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Social Media & NGO's

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My presentation at InterAction's Forum 2014 …

My presentation at InterAction's Forum 2014
http://www.interaction.org/forum-2014-workshops#FRI10:45-12:15
The Changing World of Internet Domains: What Every NGO Should Know about the Expanding Internet and What it Means for Your NGO (Room 159A/B)
The workshop is designed for nonprofit decision makers and NGO staff who manage and/or oversee their organization’s web and marketing/communications strategy. This session is geared towards professionals who would be interested in learning more about the upcoming launch of new top-level domains like .NGO and others, and how changes in the Internet landscape and the use of new technologies will impact the way they do fundraising, partnering, branding and marketing. Lastly, it will look at how these changes can help raise awareness for their causes.
Speakers:
Andrew Mack, Principal, AMGlobal Consulting
David Vyorst, ISOC DC Chapter and Co-Founder, Relay Station Digital Strategies
Corey Griffin, Associate Director of Strategic Partnerships at Peace Corps, formerly with Microsoft
Alan Robbins, Partner & Global Head of Membership & Alliances, Devex


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  • 1. 1  
  • 2. Howard  Dean   Wardrobe  malfunc3ons   Lycos   Friendster!   the  most  popular  brand  on  the  World  Wide  Web  was  Microso>'s  MSN.   It  was  called  the  world  wide  web  and  all  you  needed  was  a  website   No  smartphones   You  didn’t  use  Facebook!   There  was  no  YouTube   Dial  up  exceed  fixed  broadband!   No  Wikipedia!   2  
  • 3. 2.9+  billion  people  on  online   1.2+  billion  on  Facebook   Developing  Countries  have  >  50%  of  world’s  internet  users   Mobile  Broadband  exceeds  fixed   developing  countries  have  >50%  of  world’s  mobile  broadband  users  are  in  developing   countries   ! Broadband   ! Mobile   ! Social   3  
  • 4. 2.9+  billion  people  on  online   1.2+  billion  on  Facebook   Developing  Countries  have  >  50%  of  world’s  internet  users   Mobile  Broadband  exceeds  fixed   developing  countries  have  >50%  of  world’s  mobile  broadband  users  are  in  developing   countries   4  
  • 5. In  a  social  world  characterized  by  disintermedia3on,     Easy  access  to  technology   everyone  is  a  media  outlet!   5  
  • 6. Use  images  –  MIT  study   Use  narra3ve  -­‐  tell  stories  about  real  people   The  rise  of  visual  communica3on   Best  prac3ces,   Compelling  headline,  content   Compelling  image   Call  to  ac3on   6  
  • 7. Use  images  –  MIT  study   Use  narra3ve  -­‐  tell  stories  about  real  people   The  rise  of  visual  communica3on   Best  prac3ces,   Compelling  headline,  content   Compelling  image   Call  to  ac3on   7  
  • 8. The  new  intermediaries  are  the  geeks  that  can  harness  the  crowd   Add  details/stats  about  all  3   AVAAZ  –  online  ac3vist  network   It  campaigns  in  15  languages  across  194  countries     It’s  been  involved  in  over  166  million  ac3ons!  From  environmental  to  figh3ng   corrup3on  and  human  rights  and  internet  freedom   Over  36  million  users  world  wide   hdp://www.avaaz.org/en/stories_of_us_hub/?fp   8  
  • 9. Add  UNHCR  flickr,  pinterest,  and  youtube    A  network  of  public  informa3on  officers,  supported  by  other  staff,  sends  material  to   UNHCR's  Communica3ons  Group  for  processing  and  dissemina3on.  Timely  and   regular  reports  on  our  work  and  the  people  of  concern  to  us  play  a  vital  role  in   keeping  our  staff,  the  public  and  donors  informed  -­‐  maintaining  a  high  public  profile  is   essen3al  for  an  organiza3on  like  UNHCR,  which  relies  on  the  generosity  of  others  for   funding.   9  
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