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    1. {the ugly truth} BAD THINGS HAPPEN TO GOOD COMPANIES The Smart Ones Protect Their Corporate Reputation. Your company gets a lot of media coverage. That’s why you { need to be in control of its message and influence the global conversation about it. There’s a new generation of reputation management tools that comprehensively monitor worldwide news — including Blogs, Web sites, and chat boards. They quickly give you insight into the issues, trends and news that are most important to your company. Protect your corporate reputation. Discover potential threats early enough to influence the outcomes. Take a tour of Factiva Insight: Reputation Intelligence today at www.factiva.com/EarlyWarning. © Copyright 2006 Dow Jones Reuters Business Interactive LLC (trading as Factiva). All rights reserved.
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