By David Veibl – SEO             Operations             @Content inBooring       Tips, tools and inspirationNiches        ...
David Veibl                                                 Content in booring                                            ...
David Veibl                                                Content in booring                                             ...
David Veibl                                                Content in booring                                             ...
David Veibl                                                 Content in booring                                            ...
David Veibl                                       Content in booring                                       nichesThe Inspi...
David Veibl                                          Content in booring                                          nichesWhe...
David Veibl                                             Content in booring                                             nic...
David Veibl                                           Content in booring                                           nichesW...
David Veibl                                         Content in booring                                         nichesImpac...
David Veibl                                               Content in booring                                              ...
David Veibl                           Content in booring                           nichesAsk the right questions.
David Veibl                                              Content in booring                                              n...
David Veibl                                                Content in booring                                             ...
David Veibl                                            Content in booring                                            niche...
David Veibl                                                   Content in booring                                          ...
David Veibl                               Content in booring                               nichesIntroducing Facebook grap...
David Veibl                                                   Content in booring                                          ...
David Veibl                         Content in booring                         nichesAnalyze, reuse recycle
David Veibl                                         Content in booring                                         nichesDon’t...
David Veibl                                  Content in booring                                  niches          Tools to ...
David Veibl                               Content in booring                               nichesSocial input for inspirat...
David Veibl                         Content in booring                         nichesSome more social input
David Veibl                        Content in booring                        nichesAdditional data input
David Veibl                                            Content in booring                                            niche...
David Veibl                                 Content in booring                                 nichesTo try the Infographi...
David Veibl                    Content in booring                    nichesFor Video content
David Veibl                                         Content in booring                                         nichesGreat...
David Veibl                                    Content in booring                                    nichesSome other Q&A ...
David Veibl                                                    Content in booring                                         ...
David Veibl                                    Content in booring                                    nichesThe best top10 ...
David Veibl                                              Content in booring                                              n...
David Veibl                                           Content in booring                                           nichesU...
David Veibl                              Content in booring                              nichesReadability matters…. a lot
David Veibl                                               Content in booring                                              ...
David Veibl                                           Content in booring                                           niches ...
David Veibl                                         Content in booring                                         niches     ...
David Veibl                                                      Content in booring                                       ...
David Veibl                                                       Content in booring                                      ...
David Veibl                                    Content in booring                                    nichesThanks for watc...
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David Veibl - Content in Boring Niches

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David Veibl - Content in Boring Niches

  1. 1. By David Veibl – SEO Operations @Content inBooring Tips, tools and inspirationNiches david@higherclick.com @DavidVeibl
  2. 2. David Veibl Content in booring niches HigherClick Do these sound interesting?  Payday loans  Accounting software  CPA Accounting  Customer management outsourcing This is when our crew finds something awesome!
  3. 3. David Veibl Content in booring nichesWhat I will talk about Where to find amazing….  Content ideas and inspiration  Tools to make it less of a hassle Where to find the spark for a great blogpost or other content
  4. 4. David Veibl Content in booring nichesGreat content is something that makes your jaws drop literally. Also, it’s extremely hard to produce.
  5. 5. David Veibl Content in booring nichesBut My Industry Isn’t Interesting Viral Content Won’t Create Revenue We Don’t Have the Resources There is no real excuse
  6. 6. David Veibl Content in booring nichesThe Inspiration Only the overlaps are worth anything
  7. 7. David Veibl Content in booring nichesWhen you only have talent, you’ll sell out probably
  8. 8. David Veibl Content in booring nichesThis happens when you say: „The trainees have time anyways.”
  9. 9. David Veibl Content in booring nichesWhen you have money and that’s all, you may end up here
  10. 10. David Veibl Content in booring nichesImpact? You have to at least aim for this quality http://www.dollarshaveclub.com/
  11. 11. David Veibl Content in booring nichesContent Strategy Planning Step 1: Asking the Right Questions (Learning About the Industry) Step 2: Compiling the Data (Analysis of the Industry) Step 3: Defining the Target Audiences and Identifying Project Goals Step 4: Prospecting Influencers / Determining Shareability Step 5: Creating the Content Step 6: Analyzing the Results
  12. 12. David Veibl Content in booring nichesAsk the right questions.
  13. 13. David Veibl Content in booring niches Opensiteexplorer AhrefsCompile your data – Check for top pages in Open site explorer
  14. 14. David Veibl Content in booring nichesCompile your data – Invstigate link volume increases with Ahrefs
  15. 15. David Veibl Content in booring niches http://www.slideshare.net/ipullrank/past-present- future-of-personas-in-search-extended-version Michael King does it right
  16. 16. David Veibl Content in booring niches Wil Reynolds has an awesome method for identifying the industryinfluencers. http://www.slideshare.net/wilreynolds/stalking-for-links
  17. 17. David Veibl Content in booring nichesIntroducing Facebook graph search
  18. 18. David Veibl Content in booring nichesMy colleague Jared Rimmer has written a great article about the content creation process. http://www.higherclick.com/blog/the-ultimate-guide-to-link-building- content-creation/
  19. 19. David Veibl Content in booring nichesAnalyze, reuse recycle
  20. 20. David Veibl Content in booring nichesDon’t be afraid to cross the borders of your niche
  21. 21. David Veibl Content in booring niches Tools to useFor finding ideasGathering dataEvent to produce the content
  22. 22. David Veibl Content in booring nichesSocial input for inspiration
  23. 23. David Veibl Content in booring nichesSome more social input
  24. 24. David Veibl Content in booring nichesAdditional data input
  25. 25. David Veibl Content in booring niches Data and Social input all in one placeSEO Gadget - Content idea generator - http://goo.gl/FTHBr
  26. 26. David Veibl Content in booring nichesTo try the Infographic content
  27. 27. David Veibl Content in booring nichesFor Video content
  28. 28. David Veibl Content in booring nichesGreat Sources A good place to start when you have nothing http://www.quora.com/
  29. 29. David Veibl Content in booring nichesSome other Q&A platforms to get ideas from
  30. 30. David Veibl Content in booring nichesThere are not always results for your search, but when there are, it’s probably something awesome.
  31. 31. David Veibl Content in booring nichesThe best top10 and social top10 sites. It’s great for inspiration.
  32. 32. David Veibl Content in booring nichesA very cool search engine that draws from a number of APIs. Guaranteed to give you an idea!
  33. 33. David Veibl Content in booring nichesUse the best tools out there to optimize your content
  34. 34. David Veibl Content in booring nichesReadability matters…. a lot
  35. 35. David Veibl Content in booring nichesVery few people are able to easily interpret score below 70.
  36. 36. David Veibl Content in booring niches Key Takeaways? Producing good content is hard, only invest if you have all the factors In the boring niches especially: have a plan and stick to it Ask a lot of questions at key points Think different, cross the border
  37. 37. David Veibl Content in booring niches More resources: http://www.copyblogger.com/create-content- infographic/ http://www.problogger.net/archives/2011/09/03/52 -types-of-blog-posts-that-are-proven-to-work/ http://www.seomoz.org/blog/companies-in-boring- niches-creating-great-content
  38. 38. David Veibl Content in booring niches List of Tools http://opensiteexplorer.org/  http://vimeo.com/ https://ahrefs.com/  http://quora.com/ http://www.findpeopleonplus.co  https://www.inboxq.com/ m/  http://www.kickstarter.com/  http://listverse.com/ http://followerwonk.com/  http://list.ly/ http://www.facebook.com/about/  http://www.imdb.com/ graphsearch  http://www.spezify.com/ http://seogadget.com/content-  http://scribecontent.com/ strategy-generator-tool-v2-  http://yoast.com/ update/  http://www.read-able.com/ http://www.surveymonkey.com/  http://creately.com/ http://www.powtoon.com  http://piktochart.com/
  39. 39. David Veibl Content in booring niches Sources: John Doherty: Producing Great Content with No Budget  http://www.distilled.net/blog/distilled/content/producing- great-content-with-no-budget/ Stephanie Chang: The Guide to Developing a Content Strategy for "Boring" Industries  http://www.seomoz.org/blog/the-guide-to-developing-a- content-strategy-for-boring-industries Miranda Miller: 88 Content Creation Ideas for Better Business Blog Posts, Images, or Videos  http://searchenginewatch.com/article/2195076/88- Content-Creation-Ideas-for-Better-Business-Blog-Posts- Images-or-Videos
  40. 40. David Veibl Content in booring nichesThanks for watching! david@higherclick.com @DavidVeibl http://www.higherclick.com/

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