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#SocialTV: La Televisione torna ad essere un’esperienza sociale condivisa.
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#SocialTV: La Televisione torna ad essere un’esperienza sociale condivisa.

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#SocialTV - organizzato da Rai5 e Rai.TV. …

#SocialTV - organizzato da Rai5 e Rai.TV.

I nuovi scenari tecnologici moltiplicano le modalità di fruizione a cui siamo abituati in TV. Quante conversazioni, quanti pensieri, quanti contenuti paralleli si generano nella rete per tutta la durata di un programma televisivo? Partecipare in “real time”, interagire, rispondere, arricchire e caratterizzare un programma attraverso la condivisione di idee.
Nascono nuove esperienze di fruizione, e con la Social TV si attua quella convergenza che risponde con attenzione alle aspettative degli utenti / telespettatori.

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  • 1. Social Media Weekil Festival della Rete, sostiene il progetto GlobalGiving.
  • 2. #SOCIALTV#SMW11 #SMWRME http://bit.ly/SMWRME
  • 3. TV gets socialTV gets connectedTV gets portable
  • 4. credits: Vincenzo Cosenza - source: facebook.com/adshttp://bit.ly/SMWSocialTV61
  •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organ Stanleysource: twittercounter.com, comScore.
  •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`$0)$.HNN.D<"0 [T[ WW 4U =KJ9$).1HIIN$8 STW WW 4X Y=9:&G).@=`$.-$))$9E$0.1-=#0&)&C<8 ST* /142$ 43 P0=9EN$).1Pa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organ Stanleysource: Facebook.com,Nielsen Media Research, comScore.
  • 7. Super Bowl - Super Data ( 2010 )http://bit.ly/SMWSocialTV21
  • 8. Media surfaces: Incidental Mediahttp://bit.ly/SMWSocialTV36
  • 9. IntoNowhttp://bit.ly/SMWSocialTV12
  • 10. Yahoo! Adv Bloghttp://bit.ly/SMWSocialTV13
  • 11. ABC synch Grey’s Anatomyhttp://bit.ly/SMWSocialTV94
  • 12. Social King - RaiDuehttp://bit.ly/SMWSocialTV33
  • 13. Frammentihttp://bit.ly/SMWSocialTV67
  • 14. Jimmy Fallon: "Late Night Hashtag"http://bit.ly/SMWSocialTV84
  • 15. topic:Il #TELECOMANDO,diventerà un motore di ricerca semantico?
  • 16. topic:Lo #SHARE: come misureremo il successodi un programma?
  • 17. topic:Il #FORMATe la #CO-CREAZIONE: chi saranno i nuovi autori?
  • 18. topic:#FORMAT o #USER EXPERIENCE.
  • 19. topic:Quale #ESPERIENZArichiederanno gli utenti / telespettatori?
  • 20. Evento organizzato dain collaborazione con Rai.TV