Introducing "the word exchange"

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the warden ettinger group (parent entity of The Whole Enchilada PR) launches a dedicated copywriting division, "the word exchange," to assist individuals, businesses and organizations seeking a range of communications support. the word exchange is a valuable resource for anyone aiming to keep pace in a market where content sharing is easier—and more important—than ever.

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Introducing "the word exchange"

  1. 1. What is the word exchange?              When  it  comes  to  getting  your  message  across  succinctly  and  accurately—and  within        your  time  constraints—having  an  experienced  writer  at-­‐the-­‐ready  is  more  than  an  advantage;  its  a  necessity.  Even  companies  with  in-­‐house  writers  or  publicists  may  find  themselves  short-­‐staffed  or  simply  looking  to  infuse  a  new  brand  of  creativity  into  a  ho-­‐hum  website,  brochure  or  company  story.  Or  maybe  you  need  copy  for  an  upcoming  event,  but  your  staff  writer  is  booked.  WE  can  help.      Our  writers  can  give  you  the  creative  boost  you  need  and  fill  in  the  gaps  when  your  go-­‐to  is  unavailable.  And,  if  you  dont  have  enough  hands  on  deck  to  keep  up  with  new  business  needs,  we  can  help  your  company  branch  out  without  the  headache  of  hiring  additional  staff.  We  work  by  project  and  on  a  contractual  basis,  providing  quality  writing  that  is  consistent  with  your  brand,  but  with  a  fresh,  objective  voice.      No  matter  what  type  of  content  you’re  looking  to  generate,  or  to  whom  you’re  sending  your  message,  our  expert  writing  and  copyediting  skills  will  ensure  that  your  communication  is  clear,  concise  and  effective—in  print  and  online.      Whether  its  a  new  employee,  partnership,  product  or  initiative;  upcoming  event,  recent  accolade,  project  or  re-­‐branding  campaign,  weve  got  the  right  words  to  tell  your  companys  story.  And  the  best  news,  is  that  they  come  straight  from  you—by  asking  the  right  questions,  reviewing  your  past  communication  efforts,  and  your  current  goals,  we’ll  swap  out  ineffective,  clunky  jargon  or  corporate-­‐speak  for  words  that  sound  natural,  compelling  and  smart.         Some  of  the  writing  projects  we  take  on  include:     Web  +  Advertising  copy   Promotional  materials  (print)   Press  releases   Brand  conceptualization   Online  Newsroom   Artist,  author  +  other  bios   Histories  (companies,  institutions,  organizations)   Media  kits  (for  press  or  investors)   Custom  newsletters  (print  +  digital)   Speeches  •  Ghost  blogging   Project/fundraising  proposals     Many  business  owners  visualize  their  company’s  marketing  message  in  very  broad,  vague  terms.  We  will  work   with  you  to  get  to  the  specifics  that  make  your  product,  brand,  service,  etc.,  unique  so  that  your  readers  will   know  with  utmost  certainty,  why  they  should  be  paying  attention.  Our  lead  writer  is  a  former  journalist  and   editor  who  views  each  new  writing  project  as  an  exciting  learning  and  creative  experience.  Helping  you   communicate  your  company’s  passion  to  your  customers  brings  out  our  own.  Why  not  work  with  a  writer  who  is   as  excited  about  your  company’s  potential  as  you  are?  So,  what  project  do  you  have  in  mind?   the  word  exchange  is  the  copy/writing  division  of  the  warden  ettinger  group*,  created  to  assist   individuals,  businesses  and  organizations  seeking  a  range  of  communications  support.   *Our new website is under construction visit us here or contact us directly: dawn@wardenettingergroup.com (267) 250-8005 • kim@wardenettingergroup.com (610) 952-5623

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