Uploaded on

 

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
213
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
1
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • Easily attract highly qualified search engine traffic from natural results by leveraging your rich content with Synomia Site Index technology and services
  • Deep pages – more links required to go to a page, the deeper the page;With SI – topic pages – deeper pages r transformed to not-so-deep – becoz 10 documents are aggregated in a page that is 1 click away from the Site Index
  • Deep pages – more links required to go to a page, the deeper the page;With SI – topic pages – deeper pages r transformed to not-so-deep – becoz 10 documents are aggregated in a page that is 1 click away from the Site Index
  • Use a long tail expression for search results;% stages of blindness% osteoarthritis of knee
  • These are the page visits that are going to be used for billing;
  • Site Index is not a gamble; Results of increased visitors are visibleAutomatically better than paid search engine marketingvs. “sponsored links” – better not to have too direct a comparison for PPCOptimize content of entire site with one tool – not just a positioning tool; we send visitors to the sitevs. individual key wordsNo additional content creation requiredStructures your Long Tail Keyword without effort – Have control on your budget for long tail; no risk to pay for results that cannot be delivered;
  • Services - set up first site index; have an SEO discussion;Ask for wat they think r their top 50 key words; use this for first site index selection; Adjusting SI over time;
  • Based on historic data – the “actual” is usually x% of “estimate”USD 2,800 - USD 14,000 for 20,000 visits – 100,000 + visits – keep this simple; provide bracket
  • Deloitte Fast 50, 2008Winner of the EASY Evaluation Campaign – Recognized by representatives of the industry as the best and most robust indexing technologyVeoliaMinistry of Finance and EconomyEDFLegrand

Transcript

  • 1.
  • 2. Site Index
    Easily attract highly qualified search engine traffic from natural results.
  • 3. SEO Hierarchy of Needs
    Only performed for the top 50 key words
    What about the other 1000s?
  • 4. Search Engine Traffic
    70% of searchtrafficcomesfrom Long Tail keyword searches
  • 5. Synomia Site Index
    • Linguistics Technology:
    Automated detection of
    keywords and expressions
    • SEO– Increased web visibility and more relevant results
    • 6. SAAS– 100% hosted. No additional software to install, run and maintain 
    • 7. Merck Frosst Sample Site Index - http://www.merckfrosst.ca/mfcl/en/corporate/index.html
    Inspired from the A-Z Index of a book, Site Index attracts new qualified visitors on your web site
  • 8. The Long Tail Situation
    Thousands of Long Tail keywords asleep within your content
    Long Tail keywords match search engine queries – and lead to more visitors
    Unique way to differentiate from competition
    Researching and structuringLong Tail Keywords takes significant amount of time, effort and expertise
    The long tail is the hundreds to thousands of keywords and key phrases that a site is found for, yet rarely noticed or exploited.
  • 9. Solution – Site Index
    Extract expressions with innovative
    content analysis technology
    Fully automated content analysis for
    10,000’s of pages
    Each detected expression leads to a
    landing page by topic
    Relevant tagging of each landing page
    User friendly Admin User Interface provides access to 1000s of expressions
    Allows you to structure your Site Index bychoosing your own Long Tail Key words
    Site Index, by Synomia, is the solution for a Long Tailstrategy
  • 10. Site Index
    • Linguistics Technology:
    Automated detection of
    keywords and expressions
    • SEO– Increased web visibility and more relevant results
    • 11. SAAS– 100% hosted. No additional software to install, run and maintain 
    • 12. Merck Frosst Sample Site Index - http://www.merckfrosst.ca/mfcl/en/corporate/index.html
    Inspired from the A-Z Index of a book, Site Index attracts new qualified visitors on your web site
  • 13. SEO
    Expressions+ Landing Pages + Tags = more internal linking
    Increased PageRankwith Site Index Landing pages for thousands of expressions
    Site Index matches your content
    with Long Tail Search queries
    Naturally drive more traffic
    from thousands of unique
    Long Tail visitors
    Long Tail Keyword strategy is a natural complement for your PPC and generic SEO Strategy
  • 14. The Process
    Site Index
    Landing Page
    Extract 1000s of Expressions
    Your Content
    Internal links
    Tags
    Attract search queries to the Long Tail of Key Words
    Web Search
    engines:
    natural SEO on Long Tail expressions
  • 15. SEO – Google Results
  • 16. AUI – Admin User Interface
    AUI - http://www.synomia.fr/config-enter/login.php?Disconnect=1
    Index customization
    Add/Remove/Highlight
    Unique visitors statistics
    Referrers statistics
    Displayed SiteIndex
    pages statistics
  • 17. AUI – Admin User Interface
    AUI - http://www.synomia.fr/config-enter/login.php?Disconnect=1
    Index customization
    Add/Remove/Highlight
    Unique visitors statistics
    Referrers statistics
    Displayed SiteIndex
    pages statistics
  • 18. AUI – Admin User Interface
    AUI - http://www.synomia.fr/config-enter/login.php?Disconnect=1
    Index customization
    Unique visitors statistics
    Referrers statistics
    Displayed SiteIndex
    pages statistics
  • 19. AUI – Admin User Interface
    AUI - http://www.synomia.fr/config-enter/login.php?Disconnect=1
    Index customization
    Unique visitors statistics
    Referrers statistics
    Displayed SiteIndex
    pages statistics
  • 20. AUI – Admin User Interface
    AUI - http://www.synomia.fr/config-enter/login.php?Disconnect=1
    Index customization
    Unique visitors statistics
    Referrers statistics
    Displayed SiteIndex
    pages statistics
  • 21. AUI – Admin User Interface
    AUI - http://www.synomia.fr/config-enter/login.php?Disconnect=1
    Index customization
    Unique visitors statistics
    Referrers statistics
    Displayed SiteIndex
    pages statistics
  • 22. Value Proposition
    • Structures an index that best represents your content without effort
    • 23. No additional content creation required
    Guaranteed ROI – Increase in visitors is verifiable
    Not a positioning tool – complements your SEM strategy for the Long Tail of keywords
    Long term (annual) exposure for all keywords and expressions
    Targeted visitors to a website can provide publicity, revenue, and exposure like no other form of marketing.
  • 24. Key Benefits
    Drive extra qualified visitors to your website by reaching a top position
    within web search engine results
    Admin User Interface– Offer your web team a unique way for real-time audit and management of your content and metrics
    Re-indexing– Dynamically update Site Index to reflect changing content
    Services – Quarterly Performance Report; Assistance with Site Index optimization;
    Offer your visitors a smoother and more intuitive thematic navigation
    SaaS– Offered as a 100% Plug & Play service, that is fully automated and is very easy and quick to integrate
    Naturally increase your traffic and revenues with year-long exposure to visitors
  • 25. Pricing
    Phase I
    Two month trial period
    Pay USD 450 for set up
    Traffic during this phase is free of cost
    Evaluate traffic and create Annual Traffic Estimate
    Option to stop at no additional cost after this phase
    • Use the Annual Traffic Estimate to pay:
    USD 2,800 for 20,000 visits; (USD 14,000 for 100,000+ visits)
    • Option to make Quarterly payments
    • 26. Actual vs Estimated Annual Traffic
    • 27. No additional charge for extra traffic
    • 28. If actual figures do not match up to estimate, fee to be adjusteddownwards in the last quarter
    Phase II
    Synomia offers you the flexibility of seeing the results before you pay
  • 29. References
    • 400 satisfied clients in United Kingdom, Canada, France
    • 30. Deloitte Fast 50, 2008
    • 31. Result of ten years of fundamental research in computational linguistics (patent n° WO02097662)
    • 32. Developed in partnership with French National Center for Scientific Research (CNRS)
    To thisday, Synomia maintains a strong R&D effort