IRC Social Media Linkedin Handout

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Social Media handout from Dawn Jensen of Virtual Options Coaching & Training
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IRC Social Media Linkedin Handout

  1. 1.             Social  Media:  Linkedin   Presented  by  Dawn  Jensen  of  Virtual  Options   Coaching  &  Training          
  2. 2.    Welcome!    We  invite  you  to  participate  throughout  the  series  to  build  your  business  through  Social  Media  channels.  In  this  three-­‐part  series  of  workshops,  we  will  cover  Social  Media,  online  marketing  strategy,  Social  Business  profiles,  and  best  practices.  We  look  forward  to  supporting  what  you  are  up  to  and  how  we  can  help  you  grow  your  business!  Table  of  Contents  A.   Social  Profiles  Checklist  ........................................................................................................................  3  B.   Research  First:  ......................................................................................................................................  3  C.   Social  Media  Definitions  .......................................................................................................................  4  D.   Social  Media  Strategy  Worksheet  ........................................................................................................  5  E.   Linkedin  Profile  Tips:  ............................................................................................................................  6  F.   Linkedin  Profile  Mock  ...........................................................................................................................  7  G.   Linkedin  Profiles  ...................................................................................................................................  8  H.   LinkedIn  Company  Profile  ....................................................................................................................  9  I.   Additional  LinkedIn  Resources  ............................................................................................................  10  J.   Recommended  Linkedin  Applications  .................................................................................................  11  K.   How  to  Use  Social  Media  to  Build  Your  Brand,  Decrease  Your  Costs,  and  Increase  Your  Sales”  .......  12     Virtual  Options  Coaching  &  Training  .....................................................................................................  13  Speaker  Profile:    Dawn  Raquel  Jensen  http://about.me/dawnjensen  ......................................................  13  Social  Media  Coaching  &  Next  Steps  .........................................................................................................  14           ©  2012  All  Rights  Reserved.  All  materials  are  proprietary.  This  workbook  includes  data  that  will  not  be  disclosed  outside  the   workshop  class  and  will  not  be  duplicated,  used,  or  disclosed,  in  whole  or  in  part,  for  any  purpose  other  than  participant  use.   2    
  3. 3.    This  guide  accompanies  the  workshop  and  will  help  you  get  started  and  get  going.  For  most,  Social  Media  can  seem  overwhelming  at  first.  If  you  are  new,  plan  on  investing  5-­‐6  hours  setting  up  your  Social  networks,  and  1-­‐2  hours  planning  and  posting  a  week.    Does  it  really  have  to  take  that  long?  No.  Not  if  you  are  focused.  And,  there  are  tools  to  help.  However,  you  want  to  be  able  to  build  your  business  and  your  brand  by:     1)  Starting  small     2)  Building  Deliberately     3)  Providing  Clear,  Consistent  Action      Remember  as  you  move  through  these  sessions,  strategy  and  clarity  will  be  important.  We  are  here  to  help  you  along  your  way.  By  the  way,  there  are  a  lot  of  questions  around  what  cost  and  value  would  putting  a  business  on  Social  Media.  Most  businesses  see  Social  Networks  as  “new  media”  versus  “traditional  media”  like  print,  newspaper,  radio/TV  advertisement.  It  is  recommended  for  optimal  results  that  you  have  a  combination  of  new  and  traditional  media.  For  bootstrapping  entrepreneurs  and  those  with  a  limited  marketing  budget,  Social  Media  is  a  great  start.    A. Social  Profiles  Checklist  Check  list  for  Social  Media  profiles    Headshot  photo  –  prefer  head  and  shoulder  shot    Business  Logo    Resume    Feature  Biography  –  two  to  three  paragraphs  that  share  what  you  do  and  who  you  are   outside  of  any  nine-­‐to-­‐five  job.  Some  of  this  content  can  come  from  your  website  or   existing  collateral/marketing  material    “Writer’s”  Byline  Bio  –  two  or  three  line  quick  “tell”  of  who  you  are  and  what  you  do    Keywords  or  Tags  –  words,  phrases  that  describe  you,  who  you  are,  what  you  do,  who   you’d  like  to  connect  with,  what  business  you  represent,  and  sometimes  what   businesses  or  strategic  partners  you’d  like  to  connect  with    Tagline,  Personal  Brand  or  Ethos  Statement  –  This  can  look  like  a  business  tagline,  a   personal  motto,  or  a  way  that  people  remember  you.  Ideally,  let’s  try  and  keep  this  at   120  characters    Business  Backgrounder  /  BIO  B. Research  First:    Recommended  Places  to  Start  Below  are  good  starting  points  to  look  at  what’s  being  said  about  yourself,  your  business,  your  brand,  and  your  perceived  competition.   1. Google   4. SocialMention.com   2. Google  Alerts   5. Klout.com*   3. Hyper  Alerts   ©  2012  All  Rights  Reserved.  All  materials  are  proprietary.  This  workbook  includes  data  that  will  not  be  disclosed  outside  the   workshop  class  and  will  not  be  duplicated,  used,  or  disclosed,  in  whole  or  in  part,  for  any  purpose  other  than  participant  use.   3    
  4. 4.  C. Social  Media  Definitions    Facebook  Page:  Pages  are  for  organizations,  businesses,  celebrities,  and  bands  to  broadcast    great  information  to  fans  in  an  official,  public  manner.  (see  also  Page)      Profile/User  Account:  A  Facebook  profile  is  intended  to  represent  an  individual  person  to    connect  with  their  friends  and  share  information  about  their  interests.  (see  also  Profile)      Administrator:  A  page  administrator,  or  admin,  controls  the  content  and  settings  of  a  group    and  must  administer  the  page  via  a  personal  profile.      Applications:  A  set  of  Facebook  or  third-­‐party  developed  applications  that  can  be  added  to    a  profile  or  page  to  increase  engagement  and  enhance  content;  a  program  that  allows  users  to  share  content  and  interact  with  other  users      Application  –Fan  –  Facebook  users  who  choose  to  become  a  “fan”  and  follow  an  organization’s  page      Friend  –  1.)  (n)  personal  connection  on  Facebook;  2.)  (v)  to  add  a  Facebook  user  as  a  friend      Friend  List  –  organized  groupings  of  friends      Group  -­‐  a  collection  of  Facebook  users  with  a  common  interest;  any  Facebook  user  can  create  and  join  a  Facebook  group      Network  –  an  association  of  Facebook  users  based  on  a  region,  school,  or  workplace      News  Feed:  Top  News  aggregates  the  most  interesting  content  that  your  friends  are    posting,  while  the  Most  Recent  filter  shows  you  all  the  actions  your  friends  are  making  in    real-­‐time  ;  1.  feed  of  content  posted  to  one’s  Wall;  2.)  aggregation  of  one’s  friends’  newsfeeds  published  on  a  user’s  Facebook  homepage      Page  –  official  presence  for  public  figures  or  businesses  to  share  information  and  interact  with  fans  on  Facebook      Profile  –  presence  for  individuals  to  share  information  and  interact  with  friends  and  organizations  on  Facebook      Publisher:  The  Publisher  lets  you  share  content  on  Facebook  and  is  located  at  the  top  of    both  your  home  page  and  on  your  profile      Wall:  The  Wall  is  a  central  location  for  recent  information  posted  by  you  and  about  you.  It’s    where  you  keep  your  up-­‐to-­‐date  content,  and  where  Fans  can  contribute;  the  core  of  a  profile  or  page  that  aggregates  new  content,  including  posted  items  (i.e.  status  updates)  and  recent  actions  (i.e.  becoming  a  fan  of  a  page)        
  5. 5.  D. Social  Media  Strategy  Worksheet    Name  three  features:     1) __________________________________________________________________   2) __________________________________________________________________   3) __________________________________________________________________    Name  three  benefits:     1)  __________________________________________________________________   2)  __________________________________________________________________   3)  __________________________________________________________________    What  one  thing  defines  you?    e.g.  Disney  =  magic          How  will  you  be  human?                   ©  2012  All  Rights  Reserved.  All  materials  are  proprietary.  This  workbook  includes  data  that  will  not  be  disclosed  outside  the   workshop  class  and  will  not  be  duplicated,  used,  or  disclosed,  in  whole  or  in  part,  for  any  purpose  other  than  participant  use.   5    
  6. 6.  E. Linkedin  Profile  Tips:    Add  additional  keywords  under  “Interests”  that  you  believe  people  looking  for  you  will  be   likely  to  search  for.  You  can  edit  Interests  by  clicking  “edit”  for  your  websites  list.    Add  descriptions  to  your  current  and  past  positions.  You  can  especially  add  wording  (key   words)  that  might  be  searched  by  others  when  they  are  looking  for  people.  If  you  write   proposals  or  resumes,  you  may  already  have  some  of  this  wording  on  hand.    Include  your  volunteer  positions,  such  as  committee  work,  in  your  profile  since  these   demonstrate  experience  and  skills  attained  in  addition  to  your  day  job.    To  format  the  text  in  your  profile  summary  as  you  might  have  seen  others  do:  while   formatting  features  such  as  bullets  are  not  available  inside  the  linkedin  system,  you  can  copy   and  paste  from  elsewhere  for  a  better  look.    You  can  add  a  Publications  section  to  your  profile,  to  which  you  can  add  any  books  you  may   have  written,  articles,  and  blog  posts.  You  need  to  add  these  in  the  order  you  would  like  to   see  them  as  you  will  not  be  able  to  rearrange  them  later.    If  you  are  organizing  an  event,  it  is  a  good  idea  to  add  it  to  linkedin  so  that  others  can   indicate  they  are  attending.   ©  2012  All  Rights  Reserved.  All  materials  are  proprietary.  This  workbook  includes  data  that  will  not  be  disclosed  outside  the   workshop  class  and  will  not  be  duplicated,  used,  or  disclosed,  in  whole  or  in  part,  for  any  purpose  other  than  participant  use.   6    
  7. 7.  F. Linkedin  Profile  Mock                       ©  2012  All  Rights  Reserved.  All  materials  are  proprietary.  This  workbook  includes  data  that  will  not  be  disclosed  outside  the   workshop  class  and  will  not  be  duplicated,  used,  or  disclosed,  in  whole  or  in  part,  for  any  purpose  other  than  participant  use.   7    
  8. 8.  G. Linkedin  Profiles   1    1. “                            -­‐ize”  your  titles  2. Give  recommendations  3. Three  URLs:  Use  them   • Website   • Facebook  Fan  page   • Blog   • Personal  branding  page  4. Customize  your  public   profile   2   3   4                       ©  2012  All  Rights  Reserved.  All  materials  are  proprietary.  This  workbook  includes  data  that  will  not  be  disclosed  outside  the   workshop  class  and  will  not  be  duplicated,  used,  or  disclosed,  in  whole  or  in  part,  for  any  purpose  other  than  participant  use.   8    
  9. 9.   H. LinkedIn  Company  Profile   http://www.linkedin.com/companies   1. Logo   2. Overview   3. Specialties   1   2   4  3   5   4. Follow  your  company   5. Add  button  to  your  website                 ©  2012  All  Rights  Reserved.  All  materials  are  proprietary.  This  workbook  includes  data  that  will  not  be  disclosed  outside  the   workshop  class  and  will  not  be  duplicated,  used,  or  disclosed,  in  whole  or  in  part,  for  any  purpose  other  than  participant  use.   9    
  10. 10.  I. Additional  LinkedIn  Resources    LinkedIn  Chrome  Extension  Check  your  updates  anytime  without  the  constantly  logging  into  LinkedIn.  Read  LinkedIn  Network  Updates  like  or  post  comments  on  update,  share  ideas  with  your  professional  network.  http://www.chromeextensions.org/social-­‐communications/linkedin-­‐for-­‐chrome/  LinkedIn  Resume  Builder  Turn  your  LinkedIn  Profile  into  a  resume  in  seconds.  Pick  a  template,  customize  the  content,  and  print  and  share.  http://resume.linkedinlabs.com/    LinkedIn  FireFox  Extension  Key  features:   -­‐  See  LinkedIn  profiles  for  anyone  sending  you   Web  email   -­‐  Search  your  LinkedIn  network  from  any  web  site   -­‐  Share  articles  you  find  on  the  web  with  your   LinkedIn  network   -­‐  Bookmark  profiles  and  searches  for  easy  access   https://addons.mozilla.org/en-­‐ US/firefox/addon/linkedin-­‐companion-­‐for-­‐ firefox/   ©  2012  All  Rights  Reserved.  All  materials  are  proprietary.  This  workbook  includes  data  that  will  not  be  disclosed  outside  the   workshop  class  and  will  not  be  duplicated,  used,  or  disclosed,  in  whole  or  in  part,  for  any  purpose  other  than  participant  use.   10    
  11. 11.  J. Recommended  Linkedin  Applications     ©  2012  All  Rights  Reserved.  All  materials  are  proprietary.  This  workbook  includes  data  that  will  not  be  disclosed  outside  the   workshop  class  and  will  not  be  duplicated,  used,  or  disclosed,  in  whole  or  in  part,  for  any  purpose  other  than  participant  use.   11    
  12. 12.  K. How  to  Use  Social  Media  to  Build  Your  Brand,  Decrease  Your  Costs,  and  Increase  Your  Sales”  What  some  of  these  new  converts  don’t  understand  is  that  social  media  only  works  well  if  the  communication  is  personal,  authentic,  and  near-­‐immediate:   1. Personal.  Even  if  people  don’t  know  you,  they  can  tell  if  you  are  the  one  writing.  You  might  be   able  to  fool  them  for  a  while,  but  blogging  and  Twittering  require  you  to  express  your   personality.  If  you  don’t,  readers  sense  that  something  is  not  quite  right.     2. Authentic.  People  will  only  trust  you  if  you  are  willing  to  pull  back  the  curtain  of  your  life  and   give  them  a  peek  inside.  Of  course,  this  is  helpful  in  every  form  of  communication.  It  connects   people  in  a  way  that  is  powerful.  But  it  is  essential  with  blogging  and  Twittering.  You  must  be   willing  to  share  yourself.     3. Immediate.  A  book  is  a  monologue.  Take  as  long  as  you  want  to  write  it.  Serve  it  up  when  it  is   ready.  This  is  not  true  with  blogging  and  Twittering.  Both  are  a  dialogue.  You  get  to  introduce   the  topic  and  may  even  moderate  it,  but  you  are  expected  to  participate  in  the  ongoing   conversation.  As  a  result,  you  must  respond  to  blog  comments  and  Twitter  replies  and  direct   messages.  All  of  this  requires  your  personal  participation.  You  can’t  hire  it  done.  You  can’t  fake  it.  If  you’re  not  willing  to  make  the  personal  investment,  don’t  bother.  You  won’t  fool  anyone.         ©  2012  All  Rights  Reserved.  All  materials  are  proprietary.  This  workbook  includes  data  that  will  not  be  disclosed  outside  the   workshop  class  and  will  not  be  duplicated,  used,  or  disclosed,  in  whole  or  in  part,  for  any  purpose  other  than  participant  use.   12    
  13. 13.     Virtual  Options  Coaching  &  Training   Social  Media      Digital  Marketing      Technology  Training    Speaker  Profile:    Dawn  Raquel  Jensen  http://about.me/dawnjensen  http://www.linkedin.com/in/dawnjensen     Mentored  by  leaders  in  business  and  personal  achievement,  Dawn  delivers  dynamic,   interactive  training  that  helps  you  deliver  measurable  results  in  a  fraction  of  the  time  it  would   take  to  do  on  your  own.  Backed  by  practical,  proven  resources,  Dawn  coaches  Social  Media   professionals  as  a  trainer’s  trainer  and  has  been  speaking  internationally  for  the  past  two   years  on  Social  Media,  digital,  and  content  marketing.  This  is  just  one  advantage  she  provides   business  owners,  CEOS,  and  leadership  teams  who  are  looking  for  the  next  level  of  Social   Media.  Through  this  unique  skill  set  along  and  her  practical,  hands-­‐on  technical  knowledge,   Dawn  founded  Virtual  Options  Coaching  &  Training  in  2001.    Virtual  Options  is  Central  Florida’s  boutique  Social  Media  &  technology  training  firms  that  offers  digital  marketing  and  managed  services  for  select  clients  who  are  looking  for  best  practices  &  policy,  as  well  as  building  Social  business  exposure  and  expertise  online.  Since  1996,  Dawn  has  been  training  local  and  national  clients  in  software  and  technology.  She  spent  eight  years  as  a  US  Navy  Reserve  Journalist  and  Public  Affairs  Specialist  taking  part  in  a  mobile  public  affairs  unit  covering  military  national  and  world  events  for  joint  military  forces  both  here  in  the  United  States  and  abroad.  She  is  also  a  graduate  of  DINFOS  (Defense  Information  School)  which  specializes  in  Public  Affairs  and  Visual  Information  and  received  her  Bachelor’s  degree  in  Journalism  from  the  University  of  Central  Florida.  She  has  focused  on  training  academics  and  librarians  for  the  past  eight  years  specializing  in  Social  Media  and  digital  marketing  training.  In  the  last  three  years.  Dawn  has  been  consulting  with  businesses  and  on  how  they  can  include  their  Social  Media  in  more  of  their  marketing  efforts.  She  is  a  much  sought  after  speaker  and  trainer.    Academic  establishments  such  as:  Stetson  University,  Rollins  College,  University  of  Central  Florida,  Barry  University,  have  hosted  Dawn  as  a  guest  trainer  for  their  faculty  and  staff.  She  has  spoken  and  trained  some  of  the  nation’s  most  prominent  organizations  including:  Girls  Scouts  of  America,  Banco  Popular,  Le  Cordon  Bleu  Culinary  Institute,  Disney,  SCORE,  and  the  National  Association  of  Women  Business  Owners.      Some  of  her  clients  include:    • SCORE   • Central  Florida  Library  Cooperative  • Banco  Popular   • National  Association  of  WomenBusiness  Owners  • Atlantic  Center  for  the  Arts   • American  Business  Women’sAssocation  • Author  Margery  Pabst   • Business  and  Professional  Women  • Author  Jean  Raffa   • Pearls4Women  University  of  You  • Maitland  Chamber  of  Commerce   • Sandler  Sales  Institute  • University  of  Central  Florida   • Central  Florida  Library  Cooperative  • Girls  Scouts  of  Citrus  Council   • Hunter’s  Creek  Chamber  of  Commerce  • Business  &  Professional  Women  of  Orlando   • Kissimmee  Chamber  of  Commerce  • Winter  Park  Art  Festival   • Pabst  Charitable  Foundation  • Northeast  Florida  Library  Information  Network  • Le  Cordon  Bleu  Culinary  Institute   ©  2012  All  Rights  Reserved.  All  materials  are  proprietary.  This  workbook  includes  data  that  will  not  be  disclosed  outside  the   workshop  class  and  will  not  be  duplicated,  used,  or  disclosed,  in  whole  or  in  part,  for  any  purpose  other  than  participant  use.   13    
  14. 14.   Social  Media  Coaching  &  Next  Steps   Continued  Support  &  Training      Every  company  is  different,  so  it  makes  sense  that  every  company’s  social  media  strategy  will  be  different  too.    Social  Media  Delivered  offers  tailored  social  media  training,  consulting  and  services  for  all  types  of  companies  across  all  industries,  with  a  focus  on  developing  custom  social  media  strategy  that  works  for  your  company  and  your  social  media  needs.    Coaching  &  Training  Corporate  Many  companies  that  already  have  staff  using  social  media  bring  us  in  to  provide  training  so  they  can  use  it  more  effectively.  If  you  think  your  company  has  a  need  for  training  on  specific  social  media  vehicles,  we  can  create  custom  training  programs  specific  to  your  needs.  Let’s  talk  about  your  training  needs  and  see  if  we  can  help.    In-­‐person:  Clubs,  groups,  societies  and  other  organizations  like  to  bring  us  in  for  events  or  arrange  events  around  social  media  training  for  their  people.  Once  again,  these  clubs  choose  from  programs  we  already  have  available  or  have  us  develop  training  specific  to  an  industry  or  social  media  vehicle.    Virtual:  The  costs  and  logistics  of  travel  can  sometimes  be  too  much  for  your  company  to  bear.  You  may  have  a  global  team  with  staff  based  in  different  cities  or  countries.  That  is  why  we  provide  custom  virtual  training  tailored  to  your  organization´s  needs.  Team  members  are  able  to  participate  online  and/or  via  the  telephone  for  live  virtual  training.    Social  Media  Evaluation  –  $150  90-­‐Minute  Laser  Teleclass  -­‐  $99  If  you  don’t  know  how  well  you  are  doing  online,  then  you  cannot  improve  your  online  marketing  strategy.  An  evaluation  is  essential  to  the  success  of  your  marketing  effort.  Our  evaluation  of  your  current  online  presence  including:  website,  social  media  profiles,  Google  search  and  competitive  analysis.  You  will  receive  a  PDF  version  of  your  evaluation,  followed  by  a  30-­‐minutes  phone  consultation.  Social  Media  Coaching  –  $175  [45-­‐Minutes  Skype  Call]  Social  Media  Coaching  –  $150  (2)-­‐[45  Minutes  Skype  Call]    To  set  an  appointment  or  for  more  information  email  dawn@virtualoptions.net.        

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