Facebook Fan 201

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Presentation to INA 2011 Conference in Tampa, FL of Facebook fan pages and marketing mentality.

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  • Profile image: For a product page, like this one, you can use your company logo. Make sure it’s an image that you want representing your brand alongside every status update and post. This will literally be the “face” of your company! Maximum dimensions are 180(w)x 540(h) pixels.Other Photos: These photos get pulled from the photo album and wall posts on your page. Many new pages don’t have ANY pictures in these spots, which is a shame. Try and think of any imagery that you think best represents your brand and post them in an album so they appear along the top. You can hide or delete any images you don’t want displayed later.Post: This is where you share interesting and relevant information with your fans on Facebook. Anyone who “likes” your page will see your posts in their personal newsfeed.Wall/Feed: Your Wall is the primary place users can engage and converse with your brand. Users can comment, like and “share” your messages, links and video. Below each of your posts you can view quick analysis of the post’s popularity, including impressions and feedback rate.Tabs: To the left of the Wall, are your tabs. Users can navigate through interesting parts of your page, including your Photo albums, Discussion forums, custom Apps, and even special tabs like a Welcome page. You can also choose to set one of these tabs as your default landing page (Found under Edit Info>Manage Permissions).Fans/Likes: Beneath your Tabs is the number of “likes” your page has. Likes are the number of people who are a fan of your page and are receiving your updates on their personal newsfeed. You can click on the “people like this” link to view the names and profiles of your fans.Admin Tools: To the right of your Wall, you have an “easy access” list of helpful administrative tools. Here you can view analytical data for your profile  by clicking “View Insights”. Or, if you have given your personal account ‘Administrative access’ to the fan page, you can sign in as yourself and toggle between using Facebook as yourself or as your company. This is a new feature, which essentially allows you to interact with other pages & people AS your page. More in depth administrative tools, such as editing and updating your profile page’s content, can be found by clicking “Edit Info” at the top of the page.Logging in as your product page (mentioned in item 7) is a new feature that deserves a bit more discussion. With your personal account, you can like, share and post items to your Facebook page outside of the Facebook environment. This new feature now allows you to participate in this behavior as your company. The line between a Fan Page and a Personal Profile is blurring more and more.Please Note: Facebook Tends to Update their Layout!While most of the components mentioned here are standard, Facebook does update and rearrange Page layouts, so please keep in mind that the appearance can and will change regularly.
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  • Facebook Fan 201

    1. 1. Part II: Facebook Fan Page Marketing <br />Virtual Options Coaching & Training<br />Social Media Digital Marketing Technology Training<br />
    2. 2. Dawn JensenSocial Media Speaker & Trainer<br />
    3. 3. About.Me/dawnjensen<br />Social Media Speaker <br />Digital Marketing Coach <br />Technology Trainer<br />
    4. 4. What you Need to Know:<br />Foundation: Start Small <br />Build Deliberately<br />Be Consistent<br />Work Smarter, Not Harder<br />Build Strategically<br />
    5. 5. Social Profiles Get Started.. <br />From your NotesChecklist<br /><ul><li>Feature Biography
    6. 6. Mini Biography
    7. 7. Headshot
    8. 8. Company Logo
    9. 9. Resume
    10. 10. Tagline/Motto/Mission Statement
    11. 11. Keywords, Tags, Specialties</li></ul> What You Need.. <br />
    12. 12. Some interesting thoughts..<br />
    13. 13. Welcome Page<br />
    14. 14. Welcome Page<br />
    15. 15. 1<br />2<br />3<br />7<br />Profile image<br />Other Photos<br />Post<br />Wall/Feed<br />Tabs<br />Fans/Like<br />Admin Tools<br />4<br />5<br />6<br />
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    18. 18.
    19. 19.
    20. 20.
    21. 21.
    22. 22. Facebook Fan Page Wall<br />
    23. 23. Posting Tips<br />Be Strategic, not just experiment<br />Post with Purpose (Inform, Educate, Entertain)<br />Post like a friend, not like a brand<br />Use good content to drive conversation<br />
    24. 24. Research first. Know Three Things:<br />Where you’re headed<br />What You’re Targeting<br />What You’re measuring<br />
    25. 25. “It’s the Indian… not the arrow”<br />Note: Dawn’s attempt at pun humor<br />
    26. 26. Common Social Goals & Ways to Measure<br /> Fan base growth: Hitting 1,000 fans or followers over a set period of time<br />Customer acquisition: Getting 50 redemptions per campaign on social media offers<br />Support of direct marketing: Adding 200 names to your e-mail database per month<br />Engagement: Achieving 20% participation by your fan base (e.g. Facebook “likes” and comments)<br />
    27. 27. “It’s the Indian… not the arrow”<br />Put your Social Media tools in place:<br />to use in the right way <br />for the right reason<br />at the right time<br />
    28. 28. How well is your Social Media working today?<br />
    29. 29. Social Media toolS<br />
    30. 30. www.Gist.com<br />
    31. 31. Working Smarter<br />
    32. 32. Is it measured like this?<br />
    33. 33. Social Media Mgmt: Postling ($)<br />
    34. 34. Social Media Mgmt: Hootsuite<br />
    35. 35. Sharing on Steroids: Amplify<br />
    36. 36. SMS Business Card: Contxts<br />
    37. 37. 8Success Criteria for Facebook Marketing<br />
    38. 38. Create Best Practices<br />Promoteyour Facebook Page outside of Facebookto attract more fans. This can be as simple as adding a line to your current marketing or PR materials, such as<br />“Find us on Facebook to learn more.” <br />
    39. 39. Make it Sticky<br />Facebook also offers a “Share” button that you can add to your Web site to make it easier for your content to be shared on Facebook.<br />
    40. 40. Keep it Fresh<br />Assign an employee to create and manage your company’s Facebook Page<br />Post new information, photos and videos regularly. <br />
    41. 41. Kittens & BreakfastYes, people talk about this stuff too.. but, <br />Think of Facebook as a community where you can participate and add genuine value.<br />
    42. 42. Respond to messages and questions within 24 hours.<br />
    43. 43. Myth:“If I build it, they will come.”<br />Develop a strategy to attract fans<br />
    44. 44. Remember to get a strategy in place<br />Lots of Social Networks- Define which ones work for your business<br />Social Foundation funnels to your website: Start Small (Facebook & Linkedin)<br />Build Deliberately. Think of it a layer cake. <br />Be Consistent in what and when you post. Get on a schedule.<br />Use Tools to work smarter, not harder<br />Facebook and Linkedin<br />
    45. 45.
    46. 46. Questions?<br />
    47. 47. Well, not exactly… <br />But we are pretty good.<br />
    48. 48.
    49. 49. Shared Pictures =<br />Shared Knowledge =<br />Shared Everything =<br />Shared Videos =<br />Shared News =<br />Shared Bookmarks =<br />
    50. 50.
    51. 51.
    52. 52. Need more?Simply put, we can help.Get you set upCoach You.Get your strategy in placeTrain You.or manage your Social Media If that sounds like something you may be interested in, see me after!<br />
    53. 53. Remember if…<br />
    54. 54. Three Action Steps<br />Connect: www.fb.me/virtualoptions<br />Visit: www.VirtualOptions.net<br />Email: dawn@virtualoptions.net<br />Text to fan: “virtualoptions” to 32655 (FBOOK)<br />Resources: www.delicious.com/virtualoptions<br />

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