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Explode 2011: Top 12 Social Business Tools

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  • At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal and business.
  • Social Media..It’s about starting a conversation - -
  • Social Media..It’s about starting a conversation - -
  • Social Media..It’s about starting a conversation - -
  • Social Media..It’s about starting a conversation - -
  • For the business professional, there are some pretty good reasons to make LinkedIn a part of youroverall social media outreach:1) Find clients, help, and deals. For some industries, LinkedIn is a great place to locateprospects and network partners. Many individuals openly promote relationships and dealsthat they are in the market for.2) Build up buzz. Once you’ve established a following within LinkedIn you can begin topromote specific happenings around your organization.3) Hire professionals. Often people think of social networks only in terms of makingmarketing connections. LinkedIn has become a great place to network and find greatassociates, partners, and vendors.4) Get feedback and research. One of the most effective ways to tap your newly built socialnetworks is to use them as a resource for research and feedback. Simply putting questionsout to your group is a great way to get a feel for areas where you want input.
  • Through your network you can: Manage the information that’s publicly available about you as professional Find and be introduced to potential clients, service providers, and subject experts who come recommendedCreate and collaborate on projects, gather data, share files and solve problems Be found for business opportunities and find potential partners Gain new insights from discussions with likeminded professionals in private group settings Discover inside connections that can help you land jobs and close deals
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  • Welcome
  • Welcome
  • Transcript

    • 1. Virtual Options Coaching & Training
      Social Media Managed Services Technology Training
      Welcome to Explode 2011
    • 2. Top 12Social Tools
      for Business
    • 3. Social media is the use of technology combined with social interaction to create or co-create value.
    • 4. Social Media: It’s a conversation.
    • 5. Social Networks: A tool.
    • 6.
    • 7. Business Think
    • Business Think
      In a Nutshell
    • 11.
    • 12. Social Media MarketingChecklist
      Let’s Get Started..
      What You Need..
    • 19. Social Media Profiles
      Fans Friends Followers
    • 20. Facebook
      Personal/Profile Page
      Represent real people
      Limited to 5,000 friends
      Personal use
      You control who is confirmed or ignored as a friend
      Facebook can shut down your profile if in violation
      Fan/Business Page
      Visible to everyone on the Internet by default
      Represent entities:  Only the official representatives of a public figure, business or organization 
      Unlimited Fans
    • 21. What can you do on a Fan Page?
      Post business information: events, videos, photos, specials, promos
      Encourage your fans to ‘like’ you
      Post testimonials
      Help spread the word about your business stories
      Inform Educate Entertain
    • 22. Customized Facebook Page
    • 23. What you need to know about Fan pages
      You need to have an account on Facebook in order to create a Facebook page.
      Your Facebook page will be tied to your personal profile as the admin of your Facebook page; however, only you and Facebook know the connection exists.
      You can have an unlimited number of Facebook pages.
    • 24. What you need to know about Fan pages
      You can have an unlimited number of fans (Facebook users who “Like” your page).
      Facebook Pages are public—anyone can find and view your page whether they are logged into Facebook or not.
      All content posted on your Facebook page gets indexed on Google.
      You can target your posts by country and language.
    • 25. What you need to know about Fan pages
      You can add applications to your page, including your own custom content—video, rich text, graphics, opt-in box and more.
      You can add additional admins (highly recommended).
      All admins have equal rights to administer your page, including adding and removing other admins (choose with care!).
    • 26. Facebook Fan Page Wall
    • 27. New Facebook Fan Page Wall
    • 28. Fishing Where the Fish Are
    • 29. The Average Facebook User Views
    • 30. Where to go to set up your fan page!
      Your Fan Page or Business Page
      can be set up here.
      http://www.facebook.com/pages
    • 31. Why Your FIRST 25 Fans are VITAL!
      By the way, just as soon as you have your first 25 fans, be sure to register your own unique username (sometimes called a “vanity URL”) for your Facebook page at http://facebook.com/username
    • 32.
    • 33. Social Media Profile: LINKEDIN
      Fans Friends Followers NETWORK
    • 34. Good Reasons to Use
    • 35. What to do on LinkedIn
      Through your network you can:Manage the information that’s publicly available about you as professional
      Find and be introduced to potential clients, service providers, and subject experts who come recommended
      Create and collaborate on projects, gather data, share files and solve problems
      Be found for business opportunities and find potential partners
      Gain new insights from discussions with likeminded professionals in private group settings
      Discover inside connections that can help you land jobs and close deals
    • 36. LinkedIn Company Profile
    • 37. Social Media toolS
    • 38. Shared Pictures =
      Shared Knowledge =
      Shared Everything =
      Shared Videos =
      Shared News =
      Shared Bookmarks =
    • 39. Microblog: Twitter
    • 40. Microblog: Twitter
    • 41. Presentations: Slideshare
    • 42. Social Media Mgmt: Postling ($)
    • 43. Social Media Mgmt: Hootsuite
    • 44. Sharing on Steroids: Amplify
    • 45. Social Bookmarking: Delicious
    • 46. Virtual Project Mgmt: OfficeZilla
    • 47. SMS Business Card: Contxts
    • 48. Litmus Test: Starting
      Measuring Brand Visibility Metrics: http://www.howsociable.com/
      Social Media Monitoring: http://www.trackur.com/
      Social Mention:http://www.socialmention.com
      Real-time Social Media: http://www.sensidea.com/socialseek/
      Benchmark Your Influence:
      http://klout.com/
    • 49. GEOLOCATABLE SOCIAL MEDIA
    • 50. Check-in: Facebook Places
      Facebook Places Users: 30 million – 150 million check-in regularly/200 million mobile Facebook usersShareability: Does not easily share with other apps.Visibility: Check-ins and claimed Places Deals are displayed in News Feed.
    • 51. Check-in : Gowalla
      Registered Users: 600,000Sharablitity: Twitter, Facebook, Foursquare and Tumblr.Visibility: Check-ins and earned badges can be shared on Facebook and Twitter.Ease of use: Easy (Once business is claimed, custom check-in message is updated immediately).
    • 52. Check-in : FourSquare
      Registered Users: 
      5 millionSharability:
      Integrates with Facebook and Twitter.Visibility: Check-in displays in Facebook feed, but not specific deals.Ease of use: Easy.
    • 53. Check-in : Yelp
      Registered Users: 
      36 million with 1/3 of all searches happening via mobile.Sharability: Integrates with Twitter and Facebook.Visibility: Updates show in Facebook news-feed along with the photo and address of the business. Ease of Use: Easy.
    • 54.
    • 55.
    • 56. Working with part of the Social sphere
    • 57.
    • 58. Questions?Ask on our Fan Page!
      www.Facebook.com/virtualoptions
    • 59. Visit Us! Fan Us! Connect to Us!
      Let’s Make Contacttext “DAWNJENSEN” to 50500
      www.VirtualOptions.net
      dawn@virtualoptions.net
      Virtual Options Coaching & Training
      Social Media Technology Training
    • 60. Questions?Simply put, we can help.Get you set upGet you startedand manage your Social Media If that sounds like something you may be interested in, see us after!

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