Social media in the Marine Industry

by David Soul on Oct 26, 2011

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An introduction to using social media to communicate with Australian boating enthusiasts. Targeted at marine brokers and service providers including yachting / sailing and powerboats.

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An introduction to using social media to communicate with Australian boating enthusiasts. Targeted at marine brokers and service providers including yachting / sailing and powerboats.

Presented to members of the Boating Association of NSW at Middle Harbour Skiff Club in Sydney, Australia.

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Social media in the Marine Industry — Presentation Transcript

Social Media in the Marine Industry

Australian Community Manager for Tibbr– Social media for the enterpriseCo-founder of Evelops– Web development agencyBarCamp Organiser & Speaker– Free Sydney tech conference

Social media ispeople talking online

StumbleUpon

100,000+Australians joined last month

14% of people trust advertisements78% of people trust consumer recommendations

Non-Financial Impacts Email Signups / Open Rates Website Visitors Facebook Likes Word Of Mouth Positive PressLink Click-Through Rates Reputation Brand Awareness Blog Comments Retweets Youtube Views Twitter Followers

Financial Impacts Walk-Ins Phone Enquiries ReferralsTriggering Purchasing Decisions

Wealth Managers Industry Perspectives Bakeries Fresh BreadFood Trucks Today’s Location Fitness Trainers Personal Bests

5,476,528 likes

Campaign: Free coffee samples for bloggersResults:1,500+ participating blogsCoverage in print media2 awards

“Just booked Northern Lights yesterday for 9 nights,only 4 days after posting her availability in NewEngland on my FaceBook wall.” Shannon Webster

70% of high net worth individuals use social media LinkedIn usage is strongly related to income Everyone has internet on their mobile

The most popular social network for over 50s One million users in Australia 40% of them earn over $100,000 / year

58% of Twitter accounts are used for business 44% of Twitter users have recommended a product

Over 2 billion videos watched every dayThe 2nd biggest social network in Australia

11% of all Australian website visits come from Facebook links

Building A Community Difficulty: Hard

Organise Your Own Events Boat Shows Competitions Races / Crewing Harbourside Food Blogging Extreme BoatingSecret Harbour Spots Anecdotes Photos Cool Videos

Sailing Flashmobs?

The future is already hereIt’s just not widely distributed yet

What Can I Do?1. Setup Google Alerts for your business2. Use LinkedIn for customer recommendations3. Use Twitter for potential buyers, advice and news4. Use Facebook account to build a sailing community5. Invest in professional videos for YouTube

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Social media in the Marine Industry

by David Soul on Oct 26, 2011

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Social media in the Marine Industry — Presentation Transcript