C. Social Media Definitions Facebook Page: Pages are for organizations, businesses, celebrities, and bands to broadcast great information to fans in an official, public manner. (see also Page) Profile/User Account: A Facebook profile is intended to represent an individual person to connect with their friends and share information about their interests. (see also Profile) Administrator: A page administrator, or admin, controls the content and settings of a group and must administer the page via a personal profile. Applications: A set of Facebook or third-‐party developed applications that can be added to a profile or page to increase engagement and enhance content; a program that allows users to share content and interact with other users Application –Fan – Facebook users who choose to become a “fan” and follow an organization’s page Friend – 1.) (n) personal connection on Facebook; 2.) (v) to add a Facebook user as a friend Friend List – organized groupings of friends Group -‐ a collection of Facebook users with a common interest; any Facebook user can create and join a Facebook group Network – an association of Facebook users based on a region, school, or workplace News Feed: Top News aggregates the most interesting content that your friends are posting, while the Most Recent filter shows you all the actions your friends are making in real-‐time ; 1. feed of content posted to one’s Wall; 2.) aggregation of one’s friends’ newsfeeds published on a user’s Facebook homepage Page – official presence for public figures or businesses to share information and interact with fans on Facebook Profile – presence for individuals to share information and interact with friends and organizations on Facebook Publisher: The Publisher lets you share content on Facebook and is located at the top of both your home page and on your profile Wall: The Wall is a central location for recent information posted by you and about you. It’s where you keep your up-‐to-‐date content, and where Fans can contribute; the core of a profile or page that aggregates new content, including posted items (i.e. status updates) and recent actions (i.e. becoming a fan of a page)
Social Media Coaching & Next Steps Continued Support & Training Every company is different, so it makes sense that every company’s social media strategy will be different too. Social Media Delivered offers tailored social media training, consulting and services for all types of companies across all industries, with a focus on developing custom social media strategy that works for your company and your social media needs. Coaching & Training Corporate Many companies that already have staff using social media bring us in to provide training so they can use it more effectively. If you think your company has a need for training on specific social media vehicles, we can create custom training programs specific to your needs. Let’s talk about your training needs and see if we can help. In-‐person: Clubs, groups, societies and other organizations like to bring us in for events or arrange events around social media training for their people. Once again, these clubs choose from programs we already have available or have us develop training specific to an industry or social media vehicle. Virtual: The costs and logistics of travel can sometimes be too much for your company to bear. You may have a global team with staff based in different cities or countries. That is why we provide custom virtual training tailored to your organization´s needs. Team members are able to participate online and/or via the telephone for live virtual training. Social Media Evaluation – $150 90-‐Minute Laser Teleclass -‐ $99 If you don’t know how well you are doing online, then you cannot improve your online marketing strategy. An evaluation is essential to the success of your marketing effort. Our evaluation of your current online presence including: website, social media profiles, Google search and competitive analysis. You will receive a PDF version of your evaluation, followed by a 30-‐minutes phone consultation. Social Media Coaching – $175 [45-‐Minutes Skype Call] Social Media Coaching – $150 (2)-‐[45 Minutes Skype Call] To set an appointment or for more information email firstname.lastname@example.org.