Getting Started in Social Media

  • 2,593 views
Uploaded on

Basic overview of Social Media, profiles, and pages fo

Basic overview of Social Media, profiles, and pages fo

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
2,593
On Slideshare
0
From Embeds
0
Number of Embeds
3

Actions

Shares
Downloads
55
Comments
0
Likes
4

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal and business.
  • Social Media..It’s about starting a conversation - -
  • Facebook is certainly one of the most widely recognized names in what is called social networks.Social networks allow people to join, friend members, or invite others to join and then share andexchange information.The tools that run social networks have some tremendous business applications when youunderstand what’s behind them.Networking has always been an important marketing skill and online networking bares somesimilarities with a set of power tools. A lot has been publicized about social networks used byteens and dating services, but it’s the application of the tools that you need to focus on tounderstand the business value of participating in a network like Facebook.
  • Your profile is the starting point for Facebook. Think of it as your front door. It’s very importantthat your front door on Facebook be in sync with the front door of your brand. Just because youcan put all kinds of cute things on your Facebook profile, you still must ask yourself what makessense in terms of your business and your business objectives. It’s common sense really, but it’seasy to take your eye off the ball with all the toys and applications available once you learn howto navigate Facebook.Create a profile that helps tell your business story and then enhance it with tools and applicationsthat allow you to branch out and connect with like-minded individuals.
  • FriendsFriends in the world of Facebook are simply people that are also members who grant youpermission to view their profile and contact them directly. This is really at the heart of thenetworking aspect of Facebook. Without any friends your Facebook efforts won’t be as useful.The first step is to connect with people who already know you and then you can start to connectwith friends of friends and other recognized thought leaders in your industry.Don’t forget to send friend requests to journalists in your industry as well.Once someone accepts a friend request, you can begin to share information with them and viewthe information they make available. A word of warning here: The Facebook culture, as is the casein many social network environments, frowns on direct promotion. The connections you makeshould be much more about networking and building trust.
  • Don’t afraid if it gets messy
  • LinkedIn is an interconnected network of experienced professionals from around the world, representing 170 industries and 200 countries. You can find, be introduced to, and collaborate with qualified professionals that you need to work with to accomplish your goals.
  • Through your network you can: Manage the information that’s publicly available about you as professional Find and be introduced to potential clients, service providers, and subject experts who come recommendedCreate and collaborate on projects, gather data, share files and solve problems Be found for business opportunities and find potential partners Gain new insights from discussions with likeminded professionals in private group settings Discover inside connections that can help you land jobs and close deals
  • Company NameMake sure the company name listing matches the name you use in your profile. For example if you use LLC or Inc. on your personal profile, your company site must be the same.AdminsLinkedIn wants to know who will administer your company profile. You have two choices: either all employees with a valid email address registered to your domain or designated users only. LogosLogos can be uploaded as a standard logo as well as a square logo that will be used for network updates.Company DescriptionIn the company description section, you have the opportunity to describe who you are and what you do. Think big[ger] picture. You may be a successful soloist now, but if you’re planning on growing your business or going after big companies, present your company as an entity.SpecialtiesInclude keywords that describe what you do in this section. You have 256 total characters to describe specialties. Two or three word descriptions are okay.Twitter and Company Blog RSS FeedBringing in your twitter updates and blog feed keeps your company page active, relevant and current. News ModuleAdding in the news module displays search results that share news about your company. But, be prepared to see stories that don’t relate to your company, except in search terms. If your company is not making news, it’s best to select “don’t show news about my company.”Company Type, Size, URLUnder company type and company size, you’ll select from the options that describe your status. Your company website URL link can go to your home page or to a services or gallery page.Industry, Operating Status, Year FoundedMain company industry allows you to choose from any within the LinkedIn categories.  Then, you will select company operating status and the year founded, which is an optional entry. LocationsThe last step is locations. You can add up to five different location addresses, then click publish and your LinkedIn company profile is active.CareersIf you ever want to add employees, you can post a job on your company’s careers page.
  • For the business professional, there are some pretty good reasons to make LinkedIn a part of youroverall social media outreach:1) Find clients, help, and deals. For some industries, LinkedIn is a great place to locateprospects and network partners. Many individuals openly promote relationships and dealsthat they are in the market for.2) Build up buzz. Once you’ve established a following within LinkedIn you can begin topromote specific happenings around your organization.3) Hire professionals. Often people think of social networks only in terms of makingmarketing connections. LinkedIn has become a great place to network and find greatassociates, partners, and vendors.4) Get feedback and research. One of the most effective ways to tap your newly built socialnetworks is to use them as a resource for research and feedback. Simply putting questionsout to your group is a great way to get a feel for areas where you want input.
  • For quite sometime I did look at my LinkedIn network as one that was effectively a group of people who were my closest business contacts and therefore I took the approach that:1. I never asked someone to join me on LinkedIn if I were not prepared to endorse their work so I would always be happy to refer them2. I never responded to a request to join someones LinkedIn network unless I knew them.However with the increase in social networking and more people inviting me to connect to their network on LinkedIn, I realised that perhaps I was being too strict in my self imposed guidelines.But how could I ensure that the quality of the connections stayed high and that I could ensure that I referred people to others in my network only if relevant?Well here are a few things to remember in any social networking community:1. you are always in control of who you invite to join your network2. you can always decline an invitation to join someones network3. you are rarely inundated with invitations to join someones online network, so screening  invitations takes little time.
  • .” It’s important to, which may involve both paid and unpaid approaches.
  • Welcome
  • Welcome

Transcript

  • 1. Getting Started with Social Media Presented by Virtual Options Coaching & Training
  • 2. Housekeeping Expectations Introductions Immersion Agenda Digital Handouts Favorite Useful Sites © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  • 3. “George Bernard Shaw said, “Life is not about finding yourself, life is about creating yourself.”Such is true for social networks and the digital persona that we create and cultivate. It is the beginning of the shift in behavior toward an era of digital extroversion, self-defined by varying degrees of sharing, connections and engagement. Brian Solis, Sociologist and Published Author © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  • 4. Social media isthe use oftechnologycombined withsocial interactionto create orco-create value.
  • 5. It’s a conversation.
  • 6. Fish Where the Fish Are
  • 7. When we were in school, getting an “F” was a bad thing © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  • 8. In Social Media, it‘s all about the three F‘s:Friends, Fans and Followers
  • 9. By the NumbersAs of 2012 there are 840 million activeFacebook users48% of 18-34 year olds check Facebook whenthey wake up35+ year olds represent over 30% of theFacebook userbase71.2% of the US web audience is onFacebook57% of people talk more online than they doin real life48% of young Americans find out about newsthrough Facebook
  • 10. Facebook average user figures & facts:has 130 friends on the sitesends 8 friend requests per monthvisits the site 40 times per monthspends an 23 minutes on each visitis connected to 80 community pages,groups and eventscreates 90 pieces of content each month © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  • 11. FacebookPersonal/Profile Page Fan/Business PageRepresent real people Visible to everyone onLimited to 5,000 friends the Internet by defaultPersonal use RepresentYou control who is entities: Only theconfirmed or ignored official representativesas a friend of a public figure,Facebook can shut business ordown your profile if in organizationviolation Unlimited Fans
  • 12. Your profile is the starting point for Facebook. Think of it as your frontYour Facebook Profile door.
  • 13. Facebook Friends Be Selective.
  • 14. What can you do on a profile page?You‘re putting your ―Face‖ on Facebook.The personal side of the professional***Posting updates in your life makes it easyfor you to connect with your friends!You‘re posting your status updates, videos,pictures, sending messages, writing onwalls, and socializing within Facebook. © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  • 15. Your Facebook Page © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  • 16. Where to go to set up your fan page! Your Fan Page or Business Page can be set up here.http://www.facebook.com/pages © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  • 17. Creating Your Fan Page © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  • 18. Creating Your Fan Page © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  • 19. Vanity URLRegister your own unique username (sometimes called a ―vanity URL‖) for your Facebook page at http://facebook.com/username © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  • 20. Virtual Options Pagehttp://www.fb.me/virtualoptions © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  • 21. What can you do on a Fan Page? Post business information: events, videos, photos, specials, promos Encourage your fans to ‗like‘ you Post testimonials Help spread the word about your business stories Inform Educate Entertain © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  • 22. Why Facebook Fan PagesGet your business to show up high in searchengine positions as Facebook is a very popularwebsiteGet unlimited ―fans‖ for your Facebook Page,unlike the limit of 5,000 friends that regularFacebook Profile capped atVisible to visitors because Facebook users donot need to request to be a friend to view aFacebook Fan Page © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  • 23. What you need to know about Fan pages You need to have an account on Facebook in order to create a Facebook page. Your Facebook page will be tied to your personal profile as the admin of your Facebook page; however, only you and Facebook know the connection exists. You can have an unlimited number of Facebook pages. © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  • 24. What you need to know about Fan pages You can have an unlimited number of fans (Facebook users who ―Like‖ your page). Facebook Pages are public—anyone can find and view your page whether they are logged into Facebook or not. All content posted on your Facebook page gets indexed on Google. You can target your posts by location and language. © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  • 25. What you need to know about Fan pages You can add applications to your page, including your own custom content— video, rich text, graphics, opt-in box and more. You can add additional admins (highly recommended). All admins have equal rights to administer your page, including adding and removing other admins (choose with care!). © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  • 26. COMMON MISTAKES WHEN BUILDING A FAN PAGE
  • 27. Top Common Mistakes Business Make Create a Profile or personal page for their business instead of a fan/business page Using a business logo as a profile picture Looking at Facebook as a ―selling‖ tool vs. a relationship building tool Getting a fan/business page without a clear goal in mind Not maintaining a consistent ―posting‖schedule © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  • 28. From your Notes Checklist Feature Biography Mini Biography Headshot Company Logo ResumeLet’s Get Started.. Tagline/Motto/Missi on Statement What You Need.. Keywords, Tags, Specialties
  • 29. Get Messy!Play withProfiles ..
  • 30. Reminders For Building Your Fan PageBe on the primary purpose is for your Facebook page.Examples: raising brand awareness enhancing customer service building your email list driving traffic back to your blog or website building community © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  • 31. Fans Friends FollowersSocial Media Profile: Linkedin
  • 32. What is LinkedInLinkedIn is an interconnectednetwork of experiencedprofessionals from around theworld, representing 170 industries and200 countries..
  • 33. Linkedin homepage: Your Dashboard
  • 34. What to do on LinkedIn that‘s publicly availableabout you to potential clients, serviceproviders, and subject experts who come recommended on projects, gather data,share files and solve problems that can help you landjobs and close deals from discussions with like-mindedprofessionals in private group settings
  • 35. Building Your Linkedin Profile Page
  • 36. LinkedIn Public Profile
  • 37. LinkedIn Public Profile
  • 38. This.Not This.This, maybe..
  • 39. LinkedIn Company Profile http://www.linkedin.com/companies
  • 40. Good Reasons to Use
  • 41. Developing Your Linkedin Profile
  • 42. Linkedin Public Profile
  • 43. Linkedin Company Profile
  • 44. • Never ask someone to join you if you not prepared to endorse their work• Never** respond to a request to join someones network unless you know them Things to remember in any social networking community:• You are always in control of who you invite• You can always decline an invitation• You are rarely inundated with invitations Best Practices for
  • 45. ProspectingInfluencing Through Your Network Statistics
  • 46. ProspectingUse your existing connections to find whoyou’d like to be introduced andconnected to.
  • 47. Leveraging Your Network Use your existing connections to find who you’d like to be introduced and connected to.
  • 48. Or as we like to call it..
  • 49. Leveraging Your Network Link to profile and area to request an introduction.
  • 50. Your Network By Region, Industry All hyperlinked areas filters by region and industry area
  • 51. Your Network By Region, Industry Fastest GrowthHow you are connectedHow you will beintroduced
  • 52. Network StatisticsBe unreasonablePut yourself out thereBe more interested than interesting
  • 53. Google+ Profiles & Pages
  • 54. Google+ Profiles & PagesExpected to hit 400 million users by the endof 2012.40 million users to dateGoogle+ is the search giant‘s latest attemptto create a social network that rivalsFacebook.Google launched Google+ on June 28,2011 with a private beta. © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  • 55. Google+NetworkThe social network is a collection ofdifferent social products. Thesefeatures include: Stream (a newsfeed) Sparks (a recommendation engine) Hangouts (a video chat service) Circles (a friend management service) and . © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  • 56. Getting Started © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  • 57. Google+ Profiles
  • 58. Filling in the Profile
  • 59. © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  • 60. CirclesThe Google+ Circles screen allows you to drag-and- drop your friends into different friend categories © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  • 61. Drag & Drop Friends into Circles When you drag a friend over a circle, the circle expands. © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  • 62. Google+ CirclesThis is the message youll receive the first time you add somebody to a circle. © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  • 63. Inside Your CirclesClicking on a circle lets you look at all the members of that group, as well as change things such as the membership and the name of the circle. © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  • 64. Playing with Circles © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  • 65. Google+ Streams © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  • 66. Google+ Mobile © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  • 67. Google+ SparksGoogle+ Sparks is Googles content recommendation and discovery engine. Users can search different topics and find relevant articles, videos and photos. Users can then share that content with their friends. © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  • 68. Google+ HangoutsGoogle+ has a unique video chat feature called Hangouts, which lets you chat with up to 10 people at the same time. © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  • 69. Google+ Pages for Business © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  • 70. Create a Page © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  • 71. Google+ for PagesPick a CategoryYou now have to select which category your business fits into.The categories are as follows:Local Business or Place Suitable for: hotels, restaurants, places, stores, servicesProduct or Brand Suitable for: apparel, cars, electronics, financial servicesCompany, Institution or Organization Suitable for: companies, institutions, organizations, non-profitsArts, Entertainments or Sports Suitable for: films, TV, music, books, sports, showsOther Suitable if your business doesnt fit into another category © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  • 72. Adding Your Information © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  • 73. Tagline & Photo © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  • 74. Sharing Your Google+ Page © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  • 75. Your Organization on Google+ © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  • 76. © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  • 77. Five Ways to Use Google+Share content with the right audience your audience through the use of Google+ circles. Circles are how you‘re able to the people that you choose to invite into your network. You can as many circles and label them whatever you‘d like [Customers, Vendors, Friends, etc] © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  • 78. Host a Hangout Hangouts allows you to do is have a video chat with up to nine of your friends, colleagues or customers. Hangouts can be used to talk to remote employees, hold business calls, answer customer support questions face-to-face, have events or even record presentations that you can use later. © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  • 79. Create Saved Keyword Searches Google is a search engine. Google users can search Google+ based on keyword, brand terms or anything else they may be interested in. By doing a search for [YOUR BUSINESS], I‘m able to easily find everyone who has been talking about YOUR BUSINESS or who has shared blog content. Create saved searches for brand terms, industry keywords, hot topics or anything else. © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  • 80. See how your content spreads content to share with your audience with the hope that they‘ll like it enough to share it with theirs. By clicking to the right of any Google+ post (yours or someone else‘s), you‘ll see a link to view . Once you select that link, Google will populate a graph so that you can watch, in real motion, how your content was shared, what was said by whom, and what it became part of. © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  • 81. Create a business page a Google+ business page relevant blog posts your own content your audience company photos (appropriate) videos © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  • 82. Facebook Linkedin Google+ Posting Tips
  • 83. Posting TipsBe Strategic, not just experimentPost with Purpose (Inform, Educate, Entertain)Post like a friend, not like a brandUse good content to drive conversation © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  • 84. Facebook Fan Page Posting Tips• Show your personality• Remember its about the conversation – DON‘T sell• Find ways to inform, educate and entertain• Update your fan page at least 3x*** times a week• Listen – if your fans ask a question, answer it. If they have a complaint, respond to their concerns and do it all in a timely manner• Share your news with your fans – the sooner, the better. Let them be the first to know! © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  • 85. Keep it FreshAssign an employee to create and manage your company‘s Facebook PagePost new information, photos and videos regularly. © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  • 86. Kittens & Breakfast Think of Facebook as a community where you can participate and add genuine value. © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  • 87. Respond tomessagesand questionswithin24 hours. © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  • 88. Myth:“If I build it, they will come.”Develop a strategy to attract fans
  • 89. “It‘s the Indian… not the arrow‖Note: Dawn‘s attempt at pun humor© 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  • 90. © 2012 Virtual Options LLC Proprietary Information All Rights Reserved
  • 91. CONNECTING IT ALL TOGETHER SOCIAL MEDIA AGGREGATORS 96
  • 92. What is Next? How to Move Forward from here..www.Facebook.com/virtualoptions
  • 93. Hootsuite
  • 94. DIGITAL MEDIA RECAP Lots of Social Networks • Start Small • Build Deliberately • Be ConsistentSocial MediaLayer Cake
  • 95. Questions??