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Field of Heroes 2013 Recap

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Each Memorial Day weekend, the Westerville Sunrise Rotary Club hosts the Field of Heroes. This event is an opportunity to honor your personal heroes - whoever they are... a family member; a friend; a veteran; a member of the armed services; a favorite teacher; a police officer; a firefighter or any other person who has made in impact on your life.

The Field of Heroes offers a unique and moving way to honor your heroes by flying a flag with a custom tribute in a spectacular display of 3,000 American flags across from the Westerville Community Center. Standing 8 feet tall and measuring 3' x 5', the flags are situated in perfect rows to create an inspirational display that visually represents each individual hero joining together with others to form a community.

Themed programs run throughout the weekend, including opening and closing ceremonies, a flag retirement ceremony and a free Saturday evening concert. The 5K Run/Walk for Heroes is hosted at the Field of Heroes to provide an opportunity to honor heroes in a truly unique and inspiring setting.

Flags can be purchased for $30 each from the Field of Heroes web site, http://fieldofheroes.org or at the Field. Flags flown in the Field of Heroes can be picked up after the event or can be shipped for a small additional fee. Or, if you prefer, you can designate your flag to be donated at the conclusion of the Field of Heroes weekend to a charitable organization supporting active military, veterans, public safety personnel or their families. Flags can also be dedicated and flown in this year’s field, with the flag being returned to the Westerville Sunrise Rotary Club for use in next year’s Field of Heroes.

All are invited to visit the sixth annual Field of Heroes throughout the 2014 Memorial Day weekend to join the Central Ohio community in remembering and honoring our personal heroes.

Follow the Field of Heroes on Twitter @FieldOfHeroesOH and “friend” us on Facebook facebook.com/fieldofheroes. Videos from prior years’ Field of Heroes can be found at youtube.com/user/FieldOfHeroes/videos.

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  • Dave – history
  • Dave – the event moving forwardProvide a unique and moving “signature” community event…Present a spectacular visual displayProvide a superior visitor experience Respectfully honor all heroes: fallen, living veterans and actively serving military, as well as public servants and civilians…Supplement the flag field and on-stage programming with themed displays and activities supporting the event mission/visionConnect with military and public safety personnel and their familiesPartnering with other groups, provide an appropriate and exciting complementary feature event in conjunction with the flag display Become a desired annual tradition for our guests…Provide inspirational entertainment / informational programming opportunities at the eventSupplement programming with selected activities presented by others in support of the event mission/visionPartnering with other groups, provide an appropriate and exciting complementary feature event in conjunction with the flag display Provide volunteers with an experience they will never forget…Effectively utilize the skills of volunteers Reward those who choose to spend their valuable time volunteering at the Field of Heroes Build and maintain a sustainable brand, organization and event business model…Establish the Field of Heroes as “the place to be during Memorial Day weekend” Expand non-club sponsorships and ancillary earned income to create a sustainable financial structureAchieve flag sales targets (850 [purchases + donations + dedications])Expand the capacity, image and sustainability of the committee and event
  • Tom (Dave/Pat)OPENING CEREMONY:ItemPersonWelcomeDave WartelEmceeMindy DrayerPosting of the ColorsWesterville Police Color GuardNational AnthemInner VisionThe Importance of HeroesBoys/Girls State???Don DentonMusicDamon MollenkopfSpeaker Kathy CocuzziThe Importance of HeroesBoys/Girls StateMusicInner VisionKey-note speakerMaj. Gen. AshenhurstMusicDamon MollenkopfClosing RemarksRick RanoMusicInner VisionRetiring of the ColorsWesterville Police Color Guard
  • Dave to Transition to Tom (Dave/Pat as backup)
  • Jud
  • Community Engagement:Thank you to Community Advisory Board for guidance, access to other community organizationsFeatures includePolice Explorers Post historic toursFlag retirement ceremonyHonor Flight tribute to Korean War heroesNew addition: 5K Run / Walk
  • Community Engagement:Thank you to Community Advisory Board for guidance, access to other community organizationsFeatures includePolice Explorers Post historic toursFlag retirement ceremonyHonor Flight tribute to Korean War heroesNew addition: 5K Run / Walk
  • Dave to Transition to Pat
  • Pat – to illustrate the Order > Information > Field Greeters flowThis is the time to talk about Visitor ExperienceAny ideas for images?
  • Pat – to illustrate the Order > Information > Field Greeters flowThis is the time to talk about Visitor ExperienceAny ideas for images?
  • Pat - 2012 figures to illustrate scale
  • Kip – broad overview of needs and his plan for recruitment
  • DW transition to Julie
  • Dave – committee structure
  • Dave – brief note to talk about race registrations and as transition to PatronsAFTER TALKING ABOUT PATRONS:What we need from club members:Support our patronsVolunteer and refer groups / individualsParticipate in the 5K – walkers welcomePromote the event (and race) on social mediaCome out to the concert and bring a group to picnic
  • Julie – talk about marketing / what to expect coming soon
  • Dave – brief note to talk about race registrations and as transition to PatronsAFTER TALKING ABOUT PATRONS:What we need from club members:Support our patronsVolunteer and refer groups / individualsParticipate in the 5K – walkers welcomePromote the event (and race) on social mediaCome out to the concert and bring a group to picnic
  • Dave – giant Thank You
  • What we need from club members:Support our patronsVolunteer and refer groups / individualsParticipate in the 5K – walkers welcomePromote the event (and race) on social mediaCome out to the concert and bring a group to picnic
  • Transcript of "Field of Heroes 2013 Recap"

    1. 1. Photo Courtesy of Reuben Yau http://www.reubenyau.com
    2. 2.  Established in 2009 • 1,500 flags in a rectangle • Opening ceremony  Repeated annually due to popular demand • 5,000 to 10,000 visitors per year • Increased to 3,000 flags for 2013  Added programs, community activities and complementary tributes since 2010 • Traveling Vietnam Veterans Memorial • Tenth anniversary of 9/11 • WWII Wall of Stars • Korean War Memorial and Compound
    3. 3.  Provide a unique and moving “signature” community event  Respectfully honor all heroes: fallen, living veterans and actively serving military, as well as public servants and civilians  Become a desired annual tradition for our guests  Provide volunteers with an experience they will never forget  Build and maintain a sustainable brand, organization and event business model
    4. 4. Saturday, May 25 9:30 am Official Opening Ceremony 12:00 pm Reading of names on dedicated flags 7:00—8:00 pm Free Concert by the 122nd Army Band Sunset Taps; field illuminated until dawn Sunday, May 26 8:00 am Field of Heroes 5K Run/Walk for Heroes, presented by OhioHealth 11:00 am – 3:00 pm Free bus tours of Westerville memorials guided by Police Explorer Post 29 12:00 pm Reading of names on dedicated flags 8:00 pm Flag Retirement Ceremony led by Boy Scouts of America Sunset Taps; field illuminated until dawn Monday, May 27 12:00 pm Reading of names on dedicated flags 12:30 pm Official Closing Ceremony 1:00—4:00 pm Flag Pickup
    5. 5.  New Addition to the Field of Heroes  Run Sunday, 5/26  300+ participants
    6. 6. Flag Retirement Ceremony led by the Mallsannuk Chapter, Order of the Arrow, Boy Scouts of America Free bus tours of Westerville memorials guided by Police Explorer Post 29 Community Engagement
    7. 7. Korean War Tribute • Celebrating the men and women who served our country in the Korean War so that it is the "Forgotten War" no more. • Presented by the Westerville Committee of Honor Flight Columbus. Lima Company Memorial: The Eyes of Freedom • Displayed at Westerville City Hall Special Features
    8. 8. BasicFieldLayout AssignableField Special Tribute Area Stage / Programming Area
    9. 9. AdministrativeArea
    10. 10. Order Types Purchase $30 ($35 if shipped) Donate $30 – to organization identified by Westerville Sunrise Rotary Dedicate $15 – return to inventory for use next year Honorees Veterans Active Military Mentor/Personal Inspiration Public Safety Community Volunteer • More than 680 flags purchased/donated/dedicated • Purchasers in 13 states shipped flags to 74 zip codes in 16 states
    11. 11. Flags assembled 2 weeks prior to event Around-the-clock activity at the field from 9 am Friday through 5 pm Monday 30+ club members on committee More than 350 volunteer shifts, averaging 3 hours each, staffed by nearly 200 volunteers
    12. 12. Volunteers Make it Happen!
    13. 13. www.fieldofheroes.org Fieldofheroes @FieldofheroesOH #fieldofheroes Fieldofheroes channel Field_of_Heroes_OH #fieldofheroes Westerville Sunrise Rotary
    14. 14.  30 stories on central Ohio newscasts, totaling more than 25 minutes of coverage.  Total Nielsen audience averaged more than 1.3 million viewers.  Promoted on WCOL, Sunny95, in local newspapers, and Columbus Dispatch
    15. 15. Field of Heroes is a self-sustaining activity of the Westerville Sunrise Rotary Foundation • 46% from flag orders • 23% from 5K Run/Walk • 5% miscellaneous • 26% from business patron donations • Additionally, companies provide in-kind goods / services
    16. 16. Hrabcak & Company Attorneys Specializing in Veterans Benefits Lextant City BarbequeHardgrove Fire Protection Edward Jones / Glenn Epting No More Phone Tag Immediate Health Associates Metz, Bailey & McLoughlin Ameriprise / Jason Buehner Toukan & Company
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