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Customer Acquisition & Monetization - Keys to your Business Model

by David Skok on Feb 12, 2010

  • 20,831 views

Presentation describing how Cost of Customer Acquisition (CAC) and Monetization (LTV) are they key elements to get right for a successful business model. Also describes the latest techniques for re...

Presentation describing how Cost of Customer Acquisition (CAC) and Monetization (LTV) are they key elements to get right for a successful business model. Also describes the latest techniques for reducing CAC, including Inbound Marketing, and the author’s own methodology: Building a Sales & Marketing Machine.

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ltv sales & marketing machine sales & marketing web marketing inbound marketing sales 20 cac saas sales&marketing acquisition customer consulting customer acquisition business model management customer acquisition costs marketing strategy marketing sbo value bmd startup marketing free metric metrics business grg monetization segmentation customers web conversion funnel

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Customer Acquisition & Monetization - Keys to your Business Model — Presentation Transcript