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Social Media Tools and Strategy by Dawn Jensen

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Presentation given by Dawn Jensen of Virtual Options Coaching & Training for the East Orlando Chamber of Commerce Small Business Expo, August 2012 in Orlando, FL

Presentation given by Dawn Jensen of Virtual Options Coaching & Training for the East Orlando Chamber of Commerce Small Business Expo, August 2012 in Orlando, FL

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    • 1. Me: dawnraqueljensen.comFollow: DawnonTwitter.comFan: DawnonFacebook.comConnect: DawnonLinkedin.com
    • 2. HandoutFeedback FormQ & AAdditional support Me: @dawnrjensen Work: @virtualoptions
    • 3. Your Social Business on Social Media Create Social Media Strategy Match & Marry online with offline Establish Editorial Calendar Create Social Media Content System
    • 4. Your Digital Business Catalyst
    • 5. Digital Embassy & Outpost:OverviewVisibility CredibilityStart Small Tribe Builder• Top Social Networks Build• Honed By Industry Deliberately Be Consistent• Shaped by market • Content Curated • Blogs • Dedicated Tools & • Posts Tech • Engagement • Automatic system • Timing
    • 6. Your Platforms: Digital Embassies and Outposts Pinterest YouTube TwitterLinkedin FourSquare * WebsiteFacebook Google+ Blog (Hybrid) Site
    • 7. Digital Embassy & Outpost: BlogMonday : Highestpage views Why You Would Use ItPost early for the Credentialing mechanism formost links brand6-7AM #1 channel for communicatingBest time for pageviews brand message10-11 AM Resource for brand andFor most industrycomments: Sat/ Sun Indirectly show expertise70% want to get toknow a company through contentthrough theirarticles Dynamic platform
    • 8. Digital Embassy & Outpost: Facebook 901M Users *83M? Best day to Why You Would Use It share: Visual Communication & Saturday Storytelling Best time to B2B Relationship Building share: 12PM Informational, Educational, & Promotional Content1 post every 2 days for the Customer Service most likes 2rd LTS: 41.8M
    • 9. Digital Embassy & Outpost: Linkedin Why You Would Use ItOver 161M Networking within particular 80% drive industry business Share expertise &gain decisions knowledge Increase brand Tues/Thurs visibility/awareness - your Before/after potential audience lives on the business hours platform & communicated with AT: 17 in groups3rd LTS: 15.2M Leverage individual knowledge by answering questions and further expressing expertise
    • 10. Digital Embassy & Outpost: Pinterest Why You Would Use ItAT: 1h, 17m Share products or highlight11M unique serviceusers/month Maximize SEO efforts Express brand personality87% Female Community building with audienceLaunchedopen to Brands can become resourceseveryone8/8/12
    • 11. Digital Embassy & Outpost: Twitter140M UsersBEST TIME to Tweetfor Retweet: 5pm Why You Would Use It1-4 Per hour for Express brand personalityhighest CTR Direct engagement withMidweek &Weekends audiences Relationship building with12pm-6pm CTRpeaks individual audience members<100ch = +17% Real-time communicationengagementAT: 361st LTS: 197.3M
    • 12. Digital Embassy & Outpost: YouTube Why You Would Use It490M usersunique Put a face to your brandvistors/month Extend brand messaging>400 Tweets/min through video contentw links Express brand personality and creativityUser av. 14visits/mo Allow users to engage with brand through contests or userAT: 25 generated content around the brand Easily shareable content
    • 13. Digital Embassy & Outpost: Foursquare20M Users Why You Would Use It2.5 Billion • Engage with users in the mobileCheck-ins worldLatest is • Guide users around the worldfocus on tips through tips and recommendationsNearly a • Strengthen brand loyalty andmillion using awarenesstheMerchantPlatform
    • 14. Digital Embassy & Outpost: Google+ Why You Would Use It170 Million Increase SEO organicallyWebsites using Direct engagement withthe +1 button audiences through Hangouts,generate 3.5x the which can be publicallyGoogle+ visits broadcastedthan sites withoutthe button. Google+ pages are embedded in primary searchAT: 3.3 results4th LTS: 6M
    • 15. DigitalEmbassies& Outposts
    • 16. Digital Side Note: QR CodesCreating QR Codes QR Marketing delivr.com  Stickerscan.com paperlinks.com  Likify.net – QR Fan page Qrstuff.com  Gomobiletag.com - qrcode.kaywa.com Campaign
    • 17. Digital Embassies and Outposts:Metrics & Engagement
    • 18. Tools, Measures & MetricsSocial Media Posts Facebook Hootsuite.com Recommend.ly Planyourposts.com Time.ly Digsby.comTwitter Twylah.com Bufferapp.com Twellow.com Timely.is Tweetdeck.com
    • 19. Editorial/Social Content Calendar Sample Editorial Content Calendar r r r be be be y r ry e em r m em ua t ch ob us a ce nu ne il ay pt br ug ov ly ar ct pr De Se Ja Fe Ju Ju M M O A A N Administrative Mothers Day,Important American Red Professionals Week Memorial Day May Independence Bosses Dayevents Cross Month April 22-28 28 Fathers Day Day July 4 Labor day October 16 Thanksgiving ChristmasTopic #1Topic #2Topic #3Topic #4Topic #5QuoteArticle #1Article #2Article #3Article #4Seasonal EventsEvent #1Event #2Event #3
    • 20. Creating Social Content $100 - Social Content Workbook $375** - Social Content Workbook Package includes: • Social Media Workbook • Social Media Strategy Session • Workbook Extras download • Bonus Content includes: 1. Social Content Calendar Planner 2. Embassies and Outpost 3. Facebook Fan Page Template **Limited number on hand**
    • 21. Creating Social Content $100 - Social Content Workbook $375** - Social Content Workbook Package includes: • Social Media Workbook • Social Media Strategy Session • Workbook Extras download • Bonus Content includes: 1. Social Content Calendar Planner 2. Embassies and Outpost 3. Facebook Fan Page Template **Limited number on hand**
    • 22. Web FanEmail: speaker@dawnraqueljensen.com Web: www.dawnraqueljensen.com Linkedin: dawnonLinkedin.com Fan: www.dawnonFacebook.com
    • 23. http://www.dawnraqueljensen.com

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