In Social Media, it‘s all about the three F‘s:Friends, Fans and Followers
By the NumbersAs of 2012 there are 840 million activeFacebook users48% of 18-34 year olds check Facebook whenthey wake up35+ year olds represent over 30% of theFacebook userbase71.2% of the US web audience is onFacebook57% of people talk more online than they doin real life48% of young Americans find out about newsthrough Facebook
FacebookPersonal/Profile Page Fan/Business PageRepresent real people Visible to everyone onLimited to 5,000 friends the Internet by defaultPersonal use RepresentYou control who is entities: Only theconfirmed or ignored official representativesas a friend of a public figure,Facebook can shut business ordown your profile if in organizationviolation Unlimited Fans
Your profile is the starting point for Facebook. Think of it as your frontYour Facebook Profile door.
What to do on LinkedIn that‘s publicly availableabout you to potential clients, serviceproviders, and subject experts who come recommended on projects, gather data,share files and solve problems that can help you landjobs and close deals from discussions with like-mindedprofessionals in private group settings
• Never ask someone to join you if you not prepared to endorse their work• Never** respond to a request to join someones network unless you know them Things to remember in any social networking community:• You are always in control of who you invite• You can always decline an invitation• You are rarely inundated with invitations Best Practices for
ProspectingInfluencing Through Your Network Statistics
ProspectingUse your existing connections to find whoyou’d like to be introduced andconnected to.
Leveraging Your Network Use your existing connections to find who you’d like to be introduced and connected to.