC Value Proposition
      • Socially-accepted
      • Technically stable
      • Economically reasonable
      • Disseminates timely information
      • Fosters anytime interaction
    • Healthcare VCs Categories
      • * Pharmaceuticals * Social Support Extranets
      • * Physician Portals * Disease Awareness * Compliance Portals
      • * Plug ‘n Play VC Builds with Emarketing *Payment Communities for Insurance
    • 1. Social Support and Intervention
      • Smokeclinic.com--$49.90 fee
        • Cofounded by Daniel Seidman of the tobacco-cessation clinic at Columbia University
        • Detailed questionnaire on smoking and drinking habits
        • 10 Day Weblog to determine smoke triggers
        • Intuitive interface—smoke on the clock
        • Daily “quit” schedule/42% of last year’s users actually quit
      • QuitNet.com—Quitter Support Online free
    • Social Support—A Top Ten Healthcare Destination
    • 2. Patient Connections
    • Healthyplace.com
      • In Top 50 of health sites by Traffic
      • 475,000 visitors per month/began Sept. 1999
      • Viewers stop at 7-10 pages
      • Average time: 25 minutes; 3 times a week
      • 80 percent of visitors go straight into a chat
      • Targeted by disorder newsletters
      • 70 percent are female visitors
      • Online radio programming
      • 861 Links on the web
    • Segmentation and Organization
    • Weblog approach
    • Healthy Communities Sponsors
      • Forest Laboratories—Lexapro
      • GlaxoSmithKline—Paxil
      • Rader Programs—Eating Disorders Treatment Centers
      • Remuda Ranch—Programs for Anorexia and Bulimia
      • Wyeth—Effexor XR
      • Zoloft--Pfizer
    • Limited Patient Connections
    • Personal Boards
    • The Investment
      • Page views per user up 30 percent in the last three months
      • Number of total users down in 2003 for PatientCommunity.com
      • Began June 2000/13 Links on web
    • The Standard for Health Sites
    • HONCode: Principles Adherence
      • Other Principles:
      • Attribution —Clear references to source data
      • Justifiability —commercial products mentioned will be supported by balanced evidence
      • Transparency of Authorship —webmaster will provide other sources of support and email access
      • Transparency of Sponsorship —Sponsors will be known
      • Honesty in Advertising and Editorial policy
    • 3. Professional communities
    • Networking
      • MomMD Formed Sept. 1999
      • 100 Links to Community
    • 4. Employee Portals
      • Example: May, 2003 Premier Sourcing Partners of Premiere Inc. of Charlotte, NC partners with Park City Solutions to service 1,500 member hospitals for physician, employee, and patient portals
      • It.premierinc.com
      • Parkcitysolutions.com
    • Trends To Follow to Every Office
      • Eight in 10 employers plan to make greater use of the internet to administer benefits and distribute health care information
        • Provide employees information on plan choices—92%
        • Annual enrollment—87%
        • Help employees navigate delivery system—83%
        • Health promotion and wellness—81%
        • Educate employees about self-care—81%
    • The Final Factor in US: HIPAA
      • In the US, The Health Insurance Portability and Accountability Act (HIPAA) mandates data formats, transaction standards, and privacy requirements
      • Total US market for community-based administrative and clinical transactions will hit $4 billion by 2010 up from $713 million in 2000 – predicted by Merrill Lynch senior analyst David Risinger
    • 5. Increasing Partnerships for Compliance
      • April 2002 — Humana, Inc. (NYSE: HUM) and ZirMed.com Inc. introduced ZirMed’s Internet browser-based claims filing application in a co-branded portion of Humana’s website.
      • Optionally, a provider office can subscribe to the ZirMed services to handle submission and routing of all payer claims electronically, easing the administrative burdens facing healthcare providers with a single solution.
    • Treating Healthcare Pain
      • Plug ‘n Play Tools for Pharmaceuticals
        • Softwatch’s SRS Enterprise Edition for communities tied to pharma emarketing
        • Siebel’s ePharma
        • Together they give web management platform and Call Center connectivity
    • Upcoming Healthcare Community Trends
      • More self-care surveying and patient interaction via communities for prevention and early diagnosis
      • More on-line video capabilities to review patient care
      • More online insurance processing for all parties
      • More online patient support
      • Integration of patient records and accessibility for all doctors treating one patient
      • Single portal sign-ons for physician practices to handle all transactions and patient entry
    • Aspectx.com