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Virtual Options Coaching & Training<br />Social Media    Managed Services    Technology Training<br />Welcome to Explode 2...
Top 12Social Tools<br />for Business <br />
Social media is the use of technology combined with social interaction to create or co-create value.<br />
Social Media: It’s a conversation.<br />
Social Networks: A tool.<br />
Business Think<br /><ul><li>Social
Mobile
Global
Photo</li></li></ul><li>Business Think<br />In a Nutshell<br />
Social Media MarketingChecklist<br /><ul><li>Feature Biography
Mini Biography
Headshot
Company Logo
Resume
Tagline/Motto/Mission Statement
Keywords, Tags, Specialties</li></ul>Let’s Get Started.. <br /> What You Need.. <br />
Social Media Profiles<br />Fans Friends Followers<br />
Facebook<br />Personal/Profile Page<br />Represent real people<br />Limited to 5,000 friends<br />Personal use<br />You co...
What can you do on a Fan Page?<br />Post business information: events, videos, photos, specials, promos <br />Encourage yo...
Customized Facebook Page<br />
What you need to know about Fan pages<br />You need to have an account on Facebook in order to create a Facebook page.<br ...
What you need to know about Fan pages<br />You can have an unlimited number of fans (Facebook users who “Like” your page)....
What you need to know about Fan pages<br />You can add applications to your page, including your own custom content—video,...
Facebook Fan Page Wall<br />
New Facebook Fan Page Wall<br />
Fishing Where the Fish Are<br />
The Average Facebook User Views<br />
Where to go to set up your fan page!<br />Your Fan Page or Business Page<br /> can be set up here.<br />http://www.faceboo...
Why Your FIRST 25 Fans are VITAL!<br />By the way, just as soon as you have your first 25 fans, be sure to register your o...
Social Media Profile: LINKEDIN<br />Fans Friends Followers NETWORK<br />
Good Reasons to Use<br />
What to do on LinkedIn<br />Through your network you can:Manage the information that’s publicly available about you as pro...
LinkedIn Company Profile<br />
Social Media toolS<br />
Shared Pictures =<br />Shared Knowledge =<br />Shared Everything =<br />Shared Videos =<br />Shared News =<br />Shared Boo...
Microblog: Twitter<br />
Microblog: Twitter<br />
Presentations: Slideshare<br />
Social Media Mgmt: Postling ($)<br />
Social Media Mgmt: Hootsuite<br />
Sharing on Steroids: Amplify<br />
Social Bookmarking: Delicious<br />
Virtual Project Mgmt: OfficeZilla<br />
SMS Business Card: Contxts<br />
Litmus Test: Starting<br />Measuring Brand Visibility Metrics: http://www.howsociable.com/<br />Social Media Monitoring:  ...
GEOLOCATABLE SOCIAL MEDIA<br />
Check-in: Facebook Places<br />Facebook Places Users: 30 million – 150 million check-in regularly/200 million mobile Faceb...
Check-in : Gowalla<br />Registered Users: 600,000Sharablitity: Twitter, Facebook, Foursquare and Tumblr.Visibility: Check-...
Check-in : FourSquare<br />Registered Users: <br />5 millionSharability:<br />Integrates with Facebook and Twitter.Visibil...
Check-in : Yelp<br />Registered Users: <br />36 million with 1/3 of all searches happening via mobile.Sharability: Integra...
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Explosion 2011 Social Media Workshop 101

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Quick presentation given to small business owners looking for online resources to include some Social Media and Social network support.

Published in: Education, Technology, Business
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  • At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It&apos;s a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal and business.
  • Social Media..It’s about starting a conversation - -
  • Social Media..It’s about starting a conversation - -
  • Social Media..It’s about starting a conversation - -
  • Social Media..It’s about starting a conversation - -
  • For the business professional, there are some pretty good reasons to make LinkedIn a part of youroverall social media outreach:1) Find clients, help, and deals. For some industries, LinkedIn is a great place to locateprospects and network partners. Many individuals openly promote relationships and dealsthat they are in the market for.2) Build up buzz. Once you’ve established a following within LinkedIn you can begin topromote specific happenings around your organization.3) Hire professionals. Often people think of social networks only in terms of makingmarketing connections. LinkedIn has become a great place to network and find greatassociates, partners, and vendors.4) Get feedback and research. One of the most effective ways to tap your newly built socialnetworks is to use them as a resource for research and feedback. Simply putting questionsout to your group is a great way to get a feel for areas where you want input.
  • Through your network you can: Manage the information that’s publicly available about you as professional Find and be introduced to potential clients, service providers, and subject experts who come recommendedCreate and collaborate on projects, gather data, share files and solve problems Be found for business opportunities and find potential partners Gain new insights from discussions with likeminded professionals in private group settings Discover inside connections that can help you land jobs and close deals
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  • Transcript of "Explosion 2011 Social Media Workshop 101"

    1. 1. Virtual Options Coaching & Training<br />Social Media Managed Services Technology Training<br />Welcome to Explode 2011<br />
    2. 2. Top 12Social Tools<br />for Business <br />
    3. 3. Social media is the use of technology combined with social interaction to create or co-create value.<br />
    4. 4. Social Media: It’s a conversation.<br />
    5. 5. Social Networks: A tool.<br />
    6. 6.
    7. 7. Business Think<br /><ul><li>Social
    8. 8. Mobile
    9. 9. Global
    10. 10. Photo</li></li></ul><li>Business Think<br />In a Nutshell<br />
    11. 11.
    12. 12. Social Media MarketingChecklist<br /><ul><li>Feature Biography
    13. 13. Mini Biography
    14. 14. Headshot
    15. 15. Company Logo
    16. 16. Resume
    17. 17. Tagline/Motto/Mission Statement
    18. 18. Keywords, Tags, Specialties</li></ul>Let’s Get Started.. <br /> What You Need.. <br />
    19. 19. Social Media Profiles<br />Fans Friends Followers<br />
    20. 20. Facebook<br />Personal/Profile Page<br />Represent real people<br />Limited to 5,000 friends<br />Personal use<br />You control who is confirmed or ignored as a friend<br />Facebook can shut down your profile if in violation<br />Fan/Business Page<br />Visible to everyone on the Internet by default<br />Represent entities:  Only the official representatives of a public figure, business or organization <br />Unlimited Fans<br />
    21. 21. What can you do on a Fan Page?<br />Post business information: events, videos, photos, specials, promos <br />Encourage your fans to ‘like’ you<br />Post testimonials <br />Help spread the word about your business stories<br />Inform Educate Entertain<br />
    22. 22. Customized Facebook Page<br />
    23. 23. What you need to know about Fan pages<br />You need to have an account on Facebook in order to create a Facebook page.<br />Your Facebook page will be tied to your personal profile as the admin of your Facebook page; however, only you and Facebook know the connection exists.<br />You can have an unlimited number of Facebook pages.<br />
    24. 24. What you need to know about Fan pages<br />You can have an unlimited number of fans (Facebook users who “Like” your page).<br />Facebook Pages are public—anyone can find and view your page whether they are logged into Facebook or not.<br />All content posted on your Facebook page gets indexed on Google.<br />You can target your posts by country and language.<br />
    25. 25. What you need to know about Fan pages<br />You can add applications to your page, including your own custom content—video, rich text, graphics, opt-in box and more.<br />You can add additional admins (highly recommended).<br />All admins have equal rights to administer your page, including adding and removing other admins (choose with care!).<br />
    26. 26. Facebook Fan Page Wall<br />
    27. 27. New Facebook Fan Page Wall<br />
    28. 28. Fishing Where the Fish Are<br />
    29. 29. The Average Facebook User Views<br />
    30. 30. Where to go to set up your fan page!<br />Your Fan Page or Business Page<br /> can be set up here.<br />http://www.facebook.com/pages<br />
    31. 31. Why Your FIRST 25 Fans are VITAL!<br />By the way, just as soon as you have your first 25 fans, be sure to register your own unique username (sometimes called a “vanity URL”) for your Facebook page at http://facebook.com/username<br />
    32. 32.
    33. 33. Social Media Profile: LINKEDIN<br />Fans Friends Followers NETWORK<br />
    34. 34. Good Reasons to Use<br />
    35. 35. What to do on LinkedIn<br />Through your network you can:Manage the information that’s publicly available about you as professional <br />Find and be introduced to potential clients, service providers, and subject experts who come recommended<br />Create and collaborate on projects, gather data, share files and solve problems<br />Be found for business opportunities and find potential partners <br />Gain new insights from discussions with likeminded professionals in private group settings <br />Discover inside connections that can help you land jobs and close deals <br />
    36. 36. LinkedIn Company Profile<br />
    37. 37. Social Media toolS<br />
    38. 38. Shared Pictures =<br />Shared Knowledge =<br />Shared Everything =<br />Shared Videos =<br />Shared News =<br />Shared Bookmarks =<br />
    39. 39. Microblog: Twitter<br />
    40. 40. Microblog: Twitter<br />
    41. 41. Presentations: Slideshare<br />
    42. 42. Social Media Mgmt: Postling ($)<br />
    43. 43. Social Media Mgmt: Hootsuite<br />
    44. 44. Sharing on Steroids: Amplify<br />
    45. 45. Social Bookmarking: Delicious<br />
    46. 46. Virtual Project Mgmt: OfficeZilla<br />
    47. 47. SMS Business Card: Contxts<br />
    48. 48. Litmus Test: Starting<br />Measuring Brand Visibility Metrics: http://www.howsociable.com/<br />Social Media Monitoring: http://www.trackur.com/<br />Social Mention:http://www.socialmention.com<br />Real-time Social Media: http://www.sensidea.com/socialseek/<br />Benchmark Your Influence:<br />http://klout.com/<br />
    49. 49. GEOLOCATABLE SOCIAL MEDIA<br />
    50. 50. Check-in: Facebook Places<br />Facebook Places Users: 30 million – 150 million check-in regularly/200 million mobile Facebook usersShareability: Does not easily share with other apps.Visibility: Check-ins and claimed Places Deals are displayed in News Feed. <br />
    51. 51. Check-in : Gowalla<br />Registered Users: 600,000Sharablitity: Twitter, Facebook, Foursquare and Tumblr.Visibility: Check-ins and earned badges can be shared on Facebook and Twitter.Ease of use: Easy (Once business is claimed, custom check-in message is updated immediately). <br />
    52. 52. Check-in : FourSquare<br />Registered Users: <br />5 millionSharability:<br />Integrates with Facebook and Twitter.Visibility: Check-in displays in Facebook feed, but not specific deals.Ease of use: Easy.<br />
    53. 53. Check-in : Yelp<br />Registered Users: <br />36 million with 1/3 of all searches happening via mobile.Sharability: Integrates with Twitter and Facebook.Visibility: Updates show in Facebook news-feed along with the photo and address of the business. Ease of Use: Easy.<br />
    54. 54.
    55. 55.
    56. 56. Working with part of the Social sphere<br />
    57. 57.
    58. 58. Questions?Ask on our Fan Page!<br />www.Facebook.com/virtualoptions<br />
    59. 59. Visit Us! Fan Us! Connect to Us!<br /> Let’s Make Contacttext “DAWNJENSEN” to 50500<br />www.VirtualOptions.net<br />dawn@virtualoptions.net<br />Virtual Options Coaching & Training<br />Social Media Technology Training<br />
    60. 60. Questions?Simply put, we can help.Get you set upGet you startedand manage your Social Media If that sounds like something you may be interested in, see us after!<br />
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