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People
change
and
forget
to
tell
each

               other.

                         ~Lillian
Hellman

Advanced
Marke,ng
Diploma

•  This
Advanced
Diploma
demonstrates
academic
success
in
a
3

   year
Business
Administra,ve
‐...
Best
Strategy
Award

                       •    This
award
demonstrates
the
success
of
my:

                             ...
Sales
Promo,on
Analysis


•    This
document
demonstrates
my
ability
to:

      –  Accurately
iden,fy
compe,,ve
sales

   ...
Purina
One,
Magazine
Ad

•    This
Ad
demonstrates
my
ability
to:

      –    Write
body
copy
that
reinforces
crea,ve

   ...
Share
of
Voice
(SOV)


•    This
SOV
report
demonstrates
my
ability
to:

      –    Accurately
use
AC
Nielsen
to
determine...
Media
Pre‐Buy
PowerPoint

•    This
Media
Pre‐Buy
PowerPoint
demonstrates
my
ability

     to:

      –  Design
and
create...
Merged
Direct
Marke,ng/Rela,onship
le_er


•    This
document
demonstrates
my
understanding
of:

      –  Key
MicrosoP
Offic...
“The
great
thing
in
the
world
is
not
so

   much
where
we
stand,
as
in
what

      direc,on
we
are
moving.”

             ...
Portfolio Of David Partridge
Portfolio Of David Partridge
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Portfolio Of David Partridge

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My marketing/advertising portfolio; a work in progress.

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Transcript of "Portfolio Of David Partridge"

  1. 1. People
change
and
forget
to
tell
each
 other.
 ~Lillian
Hellman

  2. 2. Advanced
Marke,ng
Diploma
 •  This
Advanced
Diploma
demonstrates
academic
success
in
a
3
 year
Business
Administra,ve
‐
Marke,ng
Program

 •  Relevant
courses
Include:
 – Business
Law,
Business
Strategy
1
&
2,
Customer
Rela,onship
 Management,
Research
Management,
Sta,s,cal
Analysis,
 Marke,ng
1
&
2,
Interna,onal
Marke,ng,
Global
Marke,ng,
 Marke,ng
Management
1
&
2,
Finance,
Finance
Management,
 Managing
the
Sales
Force
and
Human
Resource
Management,
 Psychology,
Social
Science
and
Culture
 Adver,sing
Diploma
with
Honours
 •  This
Diploma
with
Honours
demonstrates
academic
success
 in
a
2
year
Adver,sing
Program
 •  Relevant
courses
include:
 –  Advtg
Planning/Prep
1
‐
4,
Layout
&
Copywri,ng
1
‐
4,
Integrated
 Mktg.
Com.
1
&
2,
Media
Fundamentals
1
&
2,
Media
Buy
&
 Analysis
1
&
2
and

Interac,ve
Marke,ng
 •  Relevant
soPware's
learned
include:
 –  Adobe
In
Suite
collec,on,
CombNavigatore,
A/C
Nielsen,
IMS
Print
 &
Media
Mix,
ComScore,
Google
Analy,cs
and
other
various
Mac
 OS
programs

  3. 3. Best
Strategy
Award
 •  This
award
demonstrates
the
success
of
my:
 –  Strategic
integrated
marke,ng
plan,
annual
 budget
alloca,on,
human
resource
 !""# management,
product
development
and
 marke,ng
management
abili,es
 $%&' •  Our
company
effec,vely
captured
market
 ()*% +,+'( leadership
and
maintained
that
posi,on
 -. against
all
other
teams
in
Sheridan
College’s
 !"#$% &'()*+ ,,#-# School
of
Business.
 Dis,nguished
Par,cipant
Award
 •  This
award
acknowledges
our
group’s
 par,cipa,on
in
the
Best
Strategy
Invita,onal
 –  Compe,ng
in
this
compe,,on
was
a
very
 sobering
experience;
I
expected
to
win
 •  The
fact
is
that
the
level
of
skilled
 compe,,on
was
excep,onal
 •  By
an,cipa,ng
our
compe,,ve
analysis
the
 first
place
team
was
able
to
determine
 stratagems
that
counteracted
our
 compe,,ve
strategies
for
each
year
 •  We
came
in
sixth

  4. 4. Sales
Promo,on
Analysis

 •  This
document
demonstrates
my
ability
to:
 –  Accurately
iden,fy
compe,,ve
sales
 promo,on
tac,cs

 –  Iden,fy
sales
promo,on
objec,ves
 –  Provide
recommenda,ons
that
will
sa,sfy
 objec,ves
 Case
Analysis

 •  This
document
demonstrates

my
ability
to:
 –  Accurately
iden,fy
the
problem
a
company
 needs
to
resolve
 –  Prepare
a
S.W.O.T
analysis

 –  Analyze
the
pros,
cons,
and

profitability
of
 alterna,ve
market
segments
 –  Analyze
annual
fixed
costs,
sale
price,
 variable
costs,
contribu,on
margin,
break
 even
points
and
poten,al
profit


  5. 5. Purina
One,
Magazine
Ad
 •  This
Ad
demonstrates
my
ability
to:
 –  Write
body
copy
that
reinforces
crea,ve
 •  Using
the
cats
voice,
specific
benefits
are
,ed
back
to
the
product
 while
using
an
emo,onal
appeal.
This
ad
also
includes
a
call
to
ac,on
 MS,
Magazine
Ad

 •  This
ad
demonstrates
my
ability
to
design
a
direct
response
and
 cause
related
magazine
ad

 –  Body
copy
,es
into
the
crea,ve
by
speaking
through
the
woman’s
 voice
while
using
a
nega,ve
appeal

 –  It’s
targeted
and
contains
a
USP,
an
offer,
a
call‐to‐ac,on
and
 provides
a
response
device
that
is
unique
and
measurable
 Canon,
Newspaper
Ad

 •  This
Ad
demonstrates
my
ability
to:
 –  Accurately
convert
agate
lines
and
columns
into
unit
measurements
 while
taking
into
account
gu_er
and
bleed
widths
 –  Iden,fy
psychographic
characteris,cs
of
the
target
audience
through
 secondary
research
of
qualita,ve
and
quan,ta,ve
data

  6. 6. Share
of
Voice
(SOV)

 •  This
SOV
report
demonstrates
my
ability
to:
 –  Accurately
use
AC
Nielsen
to
determine
and
analyze
the
Category’s
 Total
Adver,sing
Spending,
Adver,sing
Spend
by
Media
and
 Adver,sing
Spend
by
Brand
 –  Determine
the
current
and
previous
adver,sing
dollars
spent
by
a
 brands
compe,,on
 SOV
Charts
 •  These
charts
demonstrate
my
proficiency
using:
 –  MicrosoP
Excel
 –  AC
Nielsen

 •  Produce
data‐sets
that
are
relevant
to
compe,,ve
analysis
and
future
 brand
adver,sing
strategies.
 Media
Brief
for
Gille_e
M3
Power
 •  This
media
brief
demonstrates
my
ability
to:
 –  Determine
a
target
market
 •  Through
the
analysis
of
Print
Measurement
Bureau
(PMB)
data
 •  Accurately
iden,fy
target
demographic,
psychographic
and
geographic
 market
segments
 –  Iden,fy
seasonal
priori,es
 –  Iden,fying
crea,ve
requirements
 –  Iden,fy
the
top
compe,tors

  7. 7. Media
Pre‐Buy
PowerPoint
 •  This
Media
Pre‐Buy
PowerPoint
demonstrates
my
ability
 to:
 –  Design
and
create
a
branded
presenta,on
using
the
effects,
 anima,ons
and
design
elements
of
MicrosoP
PowerPoint
 –  Accurately
iden,fy
the
target
audience

 •  Consumer
demographic,
geographic,
psychographic
and
life
 events/habits
was
determined
through
an
analysis
of
Print
 Measurement
Bureau
(PMB)
data
 –  Accurately
iden,fy
the
Gross
and
Net
print
budget
 –  Accurately
iden,fy
publica,on
print
criteria
 –  Accurately
select
publica,ons
based
on
the
target
 audiences’
media
usage
 –  Accurately
cost
out
the
media
campaign
under
budget
and
 within
specified
Net
parameters
while
achieving
desired
 GRPs



  8. 8. Merged
Direct
Marke,ng/Rela,onship
le_er

 •  This
document
demonstrates
my
understanding
of:
 –  Key
MicrosoP
Office
business
applica,ons
 Merging
the
selected
databases
with
a
word
 •  document,
the
Direct
Mail
campaign
was
ready
for
 print
and
could
be
easily
modified
 –  Direct
marke,ng
 Through
the
key
elements
that
were
included
in
the
 •  direct
response
le_er
 –  The
le_er
was
targeted,
contained
a
promo,onal
offer,
 had
a
call
to
ac,on
and
contained
a
response
device
that
 was
unique
&
measurable
 Le_er
of
Reference
 •  This
le_er
of
reference
from
the
Vice‐President
of
 Signature
Prin,ng
Inc.
demonstrates
my:
 –  Personality
and
work
ethic

 –  Experience
developing
a
marke,ng
strategy,
 conduc,ng
primary/secondary
market
research
and
 providing
client
consulta,on
in
a
B2B
environment


  9. 9. “The
great
thing
in
the
world
is
not
so
 much
where
we
stand,
as
in
what
 direc,on
we
are
moving.”
 ~
Oliver
Wendell
Holmes


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