Virtual Options Coaching & TrainingSocial Media Digital Marketing Technology Training
Hi, I’m Dawn.                  I like:About MeSocial Media SpeakerDigital Marketing CoachTechnology Trainer
Social media is theuse of technologycombined withsocial interactionto create orco-create value.
It’s a conversation.
Fans FriendsFollowersSOCIAL MEDIAPROFILES
By the Numbers: Facebook•   2011: 600 million•   48% of 18-34 year olds•   35+ year olds          over 30%•   71.2% of the...
Facebook average user figures & facts: 130 friends 8 friend requests Averages 15 hours and 33 minutes         40 times ...
Your profileis thestarting pointfor Facebook.Think of it asyour frontdoor.
Be Selective.
Creating Your Fan Page
Creating Your Fan Page
Facebook Fan Page
Facebook Fan Page“Suggest to Friends” is a way to leverage contact or friends from youpersonal Facebook profile and invite...
FacebookPersonal/Profile Page       Fan/Business Page• Represent real people     • Visible to everyone on• Limit of 5,000 ...
1.   Profile image2.   Other Photos3.   Post4.   Wall/Feed5.   Tabs6.   Fans/Like7.   Admin Tools
Top Common Mistakes Business Make• Create a Profile or personal page for their  business instead of a fan/business page• U...
Why Your FIRST 25 Fans are VITAL!By the way, just as soon as you have your first 25 fans, be sure to register your own uni...
About Fan pages      • are tied to your personal        profile as the admin of your        Facebook page; however,       ...
About Fan pages…• Pages are public—anyone can find  and view your page.• All content posted on your page  gets indexed on ...
What can you do on a     : events, videos, photos, specials, promos             your fans to        you        testimonial...
• Lots of Social Networks• Work Smarter, Not Harder• Build Strategically
Three Action Steps
Facebook Fan 101
Facebook Fan 101
Facebook Fan 101
Facebook Fan 101
Facebook Fan 101
Facebook Fan 101
Facebook Fan 101
Facebook Fan 101
Facebook Fan 101
Facebook Fan 101
Facebook Fan 101
Facebook Fan 101
Facebook Fan 101
Facebook Fan 101
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Facebook Fan 101

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Created for the INA 2011 Conference as an overview of Facebook Fan Pages

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Facebook Fan 101

  1. 1. Virtual Options Coaching & TrainingSocial Media Digital Marketing Technology Training
  2. 2. Hi, I’m Dawn. I like:About MeSocial Media SpeakerDigital Marketing CoachTechnology Trainer
  3. 3. Social media is theuse of technologycombined withsocial interactionto create orco-create value.
  4. 4. It’s a conversation.
  5. 5. Fans FriendsFollowersSOCIAL MEDIAPROFILES
  6. 6. By the Numbers: Facebook• 2011: 600 million• 48% of 18-34 year olds• 35+ year olds over 30%• 71.2% of the US• 48%
  7. 7. Facebook average user figures & facts: 130 friends 8 friend requests Averages 15 hours and 33 minutes 40 times per month 23 minutes 80 community pages 90 pieces of content
  8. 8. Your profileis thestarting pointfor Facebook.Think of it asyour frontdoor.
  9. 9. Be Selective.
  10. 10. Creating Your Fan Page
  11. 11. Creating Your Fan Page
  12. 12. Facebook Fan Page
  13. 13. Facebook Fan Page“Suggest to Friends” is a way to leverage contact or friends from youpersonal Facebook profile and invite them to join your Fan Page by“Liking” your page.
  14. 14. FacebookPersonal/Profile Page Fan/Business Page• Represent real people • Visible to everyone on• Limit of 5,000 friends the Internet by default• Personal use • Represent• You control who is entities: Only the confirmed or ignored as official representatives a friend of a public figure,• Facebook can shut business or down your profile if in organization violation • Unlimited Fans
  15. 15. 1. Profile image2. Other Photos3. Post4. Wall/Feed5. Tabs6. Fans/Like7. Admin Tools
  16. 16. Top Common Mistakes Business Make• Create a Profile or personal page for their business instead of a fan/business page• Using a business logo as a profile picture• Looking at Facebook as a “selling” tool vs. a relationship building tool• Getting a fan/business page without a clear goal in mind• Not maintaining a consistent “posting”schedule
  17. 17. Why Your FIRST 25 Fans are VITAL!By the way, just as soon as you have your first 25 fans, be sure to register your own unique username (sometimes called a “vanity URL”) for your Facebook page at http://facebook.com/username
  18. 18. About Fan pages • are tied to your personal profile as the admin of your Facebook page; however, you and Facebook know the connection exists. • an unlimited number of Facebook pages.
  19. 19. About Fan pages…• Pages are public—anyone can find and view your page.• All content posted on your page gets indexed on .• Target your posts by location and language.
  20. 20. What can you do on a : events, videos, photos, specials, promos your fans to you testimonials & answer questions customer service spread the word about your businessstories
  21. 21. • Lots of Social Networks• Work Smarter, Not Harder• Build Strategically
  22. 22. Three Action Steps

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