On October 23rd, 2014, we updated our
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Trend #1Social Media becomesan integral part ofcustomer service• 51% of respondents used social media to communicate with businesses• 78% expected this form of communication to become dominant
Trend #2Mobile software is booming• 43% of US mobile phone owners had a smartphone as of October 2011• Consumers are beginning to demand applications that give them the same functionality that they expect on their home computers• Smartphone applications first, the desktop programs follow
Trend #3Increased use of socialcheck-in platforms andGPS• FourSquare• Gowalla• Yelp• Google Latitude• Facebook Places• Geocaching http://www.geocaching.com/
Trend #4Business to businessconversations becomemore personal• Businesses are talking to each other through their established social media outlets