Social Media Toolbox By Dawn Jensen

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Social Media Toolbox: Tools and Tips to expand your platform and presence online was presented by Social Media Speaker and Digital Marketing Coach Dawn Raquel Jensen to the East Orange Chamber of …

Social Media Toolbox: Tools and Tips to expand your platform and presence online was presented by Social Media Speaker and Digital Marketing Coach Dawn Raquel Jensen to the East Orange Chamber of Commerce September 2013. http://www.virtualoptions.net For more information about @dawnjensen, @virtualoptions, contact dawn@virtualoptions.net

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  • .” It’s important to, which may involve both paid and unpaid approaches.

Transcript

  • 1. Social Media Toolbox Managing Your Clients and Your Business
  • 2. Who I am
  • 3. Slidedeck Q & A Additional support Hashtag: #smfirestarter Tweet: @virtualoptions
  • 4. Digital Embassy & Outpost: Overview Visibility Start Small Credibility Build Deliberately Tribe Builder Be Consistent
  • 5. Establish Yourself Online Social media can help you create a stronger online presence, so old news doesn’t turn up at the top of search results. Resources: www.GetListed.org www.namechk.com
  • 6. Research first: Litmus Test: Web Tools:  SocialMention.com  Whostalkin.com  Alerts.google.com Twitter Tools:  monitter.com  twilert.com
  • 7. Digital Embassy & Outpost: Overview Visibility Start Small •Top Social Networks •Honed By Industry •Shaped by market Credibility Build Deliberately •Content Curated •Dedicated Tools & Tech •Automatic system Tribe Builder Be Consistent •Blogs •Posts •Engagement •Timing
  • 8. Use Tools Like These YOU: BrandYourself.com Fan Page: Hyperalerts.no
  • 9. Digital Embassies and Outposts  Create Social Platforms  Update Existing Information  Connect F/F/F Social Sites  Enhance Profiles & Pages
  • 10. Start Small Foundation: 3 to 5 Social Media Platforms Built out Connected Curated and/or Original Content Tailor to top tier Social Media
  • 11. Social Platforms: Digital Embassies and Outposts Website Blog (Hybrid) Site Facebook Linkedin Pinterest Twitter www.dawnraqueljensen.com | © Virtual Options Coaching & Training 2012 | dawn@virtualotpions.net
  • 12. “Fish Where The Fish Are”
  • 13. Build Deliberately
  • 14. Digital Embassies & Outposts
  • 15. Myth:“If I build it, they will come.” Develop an engagement strategy to attract fans
  • 16. Work Smarter: Plan, then Time it Have a Editorial or Social Media content calendar to plan your posts SAVE Time your posts using programs like  Hootsuite.com  Planyourposts.com  Tweetdeck.com  Bufferapp.com  Postplanner.com
  • 17. Create Social Capital Establish & Enhance Social Profiles Become the trusted advisor in your niche by Educate | Inform | Inspire Entertain | Empower Manage the consistency between personal & professional
  • 18. Be Consistent Be Consistent in what and when you post. Get on a schedule. Use Tools to work smarter, not harder DO Time SPRINTS**
  • 19. IDEA: Leverage Social Currency Original Content  Blog Posts  Whitepapers  Marketing materials  E-books  Reports  Podcasts  Video Curated Content (my favorites)  Spundge.com  Scoop.it  Paper.li  Delcious.com
  • 20. Social Platforms: Digital Embassies and Outposts Website Blog (Hybrid) Site Facebook Linkedin Pinterest Slideshare Twitter YouTube Yelp FourSquare Instagram Google+ www.dawnraqueljensen.com | © Virtual Options Coaching & Training 2012 | dawn@virtualotpions.net
  • 21. The Take-away Social media is real-time The faster you responds, the better your customer service will appear.
  • 22. Privacy setting or not, Your Social media is public. Your posts and customer service will be seen by other users..
  • 23. BUILD: Extend Social Reach  Create additional layers of the Social Media Cake  Other Digital Platforms  Slideshare  Pinterest**  Quora**  Instagram
  • 24. Social Platforms: Digital Embassies and Outposts Website Blog (Hybrid) Site Facebook Linkedin Pinterest Slideshare Twitter YouTube Yelp FourSquare Instagram Google+ Social Media & Digital Marketing Education | © 2013 Virtual Options LLC| Virtualoptions.net
  • 25. NEXT STEP: Build Social Trust Factor Blogging, blog commenting Quora Questions & Blog Participate in Linkedin, Facebook Groups or start one of your own Incorporate Video, Podcasting
  • 26. NEXT STEP: Establish Social Authority Consistent Blog Posts Guest Post Creating Content Calendar Repurpose Content across platforms
  • 27. IDEA: Build Social Authority : Podcast Original Content Podcast Tools/Apps  Spreaker – 20 hours  Voicebo – 5 minutes  Audioboo – 3 minutes RSS | iTunes | Embeds
  • 28. Video Applications Vine Creates 6-second short, looping videos • Unlimited uploads and free • Instantly post videos on Vine, then share to Twitter and Facebook • Find, follow, and interact with people close to you Tout  Use your smartphone as a real- time information network  Creates15-second video updates  Broadcast to Facebook, Twitter, or Website widget  Tips  Tricks  Quotes  Shares  TESTIMONIALS
  • 29. What’s Next Gain Traction? A Clear Direction? Broader Reach? Take Action? Social Media Audit Social Action Plan Editorial Calendar Social Business Strategy
  • 30. Come Work with Me! Social Media Coach Digital Marketing Trainer Social Business Catalyst 407-230-9042 dawn@virtualoptions.net
  • 31. Questions??
  • 32. http://www.dawnraqueljensen.com