Ita marketing survey results 2011 ita fall ppt
Upcoming SlideShare
Loading in...5
×
 

Ita marketing survey results 2011 ita fall ppt

on

  • 366 views

December 2011 survey results on what members plan to do in the coming year with regard to marketing spend/focus.

December 2011 survey results on what members plan to do in the coming year with regard to marketing spend/focus.

Statistics

Views

Total Views
366
Views on SlideShare
366
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Ita marketing survey results 2011 ita fall ppt Ita marketing survey results 2011 ita fall ppt Presentation Transcript

  •  
  • Where’s Your Business Coming From? ITA Marketing Survey Results Fall 2011
  • Do You Have a Formal Marketing Plan?
    • 79% - Yes
    • 21% - No
  • Do You Track the Source of Closed Business
    • 93% - Yes
    • 7% - No
  • What is Your Most Important Marketing Priority for the Coming Year?
    • 75% - Lead Generation
    • 8% - Awareness Building
    • 8% - New Product Launch
    • 8% - Other
    • 2% - Implementing a Marketing Plan
    • Other:
    • “ All are equally important”
    • “ Tightening the message across multiple products”
    • “ Branding, Lead Gen, measuring marketing”
  • Will online advertising spend increase or decrease in the coming year?
    • 62% - Increase
    • 20% - Stay the same
    • 18% - No spend
  • Will Print Advertising spend increase or decrease in the coming year?
    • 40% - No Spend
    • 32% - Stay the same
    • 15% - Decrease
    • 12% - Increase
  • Will PPC spend increase or decrease in the coming year?
    • 36% - Increase
    • 36% - No spend
    • 23% - Stay the same
    • 5% - Decrease
  • Will Pay for Leads spend increase or decrease in the coming year?
    • 40% - No spend
    • 28% - Increase
    • 25% - Stay the same
    • 8% - Decrease
  • Will Direct Mail spend increase or decrease in the coming year?
    • 38% - Stay the same
    • 32% - No spend
    • 20% - Increase
    • 10% - Decrease
  • Will Telemarketing spend increase or decrease in the coming year?
    • 32% - Stay the same
    • 32% - Increase
    • 26% - No spend
    • 11% - Decrease
  • Will eMail marketing spend increase or decrease in the coming year?
    • 64% - Increase
    • 26% - Stay the same
    • 8% - No spend
    • 3% - Decrease
  • Will online events (webinar) spend increase or decrease in the coming year?
    • 75% - Increase
    • 20% - Stay the same
    • 5% - No spend
  • Will location events (seminars, lunch and learns) spend increase or decrease in the coming year?
    • 48% - Increase
    • 42% - Stay the same
    • 8% - No spend
    • 2% - Decrease
  • Will Trade Shows/Conferences spend increase or decrease in the coming year?
    • 52% - Stay the same
    • 28% - Increase
    • 15% - No spend
    • 5% - Decrease
  • How do you execute your marketing plan?
    • 54% - In house and outsourced
    • 44% - In house
    • 2% - Not executing
  • What % of revenue are you spending on marketing?
    • Less than 1% - 12%
    • 2% - 22%
    • 3% - 20%
    • 4% - 10%
    • 5% - 28%
    • +5% - 8%
  • Where will you spend the majority of the marketing budget in the coming year?
    • 25% - Online marketing
    • 20% - Website
    • 20% - Trade shows & Events
    • 18% - Direct marketing
    • 10% - Other
    • 5% - Advertising/Sponsorship
    • 2% - eMail
  • Where will you spend the majority of the marketing budget in the coming year?
    • Other
    • “ Direct, Tradeshows, sponsorships”
    • “ Social networking”
    • “ Telemarketing”
    • “ SEO”
  • What is the best source of raw inquiries?
    • 48% - Website
    • 18% - Referral program
    • 12% - Software publisher
    • 12% - Other
    • 5% - Direct mail
    • 5% - Online advertising
  • What is the best source of raw inquiries
    • Other
    • “ Internal inquiries”
    • “ Social networking”
    • “ Telemarketing”
    • “ Not sure”
    • “ Events with telemarketing, email”
  • What is the best source of qualified leads?
    • 55% - Referral program
    • 18% - Other
    • 8% - Website
    • 8% - Pay for leads
    • 5% - Telemarketing
    • 2% - Print ads
    • 2% - online ads
    • 2% - Software publisher
  • What is the best source of qualified leads?
    • Other
    • “ email newsletter”
    • “ internal referrals”
    • “ word of mouth”
    • “ social networking”
    • “ telemarketing”
    • “ website webinars”
    • “ not sure yet”
  • To what extent do you believe your website and online presence contributes to converting leads into closed business?
    • 38% - Greatly contributes
    • 56% - Somewhat contributes
    • 3% - No impact
    • 3% - Other
  • Going forward do you intend to increase or decrease marketing activities?
    • 72% - Increase
    • 26% - Stay the same