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7 mistakes to avoid on linkedin

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  • 1. How to become a great Networkerand avoid the 7 Mistakes ofLinkedIn - the world’s biggestonline Business Community.A Free Report from Dawn @TheBizLinks
  • 2. 1.Not taking this amazing platformseriously!Linkedin is the world’s biggest business community ever created. It canprovide a path way to just about anybody in business, any time for free.If you are just starting out in business, an established sales person,a CEO or a business owner you can find key decision makers in yourtarget market.In terms of prospecting what else can give you the means to search withlarge companies, markets, locations, job titles and then provide you witha clear pathway to engagement that removes the gatekeeper.The community has now grown to over 150million members with 45% ofthose major decision makers for their companies. No matter what marketyou are in there are 1000’s of people on there right now that need yourservices.I could go on about the amazing benefits Linkedin can bring but in somany cases it’s a waste of time because too many people just don’tinvest in the time needed to make Linkedin really work.How to avoid this mistake!Don’t just set up a basic profile and dabble – develop a clear strategyCommit to 30mins per day of focussed proactive work.Make Linkedin a core part of your business strategy, in most casesLinkedin can help you achieve your short and long term objectives.
  • 3. 2.Not setting any GoalsCreating a Linkedin profile and having a “presence” without anymeaningful goals will merely create extra work and give little value inreturn.Linkedin is an activity just like everything else and it should be alignedwith your overall business strategy, tactics, goals and targets.At TheBizLinks we encourage our clients to set very specific goals whichsets clear direction and we also like ambitious goals too because we allknow that aiming for the stars means in most cases hitting the moon atthe very least.The goals you set for Linkedin should, in most cases be set aroundgenerating Sales as Linkedin is one of the most effective ways to findand develop new clients and customers. Don’t think that you cannotmake money by being “Social” you just need to do it in the right way.An example of defining your goals, strategy and tactics:Goal: Increase sales by £x (defined amount)Strategy: Target (e.g. Marketing Directors) via advanced searching, usefirst line network for introductions, making connections and arrangingphone conversations / one 2 one meetings.Tactics: Create a strong and value driven profile relevant to your targetmarket.Build a network of contacts with routes to targets.On connection offer a free 30min phone session on (e.g. 3 great tips fordigital marketing) once connection has been made.Repeat process until 5 conversations are made per day.
  • 4. 3. A dull and boring profile!Your Linkedin profile is critical to your success so don’t think listing yourexperience like a CV will cut it as it won’t – CV’s are boring and peopledon’t like to read them. You success depends upon your key influencerstaking an interest in your profile. You MUST have the following:Clear value and (What’s In It For Me) WIIFM quickly and clearlyCrystal clear Evidence that supports your valueSpecific to the people you want to engageThe people you want to engage only really care about themselves andtheir own world, define your value first before your job titles etc.For example stating that you can find talented staff that can sell is moreengaging then saying you’re a Recruitment Manager.Keep it simple and focus on the following 4 keys areas:Profile picture – invest in a professional picture - this is not Facebook!Professional headline (see below)Summary – short punchy and packed with passion!Recommendations – 20-25 quality ones that back up your valuestatementProfessional headlineYour headline gets noticed first and also summarises you when youappear in searches, groups etc even when you are being Google’d!You have 120 characters, use them all and follow this format.[Job Description] ► [who you help / value] ► [Keywords]See mine below for an example – notice I don’t focus on the benefitwhich is making money as no one really wants training.
  • 5. 4. A small network of contactsYour Linkedin network works like this1stLevel (your network) > 2ndLevel (your 1stLevels connections) > 3rdLevel (2ndlevels connections). It is important to build a decent sizedLinkedIn network (500+) for the following reasons:More opportunities and better resultsOn average each Linkedin member has around 250 connections; whenyou connect to them their network is added to your 2ndlevel networkgiving you new people you can reach via one introduction.The larger your network the more effective you can be in thecommunityA large network means you can help more people, get moreintroductions and be viewed with more value within the community-its as simple as that!How to grow your Linkedin networkThe key to growing your Linkedin network is to find and connect withpeople that are in and around your key influencers and target market.Rather than simply mass uploading contacts via webmail accounts orexported CSV files use the following steps to grow you network steadilymaking personal engagements:Always Be Building (ABB) Sounds simple because it is! Every timeyou engage a new people in business via the phone, meetings or eventsconnect with them.Reconnect – Find those you have lost contact with in business over thepast few years. Your drawer of business cards is a great place to start,apart from it being good fun there is already momentum in terms of arelationship.
  • 6. Linkedin groups – Find suitable groups join and then search andconnect with the members, stating your mutual group association as thereason.5. Not engaging your new contactsLinkedin is an amazing platform for finding contacts and makingconnections. Once the initial contact has been made LinkedIn’s job iseffectively done. The rest is down to you to then build the relationshipideally by picking up the phone and making a call to introduce yourself.It is important however NOT to sell - I have lost count of the amount ofpeople who have connected with me, and then fired a generic cut andpasted sales message at me! Playing this numbers game on Linkedinwill not work.The key to making a successful first contact on Linkedin is to be genuineand helpful - ask yourself what could you give to the people you connectwith that would be of genuine value? Free advice is always a goodapproach, another very effective first engagement approach is to be agood networker.Thank you for accepting my invitation to join your network, first of allplease let me know the type of people you are looking for and I will seeif I have any contacts on my network I can help you with.This works particularly well for contacts that need clients themselves,if you repeat this you will soon learn which contacts are more valuableto you and actively seek them on and offline at networking events.The key to being a success is to use Linkedin to help other people getwhat they want, as the saying goes givers gain so don’t play thenumbers game and sell directly to those you connect with.
  • 7. 6. Not Integrating LinkedIn with otherBusiness activitiesThe potential of Linkedin as a tool for finding clients and customersbecomes even more powerful when combined in a strategic way withother business activities.3 examples of using Linkedin to maximise other businessactivitiesTwitter is very effective at finding top people and getting initial dialoguestarted, Linkedin is far more effective at developing a relationship, usedtogether they compliment each other very well.The time invested in attending Business Networking events can be muchmore effective if you can plan beforehand and arrange meetings withkey people. Linkedin gives you a massive amount of information aboutthe business events you want to attend.After attending a Networking event if you have a handful of businesscards you can connect with them on Linkedin. Check them out, find outwho they know and decide on the most suitable people to engagefurther.Linkedin can help you increase sales, build brand awareness,strengthen your key business relationships, increase web traffic,improve customer service, and develop new ideas. The key is to thinkoutside the box and see where and how Linkedin can help, in mostcases it can in a big way so use your imagination and be tenacious.The core features of Linkedin includeAdvanced search – Search the whole community for specific contactsGroups – Thousands of groups specific to types of business andactivityHomepage updates – your community posting their recent activityCompany pages – insight into companies, their employees, activity etcList all of your current and future activity and see where Linkedin canadd real value.
  • 8. 7. Not making use of my help and support!From my experience I know one of my biggest challenges after attendinga Workshop is that people go away and get sucked back into life anddon’t take the actions they need. We have the solution - a short term 3month Coaching Program that ensures you put a strategy in place, takeaction and get the results you set out to achieve. Time is the mostprecious commodity we have so investing in how to use Linkedineffectively would be a fantastic use of your time - knowledge is power!Please give me a call for more details - 07880725564 or drop me a lineand I will contact you for a conversation: dawn@thebizlinks.co.ukDon’t miss out on the Social Media Revolution!