No longer a "lofty" dream: Knots & Weaves reopens in its new home

645 views
577 views

Published on

Q+A: Knots & Weaves Decorative Rug owners, Kerry & Jim Greim

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
645
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

No longer a "lofty" dream: Knots & Weaves reopens in its new home

  1. 1. No  longer  a  “lofty”  dream:  Knots  &  Weaves  re-­‐opens  in  its  new  home     Two  Decembers  ago,  Malvern   residents  and  business  owners   Kerry  and  Jim  Greim  had  their   lives  turned  upside  down  when  a   massive  fire  destroyed  their   decorative  rug  business,  Knots  &   Weaves.  Those  superstitious   might  deem  “12”  an  unlucky   number  for  this  hardworking   couple,  but  not  so.  2012  has  been   very  good  to  the  Greims,   delivering  them  an  opportunity  to   reopen  at  the  location  formerly   occupied  by  Nesting  Feathers.   Beloved  by  many  for  its  eclectic   home  furnishings  and  accessories,   Nesting  Feathers  was  both  a   destination  and  a  vibrant  King   Street,  Malvern  business—two   goals  the  Greims  hope  to  achieve.   With  the  addition  of  The  Loft,  a   vendor  co-­‐op  concept  that   harkens  back  to  its  predecessor’s  history,  the  Greims  are  poised  not  only  to  rebuild  their  business,  but  also  to  play  a  leading  role  in  revitalizing  the  community.  Though  admittedly,  the  timing  isn’t  great  with  the  devastation  caused  by  hurricane  Sandy  all  too  fresh,  if  anyone  is  perfectly  suited  to  help  others  regain  their  hope  and  vision  after  an  unforeseen  disaster,  it  is  hands-­‐down,  Kerry  and  Jim.  In  advance  of  this  weekend’s  re-­‐opening  event  (Nov.  3-­‐4),  we  thought  this  Q+A  would  be  well  worth  your  reading  time.  For  more  details  about  the  event,  visit  K&W  on  Facebook.        How  did  the  concept  for  The  Loft  come  about?    When  we  acquired  the  new  building  it  was  double  the  size  of  our  original  rug  store.  We  didnt  want  rugs  on  the  2nd  floor  because  logistically  that  
  2. 2. can  be  difficult.  We  also  knew  that  we  wanted  to  compliment  the  rugs  with  products  that  our  customer  base  would  enjoy,  so  what  better  than  home  decor  and  fashion  accessories.  Weve  actually  added  gift  items,  candles  and  holiday  decor  to  the  mix.    What  type  of  criteria  did  you  have  in  mind  when  choosing  “housemates”  to  take  up  residence  in  The  Loft?    The  potential  business  ideally  would  already  have  been  established,  have  a  following,  interesting  product,  creative  individuals,  and  be  involved  in  social  media.    How  do  you  envision  the  new  venue  enhancing  both  business  and  consumer  “life”  along  King  Street?    There  is  truly  something  for  everyone  at  every  price  point.  The  overall  feel  of  the  store  appeals  to  all  of  your  senses.  Candles  are  burning,  music  is  playing  and  the  products  are  visually  stimulating…  Soon  food  will  be  cooking.    Since  first  and  foremost,  you  are  a  purveyor  of  rugs,  what  are  some  of  the  details  you  want  customers  to  know  about  your  inventory?    We  hand  select  every  item  in  the  store.  The  rugs  are  hand-­‐woven,  the  furniture  is  hand-­‐painted,  &  some  of  the  jewelry  is  handmade,  so  many  of  these  items  will  not  be  found  anywhere  else.    There’s  been  talk  of  adding  a  café.  Can  you  expound  on  that?    The  cafe  is  on  the  back  burner  (pun  intended)  for  a  short  time.  We  wanted  to  have  it  open  for  fall  2012,  but  when  the  guidelines  for  the  equipment  showed  that  we  couldnt  use  our  existing  appliances  and  we  had  to  buy  all  new  ones,  we  had  to  put  a  hold  on  the  project.  We  purchased  and  did  a  major  renovation  to  the  building,  so  the  expense  of  setting  up  the  cafe  is  something  we  cannot  tackle  until  after  the  New  Year.    What  are  the  most  unique  features  of  the  new  store  in  terms  of  collaboration,  inventory  and  quality?    As  mentioned  above,  with  the  handmade  quality  of  so  many  of  the  products,  youre  guaranteed  to  find  great  pieces  that  you  wont  see  anywhere  else.  Signed  works  by  local  artists  are  offered  at  great  prices.  We  
  3. 3. pride  ourselves  in  that  we  are  truly  a  mom-­‐and-­‐pop  shop  and  price  our  items  so  well  that  we  know  and  feel  confident  that  we  are  treating  our  clients  fairly  with  our  main  goal  always  being  that  they  have  a  great  experience.    How  has  the  economy  impacted  how  people  decorate  their  homes?  Are  they  spending  more  to  make  things  more  luxurious  and  going  out  less,  or  the  opposite?  Do  you  feel  the  price  points  of  your  Loft  vendors  will  help  customers  make  desired  changes  and  add  a  greater  sense  of  intrigue  and  comfort  to  their  homes?    The  economy  has  definitely  impacted  our  business,  which  is  why  we  needed  to  do  more  than  just  rugs.  We  didnt  want  people  to  feel  they  couldnt  come  in  if  they  werent  in  the  market  for  a  rug.  We  want  everyone  to  feel  welcome  and  at  home  at  K&W.  We  have  found  that  our  prices  and  the  prices  of  our  tenants  our  so  amazingly  fair  and  reasonable  that  people  are  finding  it  hard  to  pass  up  on  some  of  the  deals.  Everyone  wants  a  deal  these  days  and  we  recognize  that,  so  we  are  very  aggressive  about  keeping  our  pricing  in  line.    Are  the  vendors  long-­‐term,  or  will  you  be  rotating?    Both:  When  it  works  well  for  each  vendor,  and  also  for  us,  then  everyone  is  happy,  and  they  stay  on  or  even  expand.  Sometimes  situations  change;  we  encourage  businesses  to  talk  with  us  about  joining  The  Loft  in  the  future.      Why  did  you  choose  these  particular  vendors?    Some  were  recommended  through  mutual  friends  or  business  associates  who  knew  what  we  were  doing  and  thought  they  would  be  a  good  fit.  We  met  one  vendor  at  an  auction.  We  found  two  jewelry  designers  at  the  West  Chester  Restaurant  Festival.  One  vendor  walked  in  the  door  one  day…  As  long  as  their  product  is  something  that  consumers  will  find  interesting  and  it  goes  along  with  our  concept,  we’re  willing  to  give  it  a  go.      What  has  been  the  biggest  challenge  of  relocating  after  the  fire?  The  biggest  challenge  to  overcome  was  letting  people  know  that  we  were  still  in  business.  Being  in  a  temporary  space  for  the  year  after  the  fire  put  us  in  a  compromising  position,  as  we  were  hesitant  to  put  money  into  advertising.  We  couldnt  justify  a  big  advertising  campaign  for  a  space  and  
  4. 4. address  that  we  knew  we  were  moving  out  of.  We  have  to  make  up  for  lost  time  in  spreading  the  word  that  we  are  back  and  bigger  and  better  than  before.    What  are  your  hopes  for  King  Street  in  terms  of  becoming  a  destination  “Main  Street”  for  those  outside  the  Main  Line?    We  are  very  excited  about  the  expansion  project  across  the  street  and  hope  to  see  lots  of  people  walking  around  town.  With  the  addition  of  restaurants  and  Kimberton  Whole  Foods,  many  more  people  are  bound  to  venture  into  Malvern.    How  successful  are  you  at  juggling  parenthood  with  a  full-­‐time  business—and  as  a  couple?  Is  there  any  downtime?    The  juggle  is  tremendously  difficult  and  stressful.  Luckily  our  children  are  getting  bigger,  although  Id  like  to  keep  them  little  forever.  They  are  much  more  independent  and  willing  to  pitch  in  and  help.  We  hit  the  ground  running  every  morning  and  often  have  evening  business  commitments  combined  with  sports  and  both  our  volunteer  work  with  the  school,  so  there  is  never  any  down  time.  Our  hope  is  that  once  we  get  things  in  place  and  have  our  staff  up  and  running,  we  can  take  time  for  ourselves.  We  cancelled  our  vacations  this  summer  in  order  to  get  the  construction  complete  and  the  store  open  before  the  end  of  the  summer.  We  desperately  need  family  time.  This  arrangement  is  not  one  we  would  recommend  to  enhance  a  marriage.  We  work  extremely  hard  everyday  at  keeping  the  peace  and  maintaining  our  sanity  as  a  couple  and  business  partners.    What  are  the  top  two  reasons  to  not  miss  your  opening  event?    Dont  miss  this  event  because  there  is  so  much  to  see  at  discounted  prices.  Most  people  who  see  our  new  home  are  so  pleasantly  surprised  to  find  what  we  have  done  to  the  place  and  to  also  find  the  addition  of  The  Loft!  Fun,  food,  balloons  and  tattoos  for  kids  (or  adults),  along  with  raffles  and  giveaways.            

×