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BIG DATA FOR A NEW SOCIABILITY
Davide Bennato
Università di Catania
dbennato@unict.it
DAVIDEBENNATO
TORINO26/06/2014
SOCIETY
DATA
VALUESCAPE
SOCIETY
DATA
VALUESCAPE
SOCIETY NOWADAYS
DAVIDEBENNATO
TORINO26/06/2014
• From a monolytic concept of society to an aggregation
of social clusters
DAVIDEBENNATO
TORINO26/06/2014
• Society as interaction between different components
WHAT DOES SOCIETY MEAN ?
DAVIDEBENNATO
TORINO26/06/2014
• Society comes from the relationships we have with the
others (emergent property)
DAVIDEBENNATO
TORINO26/06/2014
I thus designate sociability as the play-form of sociation. Its relation to content-
determ...
DAVIDEBENNATO
TORINO26/06/2014
• Technological relationship (e.g. social media)
DAVIDEBENNATO
TORINO26/06/2014
• Spatial-related relationships (e.g. neighbourhood)
DAVIDEBENNATO
TORINO26/06/2014
• Value-based relationships (e.g religion, politics)
DAVIDEBENNATO
TORINO26/06/2014
• And the sum of the three (e. g. social street)
http://www.socialstreet.it/
SOCIETY
DATA
VALUESCAPE
WHY DATA?
DAVIDEBENNATO
TORINO26/06/2014
• Data are a new layer enhancing social relationships
http://wearedata.watchdogs.com
DAVIDEBENNATO
TORINO26/06/2014
• An interpretative layer (e.g. The Racial Dot Map)
http://demographics.coopercenter.org/Do...
DAVIDEBENNATO
TORINO26/06/2014
• A collaborative layer (e.g. digital humanities)
http://www.selfiecity.net/selfiexplorator...
DAVIDEBENNATO
TORINO26/06/2014
• An algorithmic layer (e.g. dating match-based)
https://www.okcupid.com/
DAVIDEBENNATO
TORINO26/06/2014
• A cultural layer (e.g. mash up storytelling and machine
learning)
http://narrativescience...
SOCIETY
DATA
VALUESCAPE
SOCIETY
DATA
DAVIDEBENNATO
TORINO26/06/2014
• Arjun Appadurai and the 5 global “scapes”
 Mediascape, technoscape, ideoscape, financesc...
PARTICIPATION DATA-BASED
RESPONSIBILITY DATA-BASED
WE NEED A NEW “SCAPE” FOR A
DATA-BASED SOCIETY:
THE VALUESCAPE
DAVIDEBENNATO
TORINO26/06/2014
• Different ways of data-based participation (at an
individual level):...
DAVIDEBENNATO
TORINO26/06/2014
• Participation by producing data (e.g. social sensing)
http://www.collectivesensing.org/
DAVIDEBENNATO
TORINO26/06/2014
• Participation by using data (e.g. the homeless coder)
https://www.facebook.com/photo.php?...
DAVIDEBENNATO
TORINO26/06/2014
• Participation by sharing data (e.g. smart communities)
http://artisopensource.net/pompeiA...
DAVIDEBENNATO
TORINO26/06/2014
• Different ways of data-based responsability (at an
institutional level):...
DAVIDEBENNATO
TORINO26/06/2014
• Responsibility in management with the data (at a
administration level)
http://digitalsoci...
DAVIDEBENNATO
TORINO26/06/2014
• Responsibility in deciding with the data (at a political
level)
http://www.agenda-digital...
DAVIDEBENNATO
TORINO26/06/2014
• Responsibility in monitoring with the data (at a security
level)
https://www.data.gov/
DAVIDEBENNATO
TORINO26/06/2014
• Responsibility in making money with the data (at an
economic level)
http://startup.indige...
DAVIDEBENNATO
TORINO26/06/2014
THANK
YOU
DAVIDEBENNATO
TORINO26/06/2014
• Photo Credits
 Slide 5: Stuart Richards, https://www.flickr.com/photos/left-hand/1545584...
DAVIDEBENNATO
TORINO26/06/2014
• Davide Bennato is professor of Sociology of culture and
communication and Sociology of di...
DAVIDEBENNATO
TORINO26/06/2014
Socialmedia
http://twitter.com/tecnoetica
http://www.facebook.com/davide.bennato
http://www...
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Big data for a new sociability

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Slide deck of my talk "Big data for a new sociability" for the event "Social Renaissance" (Turin, 26 june 2014) on social innovation: http://socialrenaissance.it/

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Transcript of "Big data for a new sociability"

  1. 1. BIG DATA FOR A NEW SOCIABILITY Davide Bennato Università di Catania dbennato@unict.it
  2. 2. DAVIDEBENNATO TORINO26/06/2014
  3. 3. SOCIETY DATA VALUESCAPE
  4. 4. SOCIETY DATA VALUESCAPE
  5. 5. SOCIETY NOWADAYS
  6. 6. DAVIDEBENNATO TORINO26/06/2014 • From a monolytic concept of society to an aggregation of social clusters
  7. 7. DAVIDEBENNATO TORINO26/06/2014 • Society as interaction between different components
  8. 8. WHAT DOES SOCIETY MEAN ?
  9. 9. DAVIDEBENNATO TORINO26/06/2014 • Society comes from the relationships we have with the others (emergent property)
  10. 10. DAVIDEBENNATO TORINO26/06/2014 I thus designate sociability as the play-form of sociation. Its relation to content- determined, concrete sociation is similar to that of the work of art to reality. [...] Sociability has no objective purpose, no content, no extrinsic results, it entirely depends on the personalities among whom it occurs. Its aim is nothing but the success of the sociable moment and, at most, a memory of it. Hence the conditions and results of the process of sociability are exclusively the persons who find themselves at a social gathering. (G. Simmel, 1908)
  11. 11. DAVIDEBENNATO TORINO26/06/2014 • Technological relationship (e.g. social media)
  12. 12. DAVIDEBENNATO TORINO26/06/2014 • Spatial-related relationships (e.g. neighbourhood)
  13. 13. DAVIDEBENNATO TORINO26/06/2014 • Value-based relationships (e.g religion, politics)
  14. 14. DAVIDEBENNATO TORINO26/06/2014 • And the sum of the three (e. g. social street) http://www.socialstreet.it/
  15. 15. SOCIETY DATA VALUESCAPE
  16. 16. WHY DATA?
  17. 17. DAVIDEBENNATO TORINO26/06/2014 • Data are a new layer enhancing social relationships http://wearedata.watchdogs.com
  18. 18. DAVIDEBENNATO TORINO26/06/2014 • An interpretative layer (e.g. The Racial Dot Map) http://demographics.coopercenter.org/DotMap/index.html
  19. 19. DAVIDEBENNATO TORINO26/06/2014 • A collaborative layer (e.g. digital humanities) http://www.selfiecity.net/selfiexploratory/
  20. 20. DAVIDEBENNATO TORINO26/06/2014 • An algorithmic layer (e.g. dating match-based) https://www.okcupid.com/
  21. 21. DAVIDEBENNATO TORINO26/06/2014 • A cultural layer (e.g. mash up storytelling and machine learning) http://narrativescience.com/
  22. 22. SOCIETY DATA VALUESCAPE SOCIETY DATA
  23. 23. DAVIDEBENNATO TORINO26/06/2014 • Arjun Appadurai and the 5 global “scapes”  Mediascape, technoscape, ideoscape, financescape, ethnoscape
  24. 24. PARTICIPATION DATA-BASED RESPONSIBILITY DATA-BASED WE NEED A NEW “SCAPE” FOR A DATA-BASED SOCIETY: THE VALUESCAPE
  25. 25. DAVIDEBENNATO TORINO26/06/2014 • Different ways of data-based participation (at an individual level):...
  26. 26. DAVIDEBENNATO TORINO26/06/2014 • Participation by producing data (e.g. social sensing) http://www.collectivesensing.org/
  27. 27. DAVIDEBENNATO TORINO26/06/2014 • Participation by using data (e.g. the homeless coder) https://www.facebook.com/photo.php?fbid=176243752565905
  28. 28. DAVIDEBENNATO TORINO26/06/2014 • Participation by sharing data (e.g. smart communities) http://artisopensource.net/pompeiAR/
  29. 29. DAVIDEBENNATO TORINO26/06/2014 • Different ways of data-based responsability (at an institutional level):...
  30. 30. DAVIDEBENNATO TORINO26/06/2014 • Responsibility in management with the data (at a administration level) http://digitalsocial.eu/
  31. 31. DAVIDEBENNATO TORINO26/06/2014 • Responsibility in deciding with the data (at a political level) http://www.agenda-digitale.it/agenda_digitale/
  32. 32. DAVIDEBENNATO TORINO26/06/2014 • Responsibility in monitoring with the data (at a security level) https://www.data.gov/
  33. 33. DAVIDEBENNATO TORINO26/06/2014 • Responsibility in making money with the data (at an economic level) http://startup.indigenidigitali.com/
  34. 34. DAVIDEBENNATO TORINO26/06/2014
  35. 35. THANK YOU
  36. 36. DAVIDEBENNATO TORINO26/06/2014 • Photo Credits  Slide 5: Stuart Richards, https://www.flickr.com/photos/left-hand/1545584483  Slide 8: Catechism, https://www.flickr.com/photos/catechism/4692317799  Slide 11: ByronV2, https://www.flickr.com/photos/woolamaloo_gazette/7814508804  Slide 12: Lauren Wellicome, https://www.flickr.com/photos/laurenkeith/4456181936  Slide 16: R2Hox, https://www.flickr.com/photos/rh2ox/9990024683  Slide 23: Wikipedia http://it.wikipedia.org/wiki/Arjun_Appadurai#mediaviewer/File:ArjunAppadurai.jpg  Slide 24: Ryanready, https://www.flickr.com/photos/ryanready/5730298060  Slide 34: Techno Vitruvian Man, Concept: Davide Bennato, Design: Eugenio Traballano ...the others are mine or screenshots 
  37. 37. DAVIDEBENNATO TORINO26/06/2014 • Davide Bennato is professor of Sociology of culture and communication and Sociology of digital media at the Department of Humanistic Sciences at the University of Catania. • He was professor for a number italian universities: Roma “La Sapienza”, LUISS, Università di Siena, Università del Molise. • He is one of the founding members and vice-president (2005-08) of STS-Italia (Italian Association of Science and Technology Studies). He is also founding member of Startup CT, association for the promotion enterpreneurial startup business culture. He is member of the board of Bench s.r.l., a University of Catania spin off in social and marketing researches. • His researches are based on computaitonal social science, a computer based approach on human relationship and cultural modelling • Books: Le metafore del computer. La costruzione sociale dell’informatica (Meltemi, 2002), Sociologia dei media digitali (Laterza, 2011). • Book chapters and papers: (2010) voce La circolazione delle tecnologie, in XXI Secolo, Istituto dell’Enciclopedia Italiana Giovanni Treccani, (2011) Strategie di relazione sociale nelle piattaforme di social network, (2012) Etica dei social network. Valori e comportamenti sociali in Facebook, (2013); Etica dei Big Data. Le conseguenze sociali della raccolta massiva di informazioni (paper, 2014)
  38. 38. DAVIDEBENNATO TORINO26/06/2014 Socialmedia http://twitter.com/tecnoetica http://www.facebook.com/davide.bennato http://www.linkedin.com/in/davidebennato http://www.youtube.com/tecnoetica http://pinterest.com/davidebennato/ Skype davide.bennato Blogs www.tecnoetica.it www.processiculturali.it www.sociologiadeimediadigitali.it
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