David Veibl - Content in Boring Niches
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David Veibl - Content in Boring Niches

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My presentation at Superweek2013

My presentation at Superweek2013

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David Veibl - Content in Boring Niches David Veibl - Content in Boring Niches Presentation Transcript

  • By David Veibl – SEO Operations @Content inBooring Tips, tools and inspirationNiches david@higherclick.com @DavidVeibl
  • David Veibl Content in booring niches HigherClick Do these sound interesting?  Payday loans  Accounting software  CPA Accounting  Customer management outsourcing This is when our crew finds something awesome!
  • David Veibl Content in booring nichesWhat I will talk about Where to find amazing….  Content ideas and inspiration  Tools to make it less of a hassle Where to find the spark for a great blogpost or other content
  • David Veibl Content in booring nichesGreat content is something that makes your jaws drop literally. Also, it’s extremely hard to produce.
  • David Veibl Content in booring nichesBut My Industry Isn’t Interesting Viral Content Won’t Create Revenue We Don’t Have the Resources There is no real excuse
  • David Veibl Content in booring nichesThe Inspiration Only the overlaps are worth anything
  • David Veibl Content in booring nichesWhen you only have talent, you’ll sell out probably
  • David Veibl Content in booring nichesThis happens when you say: „The trainees have time anyways.”
  • David Veibl Content in booring nichesWhen you have money and that’s all, you may end up here
  • David Veibl Content in booring nichesImpact? You have to at least aim for this quality http://www.dollarshaveclub.com/
  • David Veibl Content in booring nichesContent Strategy Planning Step 1: Asking the Right Questions (Learning About the Industry) Step 2: Compiling the Data (Analysis of the Industry) Step 3: Defining the Target Audiences and Identifying Project Goals Step 4: Prospecting Influencers / Determining Shareability Step 5: Creating the Content Step 6: Analyzing the Results
  • David Veibl Content in booring nichesAsk the right questions.
  • David Veibl Content in booring niches Opensiteexplorer AhrefsCompile your data – Check for top pages in Open site explorer
  • David Veibl Content in booring nichesCompile your data – Invstigate link volume increases with Ahrefs
  • David Veibl Content in booring niches http://www.slideshare.net/ipullrank/past-present- future-of-personas-in-search-extended-version Michael King does it right
  • David Veibl Content in booring niches Wil Reynolds has an awesome method for identifying the industryinfluencers. http://www.slideshare.net/wilreynolds/stalking-for-links
  • David Veibl Content in booring nichesIntroducing Facebook graph search
  • David Veibl Content in booring nichesMy colleague Jared Rimmer has written a great article about the content creation process. http://www.higherclick.com/blog/the-ultimate-guide-to-link-building- content-creation/
  • David Veibl Content in booring nichesAnalyze, reuse recycle
  • David Veibl Content in booring nichesDon’t be afraid to cross the borders of your niche
  • David Veibl Content in booring niches Tools to useFor finding ideasGathering dataEvent to produce the content
  • David Veibl Content in booring nichesSocial input for inspiration
  • David Veibl Content in booring nichesSome more social input
  • David Veibl Content in booring nichesAdditional data input
  • David Veibl Content in booring niches Data and Social input all in one placeSEO Gadget - Content idea generator - http://goo.gl/FTHBr
  • David Veibl Content in booring nichesTo try the Infographic content
  • David Veibl Content in booring nichesFor Video content
  • David Veibl Content in booring nichesGreat Sources A good place to start when you have nothing http://www.quora.com/
  • David Veibl Content in booring nichesSome other Q&A platforms to get ideas from
  • David Veibl Content in booring nichesThere are not always results for your search, but when there are, it’s probably something awesome.
  • David Veibl Content in booring nichesThe best top10 and social top10 sites. It’s great for inspiration.
  • David Veibl Content in booring nichesA very cool search engine that draws from a number of APIs. Guaranteed to give you an idea!
  • David Veibl Content in booring nichesUse the best tools out there to optimize your content
  • David Veibl Content in booring nichesReadability matters…. a lot
  • David Veibl Content in booring nichesVery few people are able to easily interpret score below 70.
  • David Veibl Content in booring niches Key Takeaways? Producing good content is hard, only invest if you have all the factors In the boring niches especially: have a plan and stick to it Ask a lot of questions at key points Think different, cross the border
  • David Veibl Content in booring niches More resources: http://www.copyblogger.com/create-content- infographic/ http://www.problogger.net/archives/2011/09/03/52 -types-of-blog-posts-that-are-proven-to-work/ http://www.seomoz.org/blog/companies-in-boring- niches-creating-great-content
  • David Veibl Content in booring niches List of Tools http://opensiteexplorer.org/  http://vimeo.com/ https://ahrefs.com/  http://quora.com/ http://www.findpeopleonplus.co  https://www.inboxq.com/ m/  http://www.kickstarter.com/  http://listverse.com/ http://followerwonk.com/  http://list.ly/ http://www.facebook.com/about/  http://www.imdb.com/ graphsearch  http://www.spezify.com/ http://seogadget.com/content-  http://scribecontent.com/ strategy-generator-tool-v2-  http://yoast.com/ update/  http://www.read-able.com/ http://www.surveymonkey.com/  http://creately.com/ http://www.powtoon.com  http://piktochart.com/
  • David Veibl Content in booring niches Sources: John Doherty: Producing Great Content with No Budget  http://www.distilled.net/blog/distilled/content/producing- great-content-with-no-budget/ Stephanie Chang: The Guide to Developing a Content Strategy for "Boring" Industries  http://www.seomoz.org/blog/the-guide-to-developing-a- content-strategy-for-boring-industries Miranda Miller: 88 Content Creation Ideas for Better Business Blog Posts, Images, or Videos  http://searchenginewatch.com/article/2195076/88- Content-Creation-Ideas-for-Better-Business-Blog-Posts- Images-or-Videos
  • David Veibl Content in booring nichesThanks for watching! david@higherclick.com @DavidVeibl http://www.higherclick.com/