There are a plethora of new cloud based applications targeting business customers. If you are marketing a cloud based application which incorporates email, these statistics may make surprising reading.
EMAIL IS STILL PREDOMINANTLYOPENED ON THE DESKTOP
Where users open Email - Variation over 12 months6050 Desktop4030 WebMail2010 Mobile0 Jul-10 Sep-10 Nov-10 Jan-11 Mar-11 May-11 Jul-11 *Litmus stats http://litmus.com/blog/email-client-market-share-infograph
OUTLOOK IS STILL BY FAR THEMOST COMMON EMAIL CLIENT
Client used to view Email *Litmus Survey %4035 Outlook30 Hotmail25 Yahoo20 Iphone15 Applemail10 5 Web Version 0 Windows Mail Gmail Ipad Android *Litmus stats http://litmus.com/blog/email-client-market-share-infograph
Client used to view Email *Campaign Monitor Survey %30 Outlook25 iOS devices20 Hotmail15 Applemail10 Yahoo5 Gmail0 Windows Mail Android AOL Thunderbird *Campaign Monitor stats www.campaignmonitor.com/stats/email-clients
Desktop Client used to view Email (Showing change over 12 months)80706050403020 Jul-1010 0 Jul-11 *Litmus stats http://litmus.com/blog/email-client-market-share-infograph
This means…..If your Cloud based Product integrates with email - – it needs to integrate with Outlook
Mobile Usage is greatest Out of Office Hours (Emails opened on a Mobile - by Time of Day) Daytime Usage Drops Mid-night 5 am 6 am 7 am 8 am 9 am Noon 10 am 11 am 1 pm 2 pm 3 pm 4 pm 5 pm 6 pm 7 pm 8 pm 9 pm 10 pm 11 pm*knotice statshttp://www.knotice.com/reports/Knotice_Mobile_Email_Opens_Report_FirstHalf2011.pdf
DESKTOP USERS ARE MORE LIKELYTO TAKE ACTION ON THEIR EMAIL
Where Users take action on Email (B2B Click-to-Open rates - % of emails the reader takes action on after opening) Click to Open Rate1510 5 0 Mobile DesktopClick to Open rate is based on the number of emails that are opened (100%) and examineswhat percentage of those that are opened the user then takes action on (clicks through)*knotice statshttp://www.knotice.com/reports/Knotice_Mobile_Email_Opens_Report_FirstHalf2011.pdf
This means…..• Mobile is often used to ‘Check Mail’ while out of the office, but action is more likely to be taken once the user is back in front of a desktop.• The Desktop is where Users ‘Process’ their email and carry out their actions.
If you want to target the largestMarket Sector, make sure you have a solution for Outlook Users…..• Outlook™ Users are still the biggest sector of the market.• Ignoring Outlook Users reduces your target market significantly.
Davton build Outlook Integrations• If you want to integrate your cloud based product with Outlook, Davton can help you.. E.g. – Upload Emails to Cloud based CRM – Synchronise Cloud based contacts with Outlook – Link emails to Projects and Opportunities in the cloud – Create and Share Appointments – Etc.Call David on +44 1482 869891 for an initialdiscussion or email email@example.com
*References• www.litmus.com – http://litmus.com/blog/email-client-market-share-infograph• www.knotice.com – http://www.knotice.com/reports/Knotice_Mobile_Email_Opens_Repo rt_FirstHalf2011.pdf• www.campaignmonitor.com – www.campaignmonitor.com/stats/email-clientsn.b. The email client a person is using can only be detected if images are displayed. This can give an inflatedweighting to email clients that display images by default, such as Outlook 2000 and the iPhone. It will alsoprovide a lesser weighting to those that block images by default such as Gmail and Outlook 2007. Those emailclients that arent capable of displaying images, such as older Blackberry models and other mobile devicescannot be included in these statistics.