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7 Steps to an Effective Social Media
Marketing Strategy
D a v i e s M o o r e / w w w. D a v i e s M o o r e . c o m
Contents
• Introduction to Social Media Marketing
• 7 Steps to an Effective Social Media Marketing Strategy
1. Objective
2...
Social Media Marketing Strategy - Intro

Introduction to Social Media Marketing
What is Social Media Marketing?
Social med...
Social Media Marketing Strategy – Step 1
1. Objective
• What do you want to achieve through your social media
marketing ef...
Social Media Marketing Strategy – Step 2
2. Persona Identification & Definition
• Identify target consumer
• Outline a per...
Social Media Marketing Strategy – Step 3
3. Social Networks
• In what social networks are your customers having
conversati...
Social Media Marketing Strategy – Step 4
4. Content
• What kind of content do your customers want
to consume in their soci...
Social Media Marketing Strategy – Step 5
5. Posts
• Now that you have personas identified, relevant content
and applicable...
Social Media Marketing Strategy – Step 6
6. Management
• Now that you have a plan, do you have the bandwidth to
execute?
•...
Social Media Marketing Strategy – Step 7
7. Measurement
• Is your SMM strategy meeting the objective(s) you set?
• Objecti...
Social Media Marketing Strategy
Why DaviesMoore
With a combined experience of over 35 years in digital
marketing, DaviesMo...
Social Media Marketing Strategy
The DaviesMoore Digital Team
Tanya brings 15 years of digital marketing experience to Davi...
Thank You
www.daviesmoore.com

Contact Us:
DaviesMoore
holla@daviesmoore.com
208-472-2129
805 W. Idaho St.
Suite 300
Boise...
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7 Steps to an Effective Social Media Strategy

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Learn the 7 Steps to an Effective Social Media Strategy in this quick presentation.

Social media marketing is a hybrid of brand, digital marketing, public relations, customer service, promotions and more.

Your customers are online conversing about brands and experiences every day. It’s not only important to have a presence, but to also be engaged.

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Transcript of "7 Steps to an Effective Social Media Strategy"

  1. 1. 7 Steps to an Effective Social Media Marketing Strategy D a v i e s M o o r e / w w w. D a v i e s M o o r e . c o m
  2. 2. Contents • Introduction to Social Media Marketing • 7 Steps to an Effective Social Media Marketing Strategy 1. Objective 2. Persona(s) (Target Audience) 3. Social Networks 4. Content 5. Posts 6. Management 7. Measurement • Why DaviesMoore 27% of Time Spent Online is Social • The Digital Team source
  3. 3. Social Media Marketing Strategy - Intro Introduction to Social Media Marketing What is Social Media Marketing? Social media marketing is a hybrid of brand, digital marketing, public relations, customer service, promotions and more. Why do Social Media Marketing? Your customers are online conversing about brands and experiences every day. It’s not only important to have a presence, but to also be engaged. 93% of Marketers Use Social Media for Business source
  4. 4. Social Media Marketing Strategy – Step 1 1. Objective • What do you want to achieve through your social media marketing efforts? Possible objectives: • Build or refresh the brand • Engage with fans • Attract new customers • Recruit the best talent • Manage reputation Social signals are a growing factor in determining search rankings will help you define your social media objectives that will be a factor in tone, timing and content of posts.
  5. 5. Social Media Marketing Strategy – Step 2 2. Persona Identification & Definition • Identify target consumer • Outline a persona who will become focal point for all marketing tactics and content creation Persona definition will include: • An image of what our target consumer may look like • His/her likes, dislikes • What she’s looking for in a product, experience or solution will help you define your social media persona(s)
  6. 6. Social Media Marketing Strategy – Step 3 3. Social Networks • In what social networks are your customers having conversations? • With the rapid multiplication and growth of social networks, it’s imperative to know where your customers engage. does the research to identify the social networks in which your customers like to participate. Having a Facebook page isn’t enough! Pinterest & Tumblr are the 2 Fastest Growing Social Networks source
  7. 7. Social Media Marketing Strategy – Step 4 4. Content • What kind of content do your customers want to consume in their social networks? • Will your brand publish content or only refer to others’ content? • Will content be promotional in nature? Contests? specializes in outlining for brands a content strategy for social media. Caution: the same customer may want completely different content in one social network versus another.
  8. 8. Social Media Marketing Strategy – Step 5 5. Posts • Now that you have personas identified, relevant content and applicable social network profiles set up, the social media marketing begins! o o o o Write posts in a tone your persona likes Use slang or abbreviations as appropriate – but don’t over do it or you’ll come across as unprofessional or trying too hard! Schedule/publish posts to occur at times of day target audience is likely to engage Promote the product, experience, campaign with a compelling call to action Over 40 Million photos are uploaded to Instagram daily source
  9. 9. Social Media Marketing Strategy – Step 6 6. Management • Now that you have a plan, do you have the bandwidth to execute? • Social media marketing requires daily management. While some posts can and should be prescheduled according to a calendar, the most effective social media marketing strategies require agile management for real-time publishing and engagement with customers. • Engage with anyone who mentions your brand – good or bad can manage your social media marketing activities entirely or train your team(s) to manage. Often a hybrid approach works best.
  10. 10. Social Media Marketing Strategy – Step 7 7. Measurement • Is your SMM strategy meeting the objective(s) you set? • Objectives set will dictate which metrics to track Whether using individual social network interface data, web analytics or a measurement platform, DaviesMoore will implement a solution for your brand that fits your objectives and your budget.
  11. 11. Social Media Marketing Strategy Why DaviesMoore With a combined experience of over 35 years in digital marketing, DaviesMoore’s social media team has the expertise and tools to develop a strategy, manage, measure and optimize your social media marketing program. In addition, the DaviesMoore digital team is part of a full service agency that collaborates with a six person account services team, a three person media team, a five person creative team, and full back-end support. Don’t let technology and the new ways of marketing leave your brand behind!
  12. 12. Social Media Marketing Strategy The DaviesMoore Digital Team Tanya brings 15 years of digital marketing experience to DaviesMoore, including strategy and execution of ROI-driven online marketing programs including SEO/SEM, social media, email, banner and affiliate marketing for companies such as Micron, HP, Symantec and Bodybuilding.com. She has been a speaker at many marketing conferences including Search Engine Strategies, PubCon, eTail and StartupTV. She served on the board for SEMPO (Search Engine Marketing Professional Organization) and was a member of the Google Tech Council representing top technology brands. Tanya Vaughan, VP Digital Jay’s marketing and advertising career began 17 years ago in her home of South Africa. She went on to graduate with her marketing degree from the London School of Marketing, and proceeded to manage and grow clients such as British Telecom, yell.com BMW & HSBC in the UK and throughout Europe. Since arriving in the States four years ago she has worked with brands such as Nike, CenturyLink, Schlage and DHL. Jay is highly adept in developing digital content to generate interaction and grow traffic and engagement online. Patrick Perkins, Web Development Jay Bowen, Digital Content Director Patrick has spent the better portion of the last decade making a name for himself as a freelance web marketer. His career path has meandered from humble beginnings as a production designer for a regional real estate magazine, to being a freelance web marketer, on to developing a new site for the College of Western Idaho, and finally landing him here at Davies Moore where he is setting up shop to practice his own special brand of web-wizardry. To say Patrick is a programmer would be selling him short, as there are many specialized tools in his tote, like making him versatile, knowledgeable and responsive.
  13. 13. Thank You www.daviesmoore.com Contact Us: DaviesMoore holla@daviesmoore.com 208-472-2129 805 W. Idaho St. Suite 300 Boise, Idaho, 83702

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