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Presentation link for download will be made available at http://www.DawnonFacebook.com
Who I Am: Social Media Speaker|Digital Marketing Coach | New MediaAuthor | TrainerWhat I Do:       Work with CEOs,Committe...
Presentation link for download will be made available at http://www.DawnonFacebook.com
Social Media Business Catalyst Series                   Me:          @dawnrjensen                   What I Do:   @virtualo...
Linkedin:     Business   Linkedin Profiles   Linkedin Company Profiles   Linked Linked in Connections   Linkedin Lever...
Social media is theuse of technologycombined withsocial interactionto create orco-create value.
DigitalEmbassies & Outposts
YouTube     Pinterest                 Twitter                                                SlideshareLinkedin           ...
Fans Friends FollowersSOCIAL MEDIA PROFILE:LINKEDIN
What is LinkedIn?LinkedIn is an interconnected network ofexperienced professionals from aroundthe world, representing 170 ...
Linkedin homepage: Your Dashboard
Linkedin homepage: Your Dashboard
What to do on LinkedIn                           that’s publiclyavailable about you                          to potentialc...
What to do on LinkedIn                            that canhelp you land jobs and close deals                   from discus...
Establish    Layer of the Social Media.Think of it as a layer cake:1) Build up or enhance current Linkedin   profile2) Cre...
This.Not This.This, maybe..
Linkedin           ① Show Your Gorgeous faceProfiles           ② Google-ize your Title           ③ Create Custom URL      ...
① Keyword-Rich Google-ized Headline② Customer/Client Focused – WIIFT③ Status Updates –  Educate|Inform |          | Entert...
Linkedin Profile   Focus AreasSummarySpecialtiesSkillsRecommendations
 Maintain Your Professional Brand Organize Professional Relationships Gather & Display Recommendations Become an Exper...
Developing Your Linkedin Profile
Linkedin Public Profile
Linkedin Company Profile
• Never ask someone to join you if you not  prepared to endorse their work• Never** respond to a request to join  someones...
Establish Social Leverage: Gain Trust① Crowd-source Your Groups② Provide Linkedin Answers to Questions③ Actively Post & Pa...
Influencing Through Your Linkedin Network & StatisticsPROSPECTING
Prospecting        • Connect at least 2-3 times                     a weekInfluencingThrough Your       • Personalize your...
ProspectingUse your existing connections to find who you’dlike to be introduced and connected to.
Leveraging Your Network                  Use your existing                  connections to                  find who you’d...
Or as we like to call it..
Leveraging Your Network                  Link to profile                  and area to                  request an         ...
Your Network By Region, Industry                      All hyperlinked                      areas filters by               ...
Your Network By Region, Industry                             Fastest GrowthHow you are connectedHow you will be introduced
Network StatisticsBe unreasonablePut yourself out thereBe more interested than interesting
① Keyword-Rich Google-ized Headline② Customer/Client Focused – WIIFT③ Status Updates  Educate|Inform |      | Entertain | ...
 Maintain Your Professional Brand Organize Professional Relationships Gather & Display Recommendations Become an Exper...
Social Business Catalyst Series         $100 - Social Content Workbook         Social Content Workbook Package         $30...
Web           FanEmail: speaker@dawnraqueljensen.com   Web: www.dawnraqueljensen.com         Linkedin: dawnonlinkedin.com ...
No need to go it alone…
Did you enjoy this presentation?Recommend me on Facebook(www.dawnonfacebook.com) andLinkedin (www.dawnonlinkedin.com)!
Linkedin: Leveraging Your Profile - CVAC - Canadian Virtual Assistant Connection
Linkedin: Leveraging Your Profile - CVAC - Canadian Virtual Assistant Connection
Linkedin: Leveraging Your Profile - CVAC - Canadian Virtual Assistant Connection
Linkedin: Leveraging Your Profile - CVAC - Canadian Virtual Assistant Connection
Linkedin: Leveraging Your Profile - CVAC - Canadian Virtual Assistant Connection
Linkedin: Leveraging Your Profile - CVAC - Canadian Virtual Assistant Connection
Linkedin: Leveraging Your Profile - CVAC - Canadian Virtual Assistant Connection
Linkedin: Leveraging Your Profile - CVAC - Canadian Virtual Assistant Connection
Linkedin: Leveraging Your Profile - CVAC - Canadian Virtual Assistant Connection
Linkedin: Leveraging Your Profile - CVAC - Canadian Virtual Assistant Connection
Linkedin: Leveraging Your Profile - CVAC - Canadian Virtual Assistant Connection
Linkedin: Leveraging Your Profile - CVAC - Canadian Virtual Assistant Connection
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Linkedin: Leveraging Your Profile - CVAC - Canadian Virtual Assistant Connection

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Social Business Catalyst Dawn Raquel Jensen of Virtual Options Coaching & Training presentin to CVAC - Canadian Virtual Assistant Connection in a June 2012 webinar on Leveraging Your Linkedin Profile for Business

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  • At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal and business.
  • LinkedIn is an interconnected network of experienced professionals from around the world, representing 170 industries and 200 countries. You can find, be introduced to, and collaborate with qualified professionals that you need to work with to accomplish your goals.
  • Through your network you can: Manage the information that’s publicly available about you as professional Find and be introduced to potential clients, service providers, and subject experts who come recommendedCreate and collaborate on projects, gather data, share files and solve problems Be found for business opportunities and find potential partners Gain new insights from discussions with likeminded professionals in private group settings Discover inside connections that can help you land jobs and close deals
  • Through your network you can: Manage the information that’s publicly available about you as professional Find and be introduced to potential clients, service providers, and subject experts who come recommendedCreate and collaborate on projects, gather data, share files and solve problems Be found for business opportunities and find potential partners Gain new insights from discussions with likeminded professionals in private group settings Discover inside connections that can help you land jobs and close deals
  • Company NameMake sure the company name listing matches the name you use in your profile. For example if you use LLC or Inc. on your personal profile, your company site must be the same.AdminsLinkedIn wants to know who will administer your company profile. You have two choices: either all employees with a valid email address registered to your domain or designated users only. LogosLogos can be uploaded as a standard logo as well as a square logo that will be used for network updates.Company DescriptionIn the company description section, you have the opportunity to describe who you are and what you do. Think big[ger] picture. You may be a successful soloist now, but if you’re planning on growing your business or going after big companies, present your company as an entity.SpecialtiesInclude keywords that describe what you do in this section. You have 256 total characters to describe specialties. Two or three word descriptions are okay.Twitter and Company Blog RSS FeedBringing in your twitter updates and blog feed keeps your company page active, relevant and current. News ModuleAdding in the news module displays search results that share news about your company. But, be prepared to see stories that don’t relate to your company, except in search terms. If your company is not making news, it’s best to select “don’t show news about my company.”Company Type, Size, URLUnder company type and company size, you’ll select from the options that describe your status. Your company website URL link can go to your home page or to a services or gallery page.Industry, Operating Status, Year FoundedMain company industry allows you to choose from any within the LinkedIn categories.  Then, you will select company operating status and the year founded, which is an optional entry. LocationsThe last step is locations. You can add up to five different location addresses, then click publish and your LinkedIn company profile is active.CareersIf you ever want to add employees, you can post a job on your company’s careers page.
  • For the business professional, there are some pretty good reasons to make LinkedIn a part of youroverall social media outreach:1) Find clients, help, and deals. For some industries, LinkedIn is a great place to locateprospects and network partners. Many individuals openly promote relationships and dealsthat they are in the market for.2) Build up buzz. Once you’ve established a following within LinkedIn you can begin topromote specific happenings around your organization.3) Hire professionals. Often people think of social networks only in terms of makingmarketing connections. LinkedIn has become a great place to network and find greatassociates, partners, and vendors.4) Get feedback and research. One of the most effective ways to tap your newly built socialnetworks is to use them as a resource for research and feedback. Simply putting questionsout to your group is a great way to get a feel for areas where you want input.
  • For quite sometime I did look at my LinkedIn network as one that was effectively a group of people who were my closest business contacts and therefore I took the approach that:1. I never asked someone to join me on LinkedIn if I were not prepared to endorse their work so I would always be happy to refer them2. I never responded to a request to join someones LinkedIn network unless I knew them.However with the increase in social networking and more people inviting me to connect to their network on LinkedIn, I realised that perhaps I was being too strict in my self imposed guidelines.But how could I ensure that the quality of the connections stayed high and that I could ensure that I referred people to others in my network only if relevant?Well here are a few things to remember in any social networking community:1. you are always in control of who you invite to join your network2. you can always decline an invitation to join someones network3. you are rarely inundated with invitations to join someones online network, so screening  invitations takes little time.
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  • Transcript of "Linkedin: Leveraging Your Profile - CVAC - Canadian Virtual Assistant Connection "

    1. 1. Presentation link for download will be made available at http://www.DawnonFacebook.com
    2. 2. Who I Am: Social Media Speaker|Digital Marketing Coach | New MediaAuthor | TrainerWhat I Do: Work with CEOs,Committed Entrepreneurs, and LeadershipTeams to Create Visibility, Leverage, andIncreased Profitability Using Social MediaEmail: speaker@dawnraqueljensen.comWeb: dawnraqueljensen.comLinkedIn: DawnonLinkedin.comTwitter: DawnonTwitter.comFan: DawnonFacebook.com
    3. 3. Presentation link for download will be made available at http://www.DawnonFacebook.com
    4. 4. Social Media Business Catalyst Series Me: @dawnrjensen What I Do: @virtualoptions
    5. 5. Linkedin: Business Linkedin Profiles Linkedin Company Profiles Linked Linked in Connections Linkedin Leverage Linkedin Groups Linkedin Network Statistics
    6. 6. Social media is theuse of technologycombined withsocial interactionto create orco-create value.
    7. 7. DigitalEmbassies & Outposts
    8. 8. YouTube Pinterest Twitter SlideshareLinkedin Google+Facebook Website Delicious Blog (Hybrid) Site
    9. 9. Fans Friends FollowersSOCIAL MEDIA PROFILE:LINKEDIN
    10. 10. What is LinkedIn?LinkedIn is an interconnected network ofexperienced professionals from aroundthe world, representing 170 industries and200 countries. You can find, be introducedto, and collaborate with qualified professionalsthat you need to work with to accomplish yourgoals.
    11. 11. Linkedin homepage: Your Dashboard
    12. 12. Linkedin homepage: Your Dashboard
    13. 13. What to do on LinkedIn that’s publiclyavailable about you to potentialclients, service providers, and subjectexperts who come recommended on projects,gather data, share files and solveproblems
    14. 14. What to do on LinkedIn that canhelp you land jobs and close deals from discussionswith like-minded professionals inprivate group settings
    15. 15. Establish Layer of the Social Media.Think of it as a layer cake:1) Build up or enhance current Linkedin profile2) Create Linkedin Company page3) Optimize your Profile4) Manage the consistency between personal & professional
    16. 16. This.Not This.This, maybe..
    17. 17. Linkedin ① Show Your Gorgeous faceProfiles ② Google-ize your Title ③ Create Custom URL ④ Add 3 Specific Websites ⑤ Add Skills – You have 50
    18. 18. ① Keyword-Rich Google-ized Headline② Customer/Client Focused – WIIFT③ Status Updates – Educate|Inform | | Entertain | Promote④ Customize Your Vanity URL⑤ Personalize Website URLs⑥ Add Your Twitter Account
    19. 19. Linkedin Profile Focus AreasSummarySpecialtiesSkillsRecommendations
    20. 20.  Maintain Your Professional Brand Organize Professional Relationships Gather & Display Recommendations Become an Expert Gain Competitive Intel Create Strategy Partners
    21. 21. Developing Your Linkedin Profile
    22. 22. Linkedin Public Profile
    23. 23. Linkedin Company Profile
    24. 24. • Never ask someone to join you if you not prepared to endorse their work• Never** respond to a request to join someones network unless you know them Things to remember in any social networking community:• You are always in control of who you invite• You can always decline an invitation• You are rarely inundated with invitations Best Practices for
    25. 25. Establish Social Leverage: Gain Trust① Crowd-source Your Groups② Provide Linkedin Answers to Questions③ Actively Post & Participate In Linkedin Groups or Build One④ Repurpose Content through quality posts⑤ Leverage your other Professional networks
    26. 26. Influencing Through Your Linkedin Network & StatisticsPROSPECTING
    27. 27. Prospecting • Connect at least 2-3 times a weekInfluencingThrough Your • Personalize your InMailNetwork Statistics Introductions • Add one key value statement • Ask for what you want & why you think it’s a great fit • Think Win-Win
    28. 28. ProspectingUse your existing connections to find who you’dlike to be introduced and connected to.
    29. 29. Leveraging Your Network Use your existing connections to find who you’d like to be introduced and connected to.
    30. 30. Or as we like to call it..
    31. 31. Leveraging Your Network Link to profile and area to request an introduction.
    32. 32. Your Network By Region, Industry All hyperlinked areas filters by region and industry area
    33. 33. Your Network By Region, Industry Fastest GrowthHow you are connectedHow you will be introduced
    34. 34. Network StatisticsBe unreasonablePut yourself out thereBe more interested than interesting
    35. 35. ① Keyword-Rich Google-ized Headline② Customer/Client Focused – WIIFT③ Status Updates Educate|Inform | | Entertain | Promote④ Customize Your Vanity URL⑤ Personalize Website URLs⑥ Add Your Twitter Account
    36. 36.  Maintain Your Professional Brand Organize Professional Relationships Gather & Display Recommendations Become an Expert Gain Competitive Intel Create Strategy Partners
    37. 37. Social Business Catalyst Series $100 - Social Content Workbook Social Content Workbook Package $300 - includes: • Social Media Workbook • Social Media Strategy Session • Workbook CD • Bonus Content includes: 1. Social Content Calendar Planner 2. Embassies and Outpost 3. Facebook Fan Page Template
    38. 38. Web FanEmail: speaker@dawnraqueljensen.com Web: www.dawnraqueljensen.com Linkedin: dawnonlinkedin.com Fan: www.dawnonfacebook.com
    39. 39. No need to go it alone…
    40. 40. Did you enjoy this presentation?Recommend me on Facebook(www.dawnonfacebook.com) andLinkedin (www.dawnonlinkedin.com)!
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