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Facebook Fan 101

Facebook Fan 101



Created for the INA 2011 Conference as an overview of Facebook Fan Pages

Created for the INA 2011 Conference as an overview of Facebook Fan Pages



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    Facebook Fan 101 Facebook Fan 101 Presentation Transcript

    • Virtual Options Coaching & TrainingSocial Media Digital Marketing Technology Training
    • Hi, I’m Dawn. I like:About MeSocial Media SpeakerDigital Marketing CoachTechnology Trainer
    • Social media is theuse of technologycombined withsocial interactionto create orco-create value.
    • It’s a conversation.
    • Fans FriendsFollowersSOCIAL MEDIAPROFILES
    • By the Numbers: Facebook• 2011: 600 million• 48% of 18-34 year olds• 35+ year olds over 30%• 71.2% of the US• 48%
    • Facebook average user figures & facts: 130 friends 8 friend requests Averages 15 hours and 33 minutes 40 times per month 23 minutes 80 community pages 90 pieces of content
    • Your profileis thestarting pointfor Facebook.Think of it asyour frontdoor.
    • Be Selective.
    • Creating Your Fan Page
    • Creating Your Fan Page
    • Facebook Fan Page
    • Facebook Fan Page“Suggest to Friends” is a way to leverage contact or friends from youpersonal Facebook profile and invite them to join your Fan Page by“Liking” your page.
    • FacebookPersonal/Profile Page Fan/Business Page• Represent real people • Visible to everyone on• Limit of 5,000 friends the Internet by default• Personal use • Represent• You control who is entities: Only the confirmed or ignored as official representatives a friend of a public figure,• Facebook can shut business or down your profile if in organization violation • Unlimited Fans
    • 1. Profile image2. Other Photos3. Post4. Wall/Feed5. Tabs6. Fans/Like7. Admin Tools
    • Top Common Mistakes Business Make• Create a Profile or personal page for their business instead of a fan/business page• Using a business logo as a profile picture• Looking at Facebook as a “selling” tool vs. a relationship building tool• Getting a fan/business page without a clear goal in mind• Not maintaining a consistent “posting”schedule
    • Why Your FIRST 25 Fans are VITAL!By the way, just as soon as you have your first 25 fans, be sure to register your own unique username (sometimes called a “vanity URL”) for your Facebook page at http://facebook.com/username
    • About Fan pages • are tied to your personal profile as the admin of your Facebook page; however, you and Facebook know the connection exists. • an unlimited number of Facebook pages.
    • About Fan pages…• Pages are public—anyone can find and view your page.• All content posted on your page gets indexed on .• Target your posts by location and language.
    • What can you do on a : events, videos, photos, specials, promos your fans to you testimonials & answer questions customer service spread the word about your businessstories
    • • Lots of Social Networks• Work Smarter, Not Harder• Build Strategically
    • Three Action Steps