New Technologies: Augmented Reality and Geo-Location by Dawn Jensen


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Social Media Speaker Dawn Raquel Jensen presents on Augmented Reality overview as guest lecturer in St. George's, Grenada. Dawn (@dawnrjensen) is a social media and digital marketing trainer at Virtual Options Coaching & Training (@virtualoptions). For more information email Dawn at

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  • 1. To Express Your Thoughts and OpinionsYou have something to say, and blogs provide a place to say it and be heard.2. To Market or Promote SomethingBlogging is a great way to help market or promote yourself or your business, product or service.3. To Help PeopleMany blogs are written to help people who may be going through similar situations that the blogger has experienced. Many parenting and health-related blogs are written for this purpose.4. To Establish Yourself as an ExpertBlogs are wonderful tools to help bloggers establish themselves as experts in a field or topic. For example, if you're trying to get a job in a specific field or hoping to publish a book on a specific topic, blogging can help legitimize your expertise and expand your online presence and platform.5. To Connect with People Like YouBlogging brings like-minded people together. Starting a blog can help you find those people and share your opinions and thoughts.6. To Make a DifferenceMany blogs are issue-based meaning the blogger is trying to provide information to sway people's thinking in a certain direction. Many political blogs and social issues blogs are written by bloggers who are trying to make a difference in their own ways.7. To Stay Active or Knowledgeable in a Field or TopicSince successful blogging is partially dependent on posting frequency and providing updated, fresh information, it's a perfect way to help a blogger stay abreast of the events in a specific field or topic.8. To Stay Connected with Friends and FamilyThe world has shrunk since the Internet has become more accessible. Blogs provide a simple way for family and friends to stay connected from different parts of the world by sharing stories, photos, videos and more.9. To Make MoneyIt's important to point out that most bloggers don't make a lot of money blogging, but the potential does exist to generate revenue from your blog with hard work and commitment. There are many bloggers who bring in big bucks. With patience and practice, you can make money throughadvertising and other income-generating activities on your blog.10. To Have Fun and Be CreativeMany people start a blog simply for fun. Perhaps a blogger is a fan of a particular actor or loves knitting and wants to share that passion through a blog. One of the most important keys to successful blogging is having a passion about your blog's topic, so you can write prolifically about it. Some of the best and most interesting blogs started out as blogs that were written just for fun and to give the blogger a creative outlet.
  • Photo credit: 2002 film adaptation of Phillip K. Dick’s Minority Report, starring Tom Cruise, featured near-ubiquitous use of augmented reality, including interactive personalized advertisements overlaid over the real world 
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  • New Technologies: Augmented Reality and Geo-Location by Dawn Jensen

    1. 1. Geolocation & Augmented Reality Presented by Dawn Raquel Jensen Virtual Options Coaching & Training
    2. 2. • Augmented Reality is the overlay of computer- generated media and information onto a video feed of the real world. What is AR – Augmented Reality?
    3. 3. AR has been around for over 19 years. The combination with the smart phone represents a dramatically new development.
    4. 4. What’s it to You? • AR is interactive, provides the opportunity to interact with a product or brand. • Because of the interaction, AR itself turns the physical world into an information- rich game.
    5. 5. Three Ways to Use AR 1) AR transforms everyday objects into opportunities for brand engagement 2) Takes the Guessing game out of shopping 3) Delivers practical information when and where it is needed
    6. 6. How it Works
    7. 7. How We Can Use it
    8. 8. A Geotag is a GPS coordinate that associates content such as videos, text information, audio to a specific location. Geotagging & Geolocation
    9. 9. How This Works in Museums • By “attaching” information to art so you don’t need to buy audio tours • You could walk up to nearly any painting in any museum and the [AR] recognition will work on it • This works by using LLA (Longitude, Latitude Altitude) to navigate indoors
    10. 10. Car Navigation
    11. 11. • Superimpose digital data on local imagery • Glasses or phone Deeper AT
    12. 12. • Smart Phones are the primary tools for accessing AR content. • Augmented Reality goggles and cameras, allowing them to see the augmented images directly, rather than on a small screen. Current Uses of Technology
    13. 13. • Augmented Reality field trips: “Scavenger Hunts” in which the students search a physical area for embedded virtual clues • Educational AR games that can be played anywhere. Educational Uses of Augmented Reality
    15. 15. • Started in 2004, Yelp provides user reviews about stores in photos on your smartphone. • Over 25 million people access Yelps website each month, putting it in the top 100 of U.S. Internet web sites Yelp
    16. 16. • Community: Over 15 million people worldwide • Over 1.5 billion check-ins, with millions more every day • Businesses: Over 750,000 using the Merchant Platform
    18. 18. Cyclopedia shows you information about nearby landmarks and historic locations in your iPhone’s viewfinder. Cyclopedia relies on the 65,000 entries on Wikipedia that are geotagged. AR Applications: Cyclopedia
    19. 19. • World-Browser • User-Geo-tagging • Create your own individual places by dropping a pin on the map. Instantly view these in the World, directly accessable from Wikitude's home screen.
    20. 20. • Layar is a tool to browse the world. It enables exploration, more informed decisions, serendipity and fun. • While looking through the phone’s camera lens, a user can see houses for sale popular bars and shops, touristic information of the area, play a live game, etc. AR Browsers: Layar
    21. 21. Dawn Raquel Jensen Social Media Coach Digital Marketing Trainer Social Business Catalyst
    22. 22. Questions??