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  • 1. Buy LocalMarketing & SalesLodging Trends ReportRittenhouse Inn Buys Local5/20/2013By: Dave WartmanPage 1
  • 2. Buy LocalTable of ContentsSection OneHistorical Overview Perspective…………………………………………………………………. 3Scope and Reach………………………………………………………………………………..... 3Outside Industry Impacts……………………………………………………………………….... 3Section TwoIndustry Example and Analysis – Rittenhouse Inn………………………………...…………….. 4Industry Example and Analysis – Applefest……………………………………………….…….. 4Section ThreeOwner’s Insight – Jerry Phillips …………...…………………………………………………… 5Future Impact of Lodging Trend………………………………………………………………… 5References………………………………………………………………………………………. 6Historical Overview PerspectivePage 2
  • 3. Buy LocalRittenhouse Inn is a historical land mark for Bayfield, WI. It is positioned on top of hilldown town Bayfield. It is a small operation that is ran like a ma and pa bed and breakfast. TheInn holds on to many of the old Victorian designs and themes, however it is up to date on thefood trends. The Rittenhouse has an advantage of keeping up with the current trends because ofits geographical position. When it comes to buying local the Rittenhouse Inn and other businessof Bayfield have a plethora of local organic products to choose from.Scope and ReachThe Inn could be mistaken as in need of renovation, but that is not so, the building is richwith historical meaning and background as one of the oldest building remaining in Bayfield.History and Native American culture runs deep in Bayfield as it is surrounded by reservation andsome of the most prestigious natural resources. The first most attractive natural resource thatBayfield has to offer is Lake Superior, the largest body of fresh water; second the beautifulApostle Islands with a total of 22 islands in total. Third Bayfield is surrounded by national forestand many organic farms, with the most popular apple orchards.Outside Industry ImpactsWith the placement of the Rittenhouse being surrounded by opportunity to be afull farm-to-table B&B it wasn’t accomplished or even desirable until a young man named DaveMiller graduated from a Culinary Institute and became the head chief of the establishment. Davebecame better informed with the buzz words and popular trends and put the pieces together. Heagrees that it is a lot more work to keep up with the trend of buying local, for the reason that thenyou are not working with preservatives and your time and temperature awareness becomesPage 3
  • 4. Buy Localheightened, with the inverse correlation to your shopping list must be smaller and more frequent.Another issue is when items are not in season you need to be creative and come up withalternative items for the menu without ruining the trend of the menu. When you serve farm freshfood at your restraint you can expect a more informed consumer and a satisfied customer.Example Analysis RittenhouseRittenhouse is practicing buying local to the best of their ability. Their fish is caught andsold to them locally, their wine is grown, fermented, and sold locally, their produce is grownorganically/locally, their meat is raised and free range grass fed locally, and their beer is locallybrewed and sold. This is what people expect when they visit Bayfield there is nothing less thancomplete local and fresh standard. Bayfield has no fast food, no big shopping stores, such asWal-Mart or Super-One etc. The goal is to be self-sustainable, natural, healthy, and one withnature and all of its beauty. The town has learned to become self-sufficient by supplying eachother with all the organic local goods that it has to offer and has become a success for a sleepylittle farm town.Example Analysis ApplefestApplefest is Bayfield’s largest generator of tourists the town of Bayfield has no stoplights or business chains of any kind and has a population of 487 people, but when Applefestcomes along it can attract 50,000 people to come and enjoy the local farm goods and smalllocally supplied businesses. There are over 60 local apple vendors, 100’s of local art to be seenand purchased. The local schools from the bay area put on a marching band and the little townfloods with people. This little town is full of local talent and has show’s every weekend calledPage 4
  • 5. Buy LocalBig Top Chautauqua; this is where local actor put on a 5 star show for tourists in a large tent atthe bottom of a ski hill and sing about the olden days of living in a small town on a big lake.Owner’s InsightMr. Jerry Phillips the owner of the Rittenhouse Inn understands who is cliental are andwhat they expect. He is constantly ion high alert of the best herbs and spices trying to please theever growing “back to nature” crowd. People are becoming more aware of how important it is tohave their livestock be local and fed healthy free range grass. Instead of inhumanely treated, fedhormones, and shipped from the other side of the country. Buying local is crucial for the healthreason, but also can benefit your destination, as you will boost the economy in your area if youcan support your local businesses and keep the money in your town.Future Impacts of TrendThe future of buying local and farm to table will only become more popular as peoplerealize how important the processes of how their food is being produced has profoundsignificance to their overall health and wellbeing in the long run. Also as people realize that theydo not all want to work for Wal-Mart, people will start to pay a little more money to theindividual that runs a small operation and can’t afford the bulk that a super center can. Thewealth would be better distributed if everyone didn’t have to work for a Wal-Mart. I think thatthe future of this trend is going to become very real in all aspects of purchases.Referenceshttp://bigtop.org/Page 5
  • 6. Buy Localhttps://www.google.com/search?q=applefest+quotes+bayfield+wi&bav=on.2,or.r_qf.&bvm=bv.45645796,d.b2I&biw=1600&bih=799&um=1&ie=UTF-8&hl=en&tbm=isch&source=og&sa=N&tab=wi&ei=VuV9Uaa5L-rn2QWc74H4Bw#um=1&hl=en&tbm=isch&sa=1&q=applefest+bayfield+wi&oq=applefest+bayfield+wi&gs_l=img.3..0i24.177305.179834.0.180323.9.8.1.0.0.0.70.446.8.8.0...0.0...1c.1.11.img.JhPwBIfc0go&bav=on.2,or.r_qf.&bvm=bv.45645796,d.b2I&fp=c82d17f2420b49ca&biw=1600&bih=799&imgrc=Vhu5dM6qeiFa5M%3A%3BIx3N5c0LPpAcYM%3Bhttp%253A%252F%252Fcdn2.vtourist.com%252F15%252F616200-The_fall_applefest_is_colorful_Bayfield.jpg%3Bhttp%253A%252F%252Fwww.virtualtourist.com%252Ftravel%252FNorth_America%252FUnited_States_of_America%252FWisconsin%252FBayfield-895473%252FGeneral_Tips-Bayfield-TG-C-1.html%3B468%3B285http://www.southshorebrewery.com/http://www.bayfieldharvesttrail.org/bodin-fisheries.htmlhttp://www.rittenhouseinn.com/index.phpPage 6
  • 7. Buy Localhttps://www.google.com/search?q=applefest+quotes+bayfield+wi&bav=on.2,or.r_qf.&bvm=bv.45645796,d.b2I&biw=1600&bih=799&um=1&ie=UTF-8&hl=en&tbm=isch&source=og&sa=N&tab=wi&ei=VuV9Uaa5L-rn2QWc74H4Bw#um=1&hl=en&tbm=isch&sa=1&q=applefest+bayfield+wi&oq=applefest+bayfield+wi&gs_l=img.3..0i24.177305.179834.0.180323.9.8.1.0.0.0.70.446.8.8.0...0.0...1c.1.11.img.JhPwBIfc0go&bav=on.2,or.r_qf.&bvm=bv.45645796,d.b2I&fp=c82d17f2420b49ca&biw=1600&bih=799&imgrc=Vhu5dM6qeiFa5M%3A%3BIx3N5c0LPpAcYM%3Bhttp%253A%252F%252Fcdn2.vtourist.com%252F15%252F616200-The_fall_applefest_is_colorful_Bayfield.jpg%3Bhttp%253A%252F%252Fwww.virtualtourist.com%252Ftravel%252FNorth_America%252FUnited_States_of_America%252FWisconsin%252FBayfield-895473%252FGeneral_Tips-Bayfield-TG-C-1.html%3B468%3B285http://www.southshorebrewery.com/http://www.bayfieldharvesttrail.org/bodin-fisheries.htmlhttp://www.rittenhouseinn.com/index.phpPage 6