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Stetson Law Logo Standards

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    Stetson Law Logo Standards Stetson Law Logo Standards Presentation Transcript

    • Logo Standards
      • This session will cover:
        • Logo choices
        • How not to use the logo
        • File choices
        • Approval process
      • This session won't cover:
        • The overall Stetson brand
        • Letterhead/business cards
        • How to alter the logo
    • Logo choices
    • Logo choices
      • How NOT to use the logo
        • No color changes
          • Tower lights are always off
        • No stretching/squeezing
        • No rotating/reflecting
        • No special effects
        • No rebuilding
        • No adding words
        • No distracting backgrounds
        • No low-resolution files for print
        • No crowding the logo (minimum .25" safe space)
    • How NOT to use the logo
      • File formats
      • Print
        • .eps, .tif or .jpg
        • High-resolution: 300 dpi (dots per inch)
        • Color, black/white, grayscale, inverse 
      • Web
        •  .jpg, .gif or .png
        • Low-resolution: 72 dpi
        • Color or inverse
      • www.law.stetson.edu/brand
        • What is a sub-brand?
        • What if I want a sub-brand graphic?
      • When does logo use require approval?
        • Sending to off-campus individuals 
          • alumni, prospective students, employers, etc.
        • Non-Stetson use 
          • advertising, co-sponsoring event
        • Students or student organizations
        • Product printed by new vendor
        • Anytime you have to think twice about it
      • Other details
        • New "Stetson Green" is Pantone 363             (limit to accent use)
        • Law accent color is Pantone 527 (purple)
        • Stetson logo font is still Goudy Old Style
        • Primary font is Myriad Pro
        • Sub-brand logo font is Helvetica Neue Light
    • Questions?   Stetson University College of Law Communications Office [email_address] (727) 562-7346
    • Thank you!