NEFLIN: Social Media Profiles, Posts and Updates


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Dawn Jensen of Virtual Options Coaching & Training presents at NEFLIN 2011 Technology Conference, Jacksonville, Florida

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  • At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal and business.
  • Social Media..It’s about starting a conversation - -
  • LinkedIn for connectingLinkedIn is often billed as the largest network of business professionals. It certainly has a muchmore focused business participation than many social networks and is a great place to networkand do research on specific organizations and opportunities. Ingrainedin the LinkedIn culture is the ability to see who knows who and who can make an introduction.As is the case with any social network, it’s important that you take a little time and get to knowthe culture and the accepted norms. This is often done by lurking a bit. Use the time to buildyour profile and your network of current friends so you can see firsthand some examples of howpeople connect and reach out on your chosen network. From there you can begin to contributeand seek out connections with demonstrated leaders within the network.
  • For the business professional, there are some pretty good reasons to make LinkedIn a part of youroverall social media outreach:1) Find clients, help, and deals. For some industries, LinkedIn is a great place to locateprospects and network partners. Many individuals openly promote relationships and dealsthat they are in the market for.2) Build up buzz. Once you’ve established a following within LinkedIn you can begin topromote specific happenings around your organization.3) Hire professionals. Often people think of social networks only in terms of makingmarketing connections. LinkedIn has become a great place to network and find greatassociates, partners, and vendors.4) Get feedback and research. One of the most effective ways to tap your newly built socialnetworks is to use them as a resource for research and feedback. Simply putting questionsout to your group is a great way to get a feel for areas where you want input.
  • Through your network you can: Manage the information that’s publicly available about you as professional Find and be introduced to potential clients, service providers, and subject experts who come recommendedCreate and collaborate on projects, gather data, share files and solve problems Be found for business opportunities and find potential partners Gain new insights from discussions with likeminded professionals in private group settings Discover inside connections that can help you land jobs and close deals
  • Company NameMake sure the company name listing matches the name you use in your profile. For example if you use LLC or Inc. on your personal profile, your company site must be the same.AdminsLinkedIn wants to know who will administer your company profile. You have two choices: either all employees with a valid email address registered to your domain or designated users only. LogosLogos can be uploaded as a standard logo as well as a square logo that will be used for network updates.Company DescriptionIn the company description section, you have the opportunity to describe who you are and what you do. Think big[ger] picture. You may be a successful soloist now, but if you’re planning on growing your business or going after big companies, present your company as an entity.SpecialtiesInclude keywords that describe what you do in this section. You have 256 total characters to describe specialties. Two or three word descriptions are okay.Twitter and Company Blog RSS FeedBringing in your twitter updates and blog feed keeps your company page active, relevant and current. News ModuleAdding in the news module displays search results that share news about your company. But, be prepared to see stories that don’t relate to your company, except in search terms. If your company is not making news, it’s best to select “don’t show news about my company.”Company Type, Size, URLUnder company type and company size, you’ll select from the options that describe your status. Your company website URL link can go to your home page or to a services or gallery page.Industry, Operating Status, Year FoundedMain company industry allows you to choose from any within the LinkedIn categories.  Then, you will select company operating status and the year founded, which is an optional entry. LocationsThe last step is locations. You can add up to five different location addresses, then click publish and your LinkedIn company profile is active.CareersIf you ever want to add employees, you can post a job on your company’s careers page.
  • Welcome
  • NEFLIN: Social Media Profiles, Posts and Updates

    1. 1. Social Media Profiles, Posts and Updates: How to Engage an Audience and Tie It All Together<br />Virtual Options Coaching & Training<br />Social Media Managed Services Technology Training<br />
    2. 2. Dawn JensenSocial Media Speaker, Digital Marketing Diva, Technology Trainer<br />Email:<br />Web:<br />Twitter: @virtualoptions<br />Fan:<br />
    3. 3. What you Need to Know:<br />Lots of Social Networks<br />Foundation: Start Small (Facebook, Twitter, & Linkedin)<br />Build Deliberately<br />Be Consistent<br />Work Smarter, Not Harder<br />
    4. 4.
    5. 5. Social media is the use of technology combined with social interaction to create or co-create value.<br />
    6. 6. It’s a conversation.<br />
    7. 7.
    8. 8. Fans Friends <br />Followers<br />Social Media Profiles<br />
    9. 9. Facebook<br />Personal/Profile Page<br />Represent real people<br />Limit of 5,000 friends<br />Personal use<br />You control who is confirmed or ignored as a friend<br />Facebook can shut down your profile if in violation<br />Fan/Business Page<br />Visible to everyone on the Internet by default<br />Represent entities:  Only the official representatives of a public figure, business or organization <br />Unlimited Fans<br />
    10. 10. Facebook Fan Page<br />
    11. 11. Creating Your Fan Page<br />Create a Page<br /><br />
    12. 12. Welcome Page<br />
    13. 13. Facebook Fan Page Wall<br />
    14. 14. Why Your FIRST 25 Fans are VITAL!<br />By the way, just as soon as you have your first 25 fans, be sure to register your own unique username (sometimes called a “vanity URL”) for your Facebook page at <br /><br />
    15. 15. About Fan pages<br />are tied to your personal profile as the admin of your Facebook page; however, only you and Facebookknow the connection exists.<br />an unlimited number of Facebook pages.<br />
    16. 16. About Fan pages…<br />Pages are public—anyone can find and view your page.<br />All content posted on your page gets indexed on .<br />Target your posts by location and language.<br />
    17. 17. What can you do on a Fan Page?<br />Post: events, videos, photos, specials, promos <br />Encourage your fans to ‘like’ you<br />Solicit testimonials <br />Ask & answer questions<br />Provide customer service<br />Help spread the word about your business stories<br />Inform Educate Entertain<br />
    18. 18. Fans Friends Followers<br />Social Media Profile: Linkedin<br />
    19. 19. What is Linkedin?<br />What is LinkedIn?<br />LinkedIn is the world’s largest professional network with over 100 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals<br />
    20. 20. Or as we like to call it..<br />
    21. 21. Probably the biggest difference between Facebook and LinkedIn is the focus on introductions.<br />
    22. 22. Good Reasons to Use<br />
    23. 23. Linkedin homepage: Your Dashboard<br />
    24. 24. What to do on LinkedIn<br />Manage your information that’s publicly available about you <br />Find and be introduced to potential clients, service providers, and subject experts who come recommended<br />Create and collaborate on projects, gather data, share files and solve problems<br />Discover inside connections that can help you land jobs and close deals<br />Gain new insights from discussions with like-minded professionals in private group settings <br />
    25. 25. LinkedIn Public Profile<br />
    26. 26. LinkedIn Public Profile<br />
    27. 27. LinkedIn Public Profile<br />
    28. 28. LinkedIn Company Profile<br /><br />
    29. 29.
    30. 30. From your NotesChecklist<br /><ul><li>Feature Biography
    31. 31. Mini Biography
    32. 32. Headshot
    33. 33. Company Logo
    34. 34. Resume
    35. 35. Tagline/Motto/Mission Statement
    36. 36. Keywords, Tags, Specialties</li></ul>Let’s Get Started.. <br /> What You Need.. <br />
    37. 37. Posting Tips<br />Be Strategic, not just experiment<br />Post with Purpose (Inform, Educate, Entertain)<br />Post like a friend, not like a brand<br />Use good content to drive conversation<br />
    38. 38. “It’s the Indian… not the arrow”<br />Note: Dawn’s attempt at pun humor<br />
    39. 39. Is it measured like this?<br />
    40. 40. “It’s the Indian… not the arrow”<br />Put your Social Media tools in place:<br />to use in the right way <br />for the right reason<br />at the right time<br />
    41. 41. Social Media Mgmt: Postling ($)<br />
    42. 42. Social Media Mgmt: Hootsuite<br />
    43. 43. Social Media Mgmt: Digsby<br />
    44. 44. Social Media Mgmt: SproutSocial<br />
    45. 45. Sharing on Steroids: Amplify<br />
    46. 46. Research first. Know Three Things:<br />Where you’re headed<br />What You’re Targeting<br />What You’re measuring<br />
    47. 47. Common Social Goals & Ways to Measure<br />Fan base growth: Hitting 1,000 fans or followers over a set period of time<br />Customer acquisition: Getting 50 redemptions per campaign on social media offers<br />Support of events and increased program attendance<br />Engagement: Achieving 20% participation by your fan base (e.g. Facebook “likes” and comments)<br />
    48. 48. 8Success Criteria for Facebook Marketing<br />
    49. 49. Remember to get a strategy in place<br />Lots of Social Networks<br />Foundation: Start Small (Facebook & Linkedin)<br />Build Deliberately. Think of it a layer cake. <br />Be Consistent in what and when you post. Get on a schedule.<br />Use Tools to work smarter, not harder<br />Facebook and Linkedin<br />
    50. 50.
    51. 51. Questions?<br /><br />
    52. 52. No need to go it alone… <br />Resources:<br /><br />