Building Your Personal Brand
Online to Advance Your Career
Social Media 4 UCDC
Who Are You?


Interests and passions



Skills and expertise



Skills that companies will pay
for...
Social Media UCDC
Who Am I?
The Time-Money Equation
“My call to arms for you: Find your
blue. It is a bigger challenge than
you might imagine. Then, w...
What You Should Do On Social
Media
1. Know Your Blue, Orange, and Green and be

mindful of them
2. Listen first! Learn
3. ...
The Do’s and Don’ts of Social
Media
Rule #1 - Don’t Be a Jerk!
1.

Don’t post drunk!

2.

Don’t post when you’re mad!

3.
...
The Do’s and Don’ts of Social
Media
This bonehead
told his boss that
he had a family
emergency and
had to leave town
for a...
The Do’s and Don’ts of Social
Media
What You Should Do
Optimize your profile on key networks
What You Should Do
Optimize your profile on key networks

• Fill out your profile completely
• Include robust descriptions...
Social Media 101
Rough Content Ratio Suggestion:


Useful information and interesting articles
25%



Reposts, Reshares,...
Social Media 101
The General Theory of Social Media
1.
Listen and Learn!
 Identify networks, communities, and
audiences;
...
Social Media 101
The General Theory of Social Media
3.
Engage
 Find, target, and engage influencers;
 Ask questions, ans...
The Secret Sauce


Hootsuite & Twitter



RSS Reader (we use Feedly)



Buffer (posting tool)



CRM – Nimble



Link...
The Secret Sauce - Hootsuite


Use multiple columns to create lists



Save searches



Engage with your communities
The Secret Sauce - Hootsuite
The Secret Sauce – Feedly &
Buffer

Curation and Dissemination
(collecting & posting)
And so easy to use
The Secret Sauce –
Rapportive
Secret Sauce: LinkedIn


Optimize profile with robust and thorough

descriptions using keywords


Use Advanced Search to...
Secret Sauce: LinkedIn
The Secret Sauce To All Work







Think
Plan
Execute
Analyze
Adjust

And Enjoy It!
Thanks!!!
David Vyorst
www.relaystationmedia.com

david@relaystationmedia.com
@dvyo
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Using Social Media to Build Your Personal Brand to Advance Your Career

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  • Let’s talk about disintermediation, media convergence, and the fact that there are over 1 mil books self published every year. Media distribution has been fundamentally transformed by the Internet.
  • Let’s talk about disintermediation, media convergence, and the fact that there are over 1 mil books self published every year. Media distribution has been fundamentally transformed by the Internet.
  • 175 million members
  • Using Social Media to Build Your Personal Brand to Advance Your Career

    1. 1. Building Your Personal Brand Online to Advance Your Career
    2. 2. Social Media 4 UCDC Who Are You?  Interests and passions  Skills and expertise  Skills that companies will pay for?!
    3. 3. Social Media UCDC Who Am I?
    4. 4. The Time-Money Equation “My call to arms for you: Find your blue. It is a bigger challenge than you might imagine. Then, work as hard as you can to find the most overlapping orange for your blue” - Avinash Kaushik, Web Guru @avinash
    5. 5. What You Should Do On Social Media 1. Know Your Blue, Orange, and Green and be mindful of them 2. Listen first! Learn 3. Find and engage communities around your Blue, Orange, and Green >> build a social and professional network 4. Engage and influence
    6. 6. The Do’s and Don’ts of Social Media Rule #1 - Don’t Be a Jerk! 1. Don’t post drunk! 2. Don’t post when you’re mad! 3. Think first! – employers check your profile! 4. Remember – Social media is forever!
    7. 7. The Do’s and Don’ts of Social Media This bonehead told his boss that he had a family emergency and had to leave town for a few days, then posted this pic -
    8. 8. The Do’s and Don’ts of Social Media
    9. 9. What You Should Do Optimize your profile on key networks
    10. 10. What You Should Do Optimize your profile on key networks • Fill out your profile completely • Include robust descriptions of your education and work experience • Use keywords • Use a good picture of your self • Get custom social urls with your name
    11. 11. Social Media 101 Rough Content Ratio Suggestion:  Useful information and interesting articles 25%  Reposts, Reshares, Retweets 25%  Replies and comments 25%  Questions 10%  Shameless promotion 15%
    12. 12. Social Media 101 The General Theory of Social Media 1. Listen and Learn!  Identify networks, communities, and audiences;  Begin curating content by developing feed lists, web searches, and Twitter monitoring;  Build out of platforms for monitoring, dissemination, and engagement. 2. Disseminate  Establish a presence where your audiences are online when they’re listening;  Develop and execute regular posting schedule.
    13. 13. Social Media 101 The General Theory of Social Media 3. Engage  Find, target, and engage influencers;  Ask questions, answer questions, reply, retweet;  Build followers, friends, likes and other KPI metrics using secret sauce and ninja methods;  Activate fans as spokespeople. 4. Measure and optimize  Regular benchmarking using social metrics and analytics, test tactics. 5. Rinse and Repeat
    14. 14. The Secret Sauce  Hootsuite & Twitter  RSS Reader (we use Feedly)  Buffer (posting tool)  CRM – Nimble  LinkedIn
    15. 15. The Secret Sauce - Hootsuite  Use multiple columns to create lists  Save searches  Engage with your communities
    16. 16. The Secret Sauce - Hootsuite
    17. 17. The Secret Sauce – Feedly & Buffer Curation and Dissemination (collecting & posting) And so easy to use
    18. 18. The Secret Sauce – Rapportive
    19. 19. Secret Sauce: LinkedIn  Optimize profile with robust and thorough descriptions using keywords  Use Advanced Search to find targeted contacts  Save profiles to tags  Engage them  Get actual meetings or calls  Use Advanced Job Search to save job searches
    20. 20. Secret Sauce: LinkedIn
    21. 21. The Secret Sauce To All Work      Think Plan Execute Analyze Adjust And Enjoy It!
    22. 22. Thanks!!! David Vyorst www.relaystationmedia.com david@relaystationmedia.com @dvyo
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