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Social Media 101 Jobs (2)
 

Social Media 101 Jobs (2)

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Jennifer Hill\'s introduction for Social Media presented to the South Bay Professional Association on September 19, 2011

Jennifer Hill\'s introduction for Social Media presented to the South Bay Professional Association on September 19, 2011

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    Social Media 101 Jobs (2) Social Media 101 Jobs (2) Presentation Transcript

    • SOCIAL MEDIA 101
    • Some of the most common Social Networking tools:
      • Linkedin an interconnected network of experienced professionals from around the world . LinkedIn has over 100 million members in over 200 countries and territories around the world. A new member joins LinkedIn approximately every second. Executives from all Fortune 500 companies are LinkedIn members.
      • Facebook a social utility that connects people with friends and others who work, study and live around them.
      • Twitter is a social networking and micro-blogging service utilizing instant messaging, SMS or a web interface. Twitter is open ended and people and companies use it in a variety of ways, including to job search.
      • Hootsuite is a social networking website that operates as a social media dashboard for all of your social media sites
    • The Rules of Social Networking:
      • Don't put up anything you'd be embarrassed to have your Grandma find (she might be online too!).
      • Realize that there is a difference between what you and a potential client might think is appropriate.
      • Be thoughtful about what you post, and, most importantly, think about whether you need to post it.
      • Google your name and check up on yourself to see how you rank.
      • Always use the 30-30-30 Rule
    • What is Linkedin?
      • Linkedin is an interconnected network of experienced professionals from around the world . Linkedin has over 100 million members in over 200 countries and territories around the world. A new member joins Linkedin approximately every second. Executives from all Fortune 500 companies are Linkedin members.
    • LINKEDIN-The Professional Networking Side of Social Media
      • Headline  - LinkedIn gives you a place to add a professional headline. This headline is often the first thing people see, and therefore is an extremely important part of your profile!
      • Profile - Show people what makes you the best person to use for their need.
      • Company Search  - One of the best ways to use LinkedIn is if you have a very specific company you are interested in working with. You search on that company, and hopefully find people who are connected to other people you know. Then, you can ask your personal contact to connect you.
      • People Search  – By using the “people search” function, you can quickly look up people in a variety of different fields. One way to utilize this resource is to look up your peers in your field and find out what is on their Linkedin profile and see what is missing that you might want to potentially add to your profile. You can also use it to look up key people in companies to make marketing calls to.
      • Group Search - Is a critical element in increasing your visibility to others within Linkedin. By adding groups that are related to your field, or alumni associations, you can rapidly increase how many people can view your profile.
      • Personal Connections - It is recommended to have a minimum of 30 or more connections to help increase your visibility. It does not matter how great of a profile you have if no one can see it!
      • Recommendations  - Get recommendations on your profile. You should typically have at least 1 recommendation for every job you have worked at.
      • Status Updates  - Similar to Facebook, LinkedIn also has status updates. It is important to update your status at least once a week regarding what is happening in your business and/or job search.
    • Capture your audience ’s attention
      • Headline  - LinkedIn gives you a place to add a professional headline. This headline is often the first thing people see, and therefore is an extremely important part of your profile!
    •  
    • Your professional profile
      • Profile - Show people what makes you the most desirable person to work with
      • Be sure to use key words in your industry
      • Add a picture and your email address!
      • Write a thorough and complete summary that covers all of your specialty areas.
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    • Connect with companies directly!
      • Company Search  - One of the best ways to use LinkedIn is if you have a very specific company you are interested in. You search on that company, and hopefully find people who are connected to other people you know. Then, you can ask your personal contact to connect you directly or you can pick up the phone and call that person once you have their name.
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    • Check out your competition
      • People Search  – By using the “people search” function, you can quickly look up people in a variety of different fields. One way to utilize this resource is to look up your peers in your field and find out what is on their Linkedin profile. Once you have done that, you can then look for new things you could incorporate into your own profile or perhaps find things that you may need to learn in order to get to a certain client.
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    • Increase your visibility
      • Group Search - Is a critical element in increasing your visibility to others within Linkedin. By adding groups that are related to your field, or alumni associations, you can rapidly increase how many people can view your profile.
      • You can join up to 50 groups. I recommend starting with at least 20 groups of varying sizes that relate to your industry or field of expertise.
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    • Get connected!
      • Personal Connections - It is recommended to have a minimum of 30 or more connections to help increase your visibility. It does not matter how great of a profile you have if no one can see it!
      • Each time you attend a networking event you should add each new contact you have met to your Linkedin account within 24 hours.
      • This is how I got up to over 1700+ contacts
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    • Start Discussions within your Groups
      • Group Discussions  - It has never been easier to set yourself up as an expert in your field
      • Discussions are a great way to get valuable input about your field and to share your knowledge with others in your field
      • Ask open ended questions and create conversations with others in your group
      • Once a person comments on your discussion be sure to add them to your network
    • Keep in touch
      • Status Updates  - Similar to Facebook & Twitter, LinkedIn also has status updates. It is important to update your status at least once a week regarding what is happening in your business and/or job search.
      • Always use the 30/30/30 rule when updating your status: 30% personal; 30% requests; 30% resources
    •  
    • Recommendations are your life line!
      • Recommendations  - Get recommendations on your profile. You should typically have at least 1 recommendation for every job you have worked at.
      • Ask for recommendations from people you have worked with before and people who you are connected with already on Linkedin.
      • The more recommendations you have, the more likely a hiring manager will choose you over your competition
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    • Get Linkedin!
      • BONUS TIP: JOIN THE MAXIMUM AMOUNT OF GROUPS THAT YOU ARE ALLOWED TO JOIN! You DO NOT need to be connected with someone in a group to be able to email them You can send a FREE message to ANYONE who is a part of a group that you are also a part of.
      • Remember, the more visible you are the easier it is for potential clients to find you!
    • What is Twitter?
      • Twitter is a social networking and micro-blogging service utilizing instant messaging, SMS or a web interface. Twitter is open ended and people and companies use it in a variety of ways, including to get new clients.
    • Twitter Overview
      • Basic Networking  – Easily connect with people who have common interests. When you meet people at a networking event get their Twitter username and connect with them instantly. You can also use Twitter to help you find out where needs in the market are, and what is happening in a particular industry
      • Learning How to Use Twitter : Twitter can be overwhelming at first to navigate. I highly recommend the following website to help you navigate the “how to” of tweeting: http://mashable.com/ or by going directly to Twitter’s support page: http://help.twitter.com/portal
      • Connecting  - When someone follows you or you follow them, you can read their bio thoroughly. It is typically a good sign when your follow to follower ratio is closer to 1:1. Do not always follow someone just because they are following you. Check what they have been tweeting about recently and see if it is relevant to your business
      • Companies  – Twellow is a Twitter tool which searches people's bios and URLs on their bios. It is the equivalent of the Twitter Yellow Pages. Hootsuite is a great tool that allows you to schedule your tweets in advance.
      • What's Going On  - be proactive in talking about what's going on in regards to your business
      • Twitter Name  - your Twitter name should be your name, as it will help in your search engine results
    • Twitter Profile Page
    • Twitter Basics
      • A tweet is a message of 140 characters or less used to communicate with other Twitter users
      • A RT or Re-Tweet is the act of sharing something that someone else has already said on Twitter. It is polite to put RT manually in front of a tweet you are sharing that belongs to someone else unless you use the RT feature on Twitter
      • The @ symbol is a way to mention someone else in your Tweet so that your Tweet will pull up on their Twitter Page or if you were repeating something someone else said in a RT you would put RT and then @ the person ’s twitter username
      • A # symbol, also know as a hashtag, is a valuable way to track trending topics
      • #FF or #FollowFriday is a way that people who are tweeting suggest other people to follow. This information is based on whether or not people like what you are tweeting or if they find what you are tweeting useful or interesting
      • A star symbol allows you to mark a tweet as a favorite so that you can go back to it at a later date
    • Sample Live Twitter Feed
    • Twitter Tool Bar
    • Top 10 Job Hunting uses for Twitter
      • Start conversations with people you would not normally have access to such as companies you want to get into
      • Set yourself up as an expert in your field by sharing information relevant to your industry to build credibility
      • Ask questions related to your field
      • Help others find jobs by forwarding appropriate leads (this will come back to you)
      • Look for jobs based on keyword searches
      • Use TweetMyJobs to look for relevant job opportunities
      • Tweet blog posts that you or others have written related to your field
      • Share videos and pictures related to you and your field
      • Use Twitter to see what topics are trending in your field
      • Follow active recruiters that are hiring such as myself
    • What is Facebook?
      • Facebook a social utility that connects people with friends and others who work, study and live around them created in 2004 by a Harvard student.
    • Getting to know Facebook
      • Public vs. Private  – Many Facebook users tend to use Facebook for more personal then business reasons, however, when you are looking for clients, you need to use every resource available to you! You can just as easily use your contacts on Facebook to help you find clients, as you can on Linkedin. It ’s a matter of choice. If you do choose to use Facebook in building your business, it helps to have a public profile so more clients can find you.
      • Status Updates  – Just because you are using Facebook to help you with your job hunt does not mean every status update should be job related. You will lose friends fast if that is all your write about. People still want to see the personal side of you. It is important, however, to keep it appropriate.
      • Always use the 30/30/30 rule. 30% personal, 30% offering resources such as interesting articles and 30% about your job search.
      • You are only allowed to have one Facebook account, unlike Twitter, where you can have numerous accounts.
      • Use Facebook to create conversations. Just like anything else, don ’t talk at people talk with them.
    • Facebook Homepage
    • Profile Page
    • Top 3 Job Hunting Uses for Facebook
      • You can export your Facebook contacts into Yahoo (if you have a Yahoo account) and add them to your email list if you so choose for networking purposes
      • Posting videos on your profile page and other people ’s profile page is one of the quickest ways to gain visibility.
      • You can share videos and articles with your friends to help them help you get a job
    • Status Update
    • The Power of Video
    • What is Hootsuite?
      • HootSuite is a social media communications dashboard often used for online brand management. It publishes to websites such as Facebook , Twitter , LinkedIn , Foursquare , MySpace , and WordPress .
    • Hootsuite Dashboard
    • Hootsuite Calendar
    • Overview
      • Linkedin should be your #1 priority when it comes to social media for your job search
      • Twitter is a helpful tool to help you interact with potential hiring companies and set yourself up as an expert in your field
      • Facebook is a great way to utilize your friends and acquaintances to help get you hired
      • Hootsuite is a wonderful tool to help you manage your various social media sites
    • Contact Information
      • Contact: Jennifer Hill
      • Email: [email_address]
      • Staffing Website: http://www.jhccs.com
      • Blog: http://blog.jhccs.com