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Facebook Fan 101
 

Facebook Fan 101

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Created for the INA 2011 Conference as an overview of Facebook Fan Pages

Created for the INA 2011 Conference as an overview of Facebook Fan Pages

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    Facebook Fan 101 Facebook Fan 101 Presentation Transcript

    • Virtual Options Coaching & TrainingSocial Media Digital Marketing Technology Training
    • Hi, I’m Dawn. I like:About MeSocial Media SpeakerDigital Marketing CoachTechnology Trainer
    • Social media is theuse of technologycombined withsocial interactionto create orco-create value.
    • It’s a conversation.
    • Fans FriendsFollowersSOCIAL MEDIAPROFILES
    • By the Numbers: Facebook• 2011: 600 million• 48% of 18-34 year olds• 35+ year olds over 30%• 71.2% of the US• 48%
    • Facebook average user figures & facts: 130 friends 8 friend requests Averages 15 hours and 33 minutes 40 times per month 23 minutes 80 community pages 90 pieces of content
    • Your profileis thestarting pointfor Facebook.Think of it asyour frontdoor.
    • Be Selective.
    • Creating Your Fan Page
    • Creating Your Fan Page
    • Facebook Fan Page
    • Facebook Fan Page“Suggest to Friends” is a way to leverage contact or friends from youpersonal Facebook profile and invite them to join your Fan Page by“Liking” your page.
    • FacebookPersonal/Profile Page Fan/Business Page• Represent real people • Visible to everyone on• Limit of 5,000 friends the Internet by default• Personal use • Represent• You control who is entities: Only the confirmed or ignored as official representatives a friend of a public figure,• Facebook can shut business or down your profile if in organization violation • Unlimited Fans
    • 1. Profile image2. Other Photos3. Post4. Wall/Feed5. Tabs6. Fans/Like7. Admin Tools
    • Top Common Mistakes Business Make• Create a Profile or personal page for their business instead of a fan/business page• Using a business logo as a profile picture• Looking at Facebook as a “selling” tool vs. a relationship building tool• Getting a fan/business page without a clear goal in mind• Not maintaining a consistent “posting”schedule
    • Why Your FIRST 25 Fans are VITAL!By the way, just as soon as you have your first 25 fans, be sure to register your own unique username (sometimes called a “vanity URL”) for your Facebook page at http://facebook.com/username
    • About Fan pages • are tied to your personal profile as the admin of your Facebook page; however, you and Facebook know the connection exists. • an unlimited number of Facebook pages.
    • About Fan pages…• Pages are public—anyone can find and view your page.• All content posted on your page gets indexed on .• Target your posts by location and language.
    • What can you do on a : events, videos, photos, specials, promos your fans to you testimonials & answer questions customer service spread the word about your businessstories
    • • Lots of Social Networks• Work Smarter, Not Harder• Build Strategically
    • Three Action Steps