Century 21 Advantage
Market Analysis
Days On Market for Listings Sold 2007

                                           Red Deer                 Blackfalds   Sy...
Days On Market for Listings Sold 2007
          140


          120


          100


            80

                    ...
Days On Market for Listings Sold 2008

                                                Red Deer            Blackfalds   Sy...
Days On Market on Listings Sold 2008
            120



            100



              80



              60
          ...
Average Price & Sales Breakdown 2007

                     100& 100-               160-       200-        250-   300-     ...
Average Price & Sales Breakdown 2007
         600


         500


         400


         300

                          ...
Average Price & Sales Breakdown 2008
               100& 100- 150-                      200-      250-   300-   350-   400...
Average Price & Sales Breakdown 2008
                                                                    TOTAL
           ...
Average Price & Sales Breakdown 2007-2008

                   600


                   500


                   400
      ...
Average Selling Price 2007
                                                Red Deer            Blackfalds   Sylvan Lake   ...
Average Listings Sold 2007
          500,000
          450,000
          400,000
          350,000
          300,000
     ...
Average Selling Price 2008
                                                  Red Deer          Blackfalds   Sylvan Lake   ...
Average Listings Sold 2008
         500,000
         450,000
         400,000
         350,000
         300,000
         2...
Median Sales 2007

                                                Red Deer            Blackfalds   Sylvan Lake   Lacombe
...
Median Sales 2007
       400,000

       350,000

       300,000
                                                         ...
Median Sales 2008

                                                   Red Deer         Blackfalds   Sylvan Lake   Lacombe
...
Median Sales 2008
         450,000
         400,000
         350,000
                                                     ...
Year to Date 2007

                                 Total # Listings                   Total # Sales   Average Sale Price ...
Year to Date 2008
                                         Total # Listings           Total # Sales   Average Sale Price  ...
Year to Date 2007 Listings & Sales

         450
         400
         350
         300
         250
                     ...
Year to Date 2008 Listings & Sales
          450
          400
          350
          300
                               ...
Single Family Listings Sold 2008
           January                           69               180
           February    ...
Average Selling Price Single Family 2008
                                                            $380,000
         Jan...
Market Share, Year to Date Jan.-Dec. 2008
                 Listings 2008                         Listings Sold 2008       ...
Buyer Ends 2008
                                                                                 True North
              ...
Listings 2008
                                                                             True North
                    ...
Listings Sold 2008
                                                                    Sutton   True North
               ...
Expired Listings

                                     Listings 2008                        Expired Listings          %exp...
Expired Listings in Red Deer
                                           Percentage of Listings that Expired
            45...
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Stats Presentation

  1. 1. Century 21 Advantage Market Analysis
  2. 2. Days On Market for Listings Sold 2007 Red Deer Blackfalds Sylvan Lake Lacombe January 26 34 71 30 February 31 46 53 22 March 30 33 52 41 April 35 32 92 42 May 41 39 65 36 June 46 52 71 49 July 57 74 76 54 August 61 58 70 70 September 64 76 76 110 October 66 65 88 124 November 69 78 132 85 December 71 48 84 75 Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. 2
  3. 3. Days On Market for Listings Sold 2007 140 120 100 80 Red Deer 60 Blackfalds Sylvan Lake 40 Lacombe 20 0 Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. 3
  4. 4. Days On Market for Listings Sold 2008 Red Deer Blackfalds Sylvan Lake Lacombe January 63 72 99 66 February 63 51 89 67 March 60 74 92 57 April 61 80 85 76 May 61 85 80 82 June 64 73 84 80 July 61 61 80 62 August 56 69 75 89 September 58 50 69 85 October 46 48 59 54 November 46 102 61 73 December 55 23 ** 95 32 Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. 4
  5. 5. Days On Market on Listings Sold 2008 120 100 80 60 Red Deer Blackfalds 40 Sylvan Lake Lacombe 20 0 Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. 5
  6. 6. Average Price & Sales Breakdown 2007 100& 100- 160- 200- 250- 300- 325- 350- 375- 400- 2007 Under 160 200 250 300 325 350 375 400 500 500+ Total Avg. Pr. JAN 3 18 27 31 56 13 18 9 12 15 6 208 $279,688 FEB 6 2 12 14 37 16 6 11 12 17 7 140 $295,174 MAR 9 20 25 28 52 32 17 7 13 23 11 237 $229,546 APR 2 8 20 43 42 32 23 17 15 23 17 242 $313,846 MAY 2 8 10 28 46 32 21 18 14 46 11 236 $324,363 JUN 2 9 8 33 42 56 21 16 14 27 16 244 $325,320 JUL 2 1 13 29 39 32 19 10 7 20 8 180 $314,010 AUG 4 1 14 24 53 31 17 13 14 21 8 200 $312,139 SEP 3 3 11 24 36 23 12 8 8 17 13 158 $319,563 OCT 1 4 7 23 41 23 13 9 14 14 3 152 $308,014 NOV 2 6 6 15 36 14 11 5 6 15 5 121 $305,939 DEC 3 0 9 18 25 14 6 6 5 5 2 93 $287,539 TOTAL 39 80 162 310 505 318 184 129 134 243 107 2211 $301,262 Information based on Red Deer Real Estate Board MLS Stats 2007 only. Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. 6
  7. 7. Average Price & Sales Breakdown 2007 600 500 400 300 TOTAL 200 100 0 Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. 7
  8. 8. Average Price & Sales Breakdown 2008 100& 100- 150- 200- 250- 300- 350- 400- 450- 500- 550- 600- 2008 Under 150 200 250 300 350 400 450 500 550 600 700 700 + Total Avg. Pr. TOTAL 38 23 112 264 541 428 251 143 74 30 19 19 8 1950 $301,363 JAN 2 1 10 17 24 22 13 8 5 2 2 0 0 106 $321,689 FEB 3 2 7 25 46 38 14 18 9 4 1 2 2 171 $322,601 MAR 0 1 9 21 41 43 28 14 3 4 0 2 2 168 $322,601 APR 4 2 15 24 65 56 28 11 12 0 2 1 0 220 $303,439 MAY 2 3 9 22 63 44 35 18 9 3 4 2 0 214 $318,583 JUN 4 4 14 23 46 57 29 11 6 5 1 4 0 204 $307,930 JUL 5 3 10 30 54 45 32 19 3 3 1 3 0 208 $303,826 AUG 5 1 11 27 65 40 23 18 4 4 3 2 1 204 $306,775 SEP 3 2 10 29 54 35 20 12 12 4 1 1 1 184 $308,841 OCT 6 2 4 27 40 20 15 5 3 1 1 2 2 128 $297,451 NOV 3 1 7 11 24 18 9 6 4 0 2 0 0 85 $293,811 DEC 1 1 6 8 19 10 5 3 4 0 1 0 0 58 $292,406 Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. 8
  9. 9. Average Price & Sales Breakdown 2008 TOTAL 600 500 400 300 200 TOTAL 100 0 Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. 9
  10. 10. Average Price & Sales Breakdown 2007-2008 600 500 400 2007 300 200 2008 100 0 Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. 10
  11. 11. Average Selling Price 2007 Red Deer Blackfalds Sylvan Lake Lacombe January 296,777 260,673 388,441 257,169 February 298,617 262,372 354,175 319,204 March 297,807 297,320 371,825 322,768 April 316,600 268,967 347,899 296,784 May 333,431 273,132 465,495 278,006 June 312,789 277,919 402,716 289,929 July 309,127 323,023 357,363 254,419 August 309,117 256,907 328,387 301,800 September 303,646 286,215 332,226 246,759 October 307,424 272,241 357,696 217,815 November 304,851 298,180 299,372 271,350 December 303,201 272,583 336,658 231,785 Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. 11
  12. 12. Average Listings Sold 2007 500,000 450,000 400,000 350,000 300,000 250,000 Red Deer 200,000 Blackfalds 150,000 Sylvan Lake 100,000 Lacombe 50,000 0 Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. 12
  13. 13. Average Selling Price 2008 Red Deer Blackfalds Sylvan Lake Lacombe January 312,564 269,028 348,033 327,689 February 328,814 275,952 411,445 255,867 March 315,284 302,707 463,692 347,081 April 306,100 282,619 345,584 292,437 May 311,841 253,780 343,016 238,510 June 303,409 272,777 334,781 310,505 July 298,716 249,850 329,651 295,981 August 300,525 261,500 327,257 295,600 September 315,021 250,816 336,050 267,625 October 297,451 271,010 408,728 326,687 November 293,811 271,000 271,223 342,628 December 292,406 379,000 297,888 287,642 Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. 13
  14. 14. Average Listings Sold 2008 500,000 450,000 400,000 350,000 300,000 250,000 Red Deer 200,000 Blackfalds 150,000 Sylvan Lake 100,000 Lacombe 50,000 0 Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. 14
  15. 15. Median Sales 2007 Red Deer Blackfalds Sylvan Lake Lacombe January 286,000 278,500 335,000 225,000 February 295,000 293,000 300,900 285,000 March 287,500 299,900 353,500 344,000 April 312,000 257,000 310,000 277,740 May 314,000 290,000 364,500 276,500 June 303,500 284,900 322,500 301,000 July 301,177 308,000 320,000 274,000 August 296,900 273,500 315,000 279,900 September 299,000 286,215 325,000 278,500 October 298,000 280,000 310,000 217,000 November 297,000 292,000 289,000 284,250 December 300,000 267,500 322,900 270,000 Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. 15
  16. 16. Median Sales 2007 400,000 350,000 300,000 Red Deer 250,000 200,000 Blackfalds 150,000 100,000 Sylvan Lake 50,000 Lacombe 0 Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. 16
  17. 17. Median Sales 2008 Red Deer Blackfalds Sylvan Lake Lacombe January 300,000 280,000 325,000 330,000 February 310,000 267,500 303,000 275,000 March 299,000 305,000 366,000 315,000 April 293,000 282,000 312,000 314,000 May 310,000 263,000 310,000 250,000 June 298,000 265,000 308,000 319,000 July 284,000 247,000 307,800 269,000 August 288,000 256,500 295,000 285,000 September 293,000 275,000 349,000 256,000 October 278,000 390,250 308,000 300,000 November 280,000 265,000 308,000 313,900 December 287,000 379,000 330,000 411,500 Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. 17
  18. 18. Median Sales 2008 450,000 400,000 350,000 Red Deer 300,000 250,000 Blackfalds 200,000 Sylvan 150,000 Lake 100,000 Lacombe 50,000 0 Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. 18
  19. 19. Year to Date 2007 Total # Listings Total # Sales Average Sale Price DOM JANUARY 210 197 296,777 26 FEBRUARY 214 184 298,617 31 MARCH 311 269 297,807 30 APRIL 316 242 316,600 35 MAY 391 246 333,431 41 JUNE 338 243 312,789 46 JULY 352 180 309,127 57 AUGUST 331 200 309,119 61 SEPTEMBER 316 158 303,646 64 OCTOBER 344 152 307,424 66 NOVEMBER 244 121 304,851 69 DECEMBER 127 94 303,201 71 Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. 19
  20. 20. Year to Date 2008 Total # Listings Total # Sales Average Sale Price DOM JANUARY 305 106 301,363 63 FEBRUARY 310 171 328,814 63 MARCH 394 168 315,284 60 APRIL 410 220 305,793 61 MAY 388 214 311,841 61 JUNE 357 204 303,409 64 JULY 350 208 298,716 61 AUGUST 274 204 300,405 56 SEPTEMBER 272 184 318,268 58 OCTOBER 314 128 284,512 46 NOVEMBER 361 88 293,811 46 DECEMBER 103 58 292,406 55 Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. 20
  21. 21. Year to Date 2007 Listings & Sales 450 400 350 300 250 Total # Listings 200 150 100 Total # Sales 50 0 Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. 21
  22. 22. Year to Date 2008 Listings & Sales 450 400 350 300 Total # 250 Listings 200 150 Total # 100 Sales 50 0 Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. 22
  23. 23. Single Family Listings Sold 2008 January 69 180 February 115 160 March 112 140 April 147 120 May 154 100 June 144 80 July 139 60 August 137 40 September 124 20 October 78 0 November 57 December 36 Total 1312 Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. 23
  24. 24. Average Selling Price Single Family 2008 $380,000 January $342,746 February $368,172 $370,000 March $361,465 $360,000 April $339,156 May $353,247 $350,000 June $344,357 $340,000 July $344,678 $330,000 August $346,403 September $349,547 $320,000 October $349,592 $310,000 November $333,338 December $337,700 Average 2008 $347,533 Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. 24
  25. 25. Market Share, Year to Date Jan.-Dec. 2008 Listings 2008 Listings Sold 2008 Buyer Ends 2008 Total Sales 2008 Century 21 739 Century 21 431 Century 21 349 Century 21 780 Coldwell 296 Coldwell 136 Coldwell 159 Coldwell 295 Help-U-Sell 92 Help-U-Sell 54 Help-u-Sell 64 Help-u-Sell 118 Maxwell 38 Maxwell 18 Maxwell 76 Maxwell 94 Prudential 72 Prudential 32 Prudential 50 Prudential 82 Royal Carpet 71 Royal Carpet 36 Royal Carpet 16 Royal Carpet 52 Re/Max 702 Re/Max 410 Remax 327 Remax 737 Royal LePage Royal LePage Net. 804 Net. 425 Royal Lepage Net. 509 Royal Lepage Net. 934 Royal LePage Royal LePage Pat. 220 Pat. 113 Royal Lepage Pat. 126 Royal Lepage Pat. 239 Sutton 262 Sutton 129 Sutton 115 Sutton 244 True North 64 True North 37 True North 27 True North 64 Weins World 24 Weins World 15 Weins World 4 Weins World 19 Misc. 296 Misc. 114 Misc. 128 Misc. 242 Total 3680 Total 1950 Total 1950 Total 3900 Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. 25
  26. 26. Buyer Ends 2008 True North Royal Lepage Sutton 1.38% Weins World Pat. 5.90% 0.21% 6.46% Misc. 8.41% Royal Lepage Net. 26.10% Century 21 17.90% Coldwell 8.15% Help-u-Sell Remax 3.28% 16.77% Prudential Royal Carpet Maxwell 2.56% 0.82% 2.05% Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. 26
  27. 27. Listings 2008 True North 2% Weins World Sutton Royal LePage 1% 7% Pat. Misc. 6% 8% Century 21 Royal LePage 20% Net. 22% Coldwell 8% Re/Max 19% Help-U-Sell Royal Carpet 2% Maxwell Prudential 2% 1% 2% Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. 27
  28. 28. Listings Sold 2008 Sutton True North Weins World 6% 2% Royal LePage 1% Pat. Misc. 6% 6% Royal LePage Century 21 Net. 22% 22% Coldwell Re/Max 7% 21% Help-U-Sell Royal Carpet 3% 2% Maxwell Prudential 1% 1% Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. 28
  29. 29. Expired Listings Listings 2008 Expired Listings %exp Century 21 739 Century 21 139 19% Coldwell 296 Coldwell 82 28% Help-U-Sell 92 Help-u-Sell 22 24% Maxwell 38 Maxwell 36 95% Prudential 72 Prudential 20 28% Royal Carpet 71 Royal Carpet 17 24% Re/Max 702 Remax 167 24% Royal LePage Net. 804 Royal Lepage Net. 176 22% Royal LePage Pat. 220 Royal Lepage Pat. 63 29% Sutton 262 Sutton 71 27% True North 64 True North 19 30% Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. 29
  30. 30. Expired Listings in Red Deer Percentage of Listings that Expired 45% 39% 40% 35% 30% 27% 28% 28% 29% 30% 22% 24% 24% 24% 25% 19% 20% 15% 10% 5% 0% Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. 30
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