Getting Started in Social Media

Getting Started with
Social Media
Presented by
Virtual Options Coaching & Training

Housekeeping

Expectations
Introductions
Immersion
Agenda
Digital Handouts
Favorite Useful Sites

© 2012 Virtual Options LLC Proprietary Information All Rights Reserved

“George Bernard Shaw said, “Life is not about finding
yourself, life is about creating yourself.”
Such is true for social networks and the digital persona
that we create and cultivate. It is the beginning of
the shift in behavior toward an era of digital
extroversion, self-defined by varying degrees of
sharing, connections and engagement.
Brian Solis, Sociologist and Published Author


Social media is
the use of
technology
combined with
social interaction
to create or
co-create value.

When we were in school,
getting an “F” was a
bad thing


In Social Media,
it‘s all about the three F‘s:
Friends, Fans and Followers

By the Numbers

As of 2012 there are 840 million active
Facebook users
48% of 18-34 year olds check Facebook when
they wake up
35+ year olds represent over 30% of the
Facebook userbase
71.2% of the US web audience is on
Facebook
57% of people talk more online than they do
in real life
48% of young Americans find out about news
through Facebook

Facebook average user
figures & facts:

has 130 friends on the site
sends 8 friend requests per month
visits the site 40 times per month
spends an 23 minutes on each visit
is connected to 80 community pages,
groups and events
creates 90 pieces of content each month


Facebook

Personal/Profile Page Fan/Business Page
Represent real people Visible to everyone on
Limited to 5,000 friends the Internet by default
Personal use Represent
You control who is entities: Only the
confirmed or ignored official representatives
as a friend of a public figure,
Facebook can shut business or
down your profile if in organization
violation
Unlimited Fans

Your profile
is the
starting
point for
Facebook.
Think of it as
your front
Your Facebook Profile
door.

Facebook Friends

Be Selective.

What can you do on
a profile page?

You‘re putting your ―Face‖ on Facebook.
The personal side of the professional***
Posting updates in your life makes it easy
for you to connect with your friends!
You‘re posting your status updates, videos,
pictures, sending messages, writing on
walls, and socializing within Facebook.


Your Facebook Page


Where to go to set up your fan page!

Your Fan Page or Business Page
can be set up here.

http://www.facebook.com/pages


Creating Your Fan Page


Vanity URL

Register your own unique username (sometimes
called a ―vanity URL‖) for your Facebook page at
http://facebook.com/username


Virtual Options Page
http://www.fb.me/virtualoptions


What can you do on a Fan Page?

Post business information: events, videos,
photos, specials, promos
Encourage your fans to ‗like‘ you
Post testimonials
Help spread the word about your business
stories

Inform Educate Entertain


Why Facebook Fan Pages

Get your business to show up high in search
engine positions as Facebook is a very popular
website
Get unlimited ―fans‖ for your Facebook Page,
unlike the limit of 5,000 friends that regular
Facebook Profile capped at
Visible to visitors because Facebook users do
not need to request to be a friend to view a
Facebook Fan Page


What you need to know about Fan
pages

You need to have an account on
Facebook in order to create a Facebook
page.
Your Facebook page will be tied to your
personal profile as the admin of your
Facebook page; however, only you and
Facebook know the connection exists.
You can have an unlimited number of
Facebook pages.

What you need to know about Fan pages

You can have an unlimited number of
fans (Facebook users who ―Like‖ your
page).
Facebook Pages are public—anyone
can find and view your page whether
they are logged into Facebook or not.
All content posted on your Facebook
page gets indexed on Google.
You can target your posts by location
and language.

What you need to know about Fan pages

You can add applications to your page,
including your own custom content—
video, rich text, graphics, opt-in box and
more.
You can add additional admins (highly
recommended).
All admins have equal rights to
administer your page, including adding
and removing other admins (choose
with care!).


COMMON MISTAKES WHEN
BUILDING A FAN PAGE

Top Common Mistakes Business Make

Create a Profile or personal page for their
business instead of a fan/business page
Using a business logo as a profile picture
Looking at Facebook as a ―selling‖ tool vs. a
relationship building tool
Getting a fan/business page without a clear
goal in mind
Not maintaining a consistent
―posting‖schedule


From your Notes
Checklist

Feature Biography
Mini Biography
Headshot
Company Logo
Resume
Let’s Get Started.. Tagline/Motto/Missi
on Statement
What You Need.. Keywords, Tags,
Specialties

Get Messy!
Play with
Profiles ..

Reminders For
Building Your Fan Page

Be on the primary purpose is for your
Facebook page.
Examples:
raising brand awareness
enhancing customer service
building your email list
driving traffic back to your blog or website
building community


Fans Friends Followers
Social Media Profile: Linkedin

What is LinkedIn

LinkedIn is an interconnected
network of experienced
professionals from around the
world, representing 170 industries and
200 countries.
.

Linkedin homepage: Your Dashboard

What to do on LinkedIn

that‘s publicly available
about you
to potential clients, service
providers, and subject experts who come recommended
on projects, gather data,
share files and solve problems
that can help you land
jobs and close deals
from discussions with like-minded
professionals in private group settings

Building Your Linkedin Profile Page

This.

Not This.

This, maybe..

LinkedIn Company Profile

http://www.linkedin.com/companies

Developing Your Linkedin Profile

• Never ask someone to join you if you not prepared
to endorse their work
• Never** respond to a request to join someone's
network unless you know them
Things to remember in any
social networking community:

• You are always in control of who you invite
• You can always decline an invitation
• You are rarely inundated with invitations
Best Practices for

Prospecting
Influencing Through Your Network Statistics

Prospecting

Use your existing connections to find who
you’d like to be introduced and
connected to.

Leveraging Your Network

Use your
existing
connections
to find who
you’d like to
be introduced
and
connected to.

Leveraging Your Network

Link to profile
and area to
request an
introduction.

Your Network By Region, Industry

All hyperlinked
areas filters by
region and
industry area

Your Network By Region, Industry

Fastest Growth

How you are connected
How you will be
introduced

Network Statistics

Be unreasonable
Put yourself out there
Be more interested than interesting

Google+ Profiles & Pages

Expected to hit 400 million users by the end
of 2012.
40 million users to date
Google+ is the search giant‘s latest attempt
to create a social network that rivals
Facebook.
Google launched Google+ on June 28,
2011 with a private beta.


Google+
Network

The social network is a collection of
different social products. These
features include:
Stream (a newsfeed)
Sparks (a recommendation engine)
Hangouts (a video chat service)
Circles (a friend management
service)
and .

Getting Started


Circles
The Google+ Circles screen allows you to drag-and-
drop your friends into different friend categories


Drag & Drop Friends into Circles
When you drag a friend over a circle,
the circle expands.


Google+ Circles
This is the message you'll receive the first time you
add somebody to a circle.


Inside Your Circles
Clicking on a circle lets you look at all the members of
that group, as well as change things such as the
membership and the name of the circle.


Playing with Circles


Google+ Streams


Google+ Mobile


Google+ Sparks
Google+ Sparks is Google's content recommendation and discovery
engine. Users can search different topics and find relevant articles,
videos and photos. Users can then share that content with their
friends.


Google+ Hangouts
Google+ has a unique video chat feature called
Hangouts, which lets you chat with up to
10 people at the same time.


Google+ Pages for Business


Create a Page


Google+ for Pages

Pick a Category
You now have to select which category your business fits into.
The categories are as follows:
Local Business or Place
Suitable for: hotels, restaurants, places, stores, services
Product or Brand
Suitable for: apparel, cars, electronics, financial services
Company, Institution or Organization
Suitable for: companies, institutions, organizations, non-profits
Arts, Entertainments or Sports
Suitable for: films, TV, music, books, sports, shows
Other
Suitable if your business doesn't fit into another category

Adding Your Information


Tagline & Photo


Sharing Your Google+ Page


Your Organization on Google+


Five Ways to Use Google+

Share content with the right audience
your audience through the use of
Google+ circles.
Circles are how you‘re able to
the people that you choose to invite into
your network.
You can as many circles and label
them whatever you‘d like [Customers,
Vendors, Friends, etc]


Host a Hangout
Hangouts allows you to do
is have a video chat with
up to nine of your friends,
colleagues or customers.
Hangouts can be used to
talk to remote employees,
hold business calls, answer
customer support questions
face-to-face, have events
or even record
presentations that you can
use later.


Create Saved Keyword Searches

Google is a search engine.
Google users can search Google+ based on
keyword, brand terms or anything else they may be
interested in.
By doing a search for [YOUR BUSINESS], I‘m able to
easily find everyone who has been talking about
YOUR BUSINESS or who has shared blog content.
Create saved searches for brand terms, industry
keywords, hot topics or anything else.


See how your content spreads

content to share with your audience with
the hope that they‘ll like it enough to share it with
theirs.
By clicking to the right of any Google+ post (yours
or someone else‘s), you‘ll see a link to view .
Once you select that link, Google will populate a
graph so that you can watch, in real motion, how
your content was shared, what was said by whom,
and what it became part of.


Create a business page
a Google+ business page
relevant blog posts
your own content
your audience
company photos
(appropriate) videos


Facebook Linkedin Google+

Posting Tips

Posting Tips

Be Strategic, not just experiment

Post with Purpose (Inform, Educate, Entertain)

Post like a friend, not like a brand

Use good content to drive conversation


Facebook Fan Page Posting Tips

• Show your personality
• Remember its about the conversation – DON‘T sell
• Find ways to inform, educate and entertain
• Update your fan page at least 3x*** times a week
• Listen – if your fans ask a question, answer it. If they
have a complaint, respond to their concerns and
do it all in a timely manner
• Share your news with your fans – the sooner, the
better. Let them be the first to know!


Keep it Fresh

Assign an employee to
create and manage
your company‘s
Facebook Page
Post new information,
photos and videos
regularly.


Kittens & Breakfast

Think of Facebook as a
community where you
can participate and add
genuine value.

Respond to
messages
and questions
within
24 hours.


Myth:“If I build it, they will
come.”

Develop a strategy to attract fans

“It‘s the
Indian… not
the arrow‖

Note: Dawn‘s attempt
at pun humor

CONNECTING IT ALL TOGETHER

SOCIAL MEDIA
AGGREGATORS
96

What is Next?

How to Move
Forward from
here..

www.Facebook.com/virtualoptions

DIGITAL MEDIA RECAP

Lots of Social Networks
• Start Small

• Build Deliberately

• Be Consistent
Social Media
Layer Cake

Getting Started in Social Media

Getting Started in Social Media

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