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Linked Cause seed funding deck.

Linked Cause seed funding deck.

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    Linked cause deck Linked cause deck Presentation Transcript

    • the problem Customer loyalty/attraction in restaurant industry Customer loyalty/attraction to beverage brands World hunger Worldwide access to clean water Unique and sustainable way for charities to raise funds
    • the solution eat a meal. give a meal. simple solution. buy one drink. provide one day of clean water simple solution.
    • how it works eatiply and drinkiply will secure exclusive fundraising agreements with local charities Between our services and the charitable contribution, we split: 50 – 50 on food products 75 – 25 on beverages Our brands are marketing tools for our partners which help improve brand image and add value to our partners existing product offerings, while also driving customer loyalty and attracting new, cause-conscious customers All the customer has to do is choose an eatiply/drinkiply supported brand and a meal, or clean water, will be donated at no extra cost to them
    • cause marketing in america 80% 85% are likely to switch brands, similar in price and quality, to one that supports a cause have a more positive image of a product or company when it supports a cause they care about CAUSE SPONSORSHIP IS PREDICTED TO REACH 1.78 Billion IN 2013 41% of Americans say they have purchased a product in the last year because it was associated with a social or environmental cause
    • targeted industries
    • inspiration Unicef's Tap Project - Customers donate $1 for tap water they would normally receive for free. The Tap Project has raised over $2.5 million since 2008 No Kid Hungry Project - They donate $1 every time a certain menu item is bought at participating restaurants. The project has raised over $4 million to date as of 2013 Tom's Shoes – A pair of shoes is donated for every pair purchased. In 2011, revenue was in excess of $20 million Warby Parker – A pair of glasses is donated for every pair purchased. As of 2013 they have a valuation of over $100 million
    • the business model Valuable for our partners: flat fee of only 39 cents/meal (for eatiply) and 10 cents/beverage (for drinkiply), 80% increase in customer loyalty, cause marketing industry standard is 300% return on every dollar invested, and more sales of their higher margin items. Provide charities with a unique and valuable marketing campaign for a flat fee. Create a cause marketing platform that will be attractive to local and national sponsors. Simple: flat fee(s) that are easy to implement, no habit changes for customers, LinkedCause secures and administers all partnerships, marketing, and promotion initiatives.
    • competition
    • traction Since launch of eatiply January 1st, 2013... Accounts: Signed 42 total. 34 active through November 30th (81% retention) 18 new commitments for January 1st, 2014 Tested and received in 6 markets Media sponsors secured: New York City (WNBC), Twin Cities (KARE), Little Rock (BUZZ, AY Magazine, KATV) Two charity fundraising agreements signed with one going through in January.
    • financials ------------------------- Revenue -----------------------Year Charity Fundraising eatiply 2013 $40,000 $124,368 drinkiply LC Total Sponsors Revenue COGS / Donations Gross Profit 0 0 $62,164 $102,184 $164,368 Projections $507,500 2014 $100,000 $348,000 $78,000 $350,000 $876,000 $368,500 2015 $160,000 $1,080,000 $300,000 $1,000,000 $2,540,000 $1,150,000 $1,390,000
    • use of funds We are seeking a $240,000 initial round of funding for immediate market expansion. Monthly overhead is projected at $20,000 plus commissions Includes appointment setting, sales employees, marketing employees, administrative employees, CRM and software expenses, creative design and development employees, and office rent. We are willing to negotiate an equity or royalties position.
    • the team FOUNDERS DAVID WOODBURY CEO – Edge Media KYLE LAMETTI CFO – Edge Media Partner – Lametti & Sons ERIC WALASEK Software Developer Boston Scientific OPERATIONS ROBBY LAWRENCE – VP Business Development at RK Collections NANCI ELDER –VP Media Relations & Corporate Sponsorships SARAH VANDE KAMP – Creative Director RYAN ERHARDT – Business Analyst CHASE WACKERFUSS – Web Design and Developer
    • thank you