Why your next planner/strategist should be a traveler

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IT WAS TIME TO STOP DOING WHAT OTHERS SAID, WROTE, OR DID TO HAVE MY OWN OPINION AND PERSPECTIVE ABOUT WHAT’S NEXT IN …

IT WAS TIME TO STOP DOING WHAT OTHERS SAID, WROTE, OR DID TO HAVE MY OWN OPINION AND PERSPECTIVE ABOUT WHAT’S NEXT IN
MARKETING / ADVERTSING / BRAND STRATEGY

More in: Business , Technology
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  • Excelente !!!
    Ficam com certeza excelentes experiências por dizer porque nem tudo cabe em palavras.
    Parabéns pela auto-realização, por teres aproveitado para introspecção:) Esta viagem sim foi aproveitar 'the real emotions that are offline'
    Grandes conclusões :) um abraço
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  • 1. WHY YOUR NEXT PLANNER/STRATEGIST SHOULD BE A TRAVELER?
  • 2. DAVID SOBRINHO #CREATIVITY #TECHNOLOGY #ADVERTISING #MARKETING #STRATEGY #PEOPLE #PSICOLOGY #INNOVATION #BRANDS #CULTURE #LIFESTYLE #SPORTS #DESIGN #TRAVELING #EVENTS #ART #MUSIC #RETAIL
  • 3. MY GOAL IN LIFE IS TO INSPIRE PEOPLE. AS A PLANNER / STRATEGIST I DO IT USING THE MONEY AND THE POWER OF BRANDS.
  • 4. THIS STORY BEGIN 4 MONTHS AGO
  • 5. WEB STANDARDS TABLETS SMARTPHONES RESPONSIVE DESIGN MOBILE FIRST WEB EXPERIENCE PERSONALIZATION BIG DATA TECH TRENDS I WAS TIRED TO WATCH, READ AND LISTEN ALLWAYS THE SAME THE INDUSTRY IS CHANCHING ONLINE/OFFLINE AUGMENTED REALITY GOOGLE GLASS GAMIFICATION SOCIAL MEDIA 3D PRINT CLOUD VIRAL BLAHBLHABLHA
  • 6. “ TECHNOLOGY IS A WORD THAT DESCRIBES SOMETHING THAT DOESN’T WORK YET ” Bran Ferren, CCO, Applied Minds and Former President of R&D, Walt Disney imagineering
  • 7. WHY WE FOCUS SO MUCH ON TECHNOLOGY? * From a presentation of George Bennett at "Ambidexterity," the VCU Brandcenter's executive education program for account planning, July 2013.
  • 8. WHAT TECHNOLOGY WANTS FROM PLANNERS / STRATEGISTS? IDEAS STRATEGY INNOVATION ?
  • 9. TECHNOLOGY IS NOT INNOVATION INNOVATION IS NOT TECHNOLOGY
  • 10. TECHNOLOGY WANTS CHANGE INNOVATION GIVES INFLUENCE
  • 11. CAN WE INFLUENCE IF THE FOCUS IS NOT ON THE HUMAN BEING? * Image From a presentation of George Bennett at "Ambidexterity," the VCU Brandcenter's executive education program for account planning, July 2013.
  • 12. INNOVATION IS NOT STRATEGY STRATEGY IS NOT INNOVATION
  • 13. INNOVATION IS ABOUT POSSIBILITY STRATEGY IS ABOUT DIRECTION
  • 14. 2013 THE FIRST INNOVATION GRAND PRIX AT CANNES LIONS WENT TO THE CODING PLATFORM “CINDER”. The guiding principle for the jury was to find something greater than a campaign idea, that was something that wasn’t just “limited to what it is today, but could move other things and competitors Mr.Droga - Adage forward.”
  • 15. “Innovation isn’t everything the goal should be emotions” Masashi Kawamura
  • 16. HOW CAN WE USE ALL THIS INFORMATION TO CREATE SOMETHING THAT REALLY MATTER FOR PEOPLE?
  • 17. TOO MUCH QUESTIONS IT WAS TIME TO STOP DOING WHAT OTHERS SAID, WROTE, OR DID TO HAVE MY OWN OPINION AND PERSPECTIVE ABOUT WHAT’S NEXT IN MARKETING|ADVERTSING|BRAND STRATEGY
  • 18. STOP SHARING QUOTES ON SOCIAL MEDIA AND MOVE YOUR ASS DAVID SOBRINHO
  • 19. TRAVELING VS LUXURY I QUIT MY JOB, MY CITY AND MY COUNTRY TO DO SOMETHING I ALWAYS WANT TO DO, TRAVEL ALONE IN A LOW COST WAY WITHOUT PLANS UNTIL THE MONEY ENDS WITH THE GOAL TO INSPIRE AND BE INSPIRED BY PEOPLE, PLACES AND MOMENTS.
  • 20. TRAVEL IS THE ONLY THING THAT COSTS MONEY AND MAKES YOU RICHER
  • 21. 9 DIFFERENT CURRENCIES 14 NIGHTS ON HOSTELS 17 FREE BEDS/COUCH 2400 KM HITCHIKING +50 DIFERENTS BEERS 19 EUROPEAN CITIES 6 FRIENDS VISITED 29 NEW FRIENDS 1180 PICTURES 1 PHONE LOST 3 MONTHS 9 TRAINS 1 PLANE 5 BUSES TOTAL COST: 2000 EUR
  • 22. TRAVELING HELP US CLEAR OUR MIND PRODUCT/ BRAND PEOPLE INNOVATION CULTURAL DIFFERENCES STRATEGY TECHNOLOGY COMMUNITY
  • 23. #1 PLANNING IS ABOUT DAILY LIFE NOT ADVERTSING Foto: Ljubljana
  • 24. #2 AN INSIGHT ALWAYS CAME FROM AN HUMAN TRUTH Foto: Barcelona
  • 25. #3 PLANNERS LIKE TO SOLVE PROBLEMS EVERYDAY Foto: Barcelona
  • 26. #4 OUR JOB SHOULD BEGIN IN THE BUSINESS MODEL OF THE PRODUCT Foto: Montreux
  • 27. #5 TECHNOLOGY FACILITATE CONEXIONS Foto: Montenegro
  • 28. #6 UNDERSTAND TIME IS MONEY MONEY IS TIME Foto: Serbia
  • 29. #7 PEOPLE DONT CARE ABOUT ADVERTISING CREATE SOMETHING USEFUL AND/OR ENTRETAINING Foto: Barcelona
  • 30. #8 WE HAVE TO RISK KNOW HOW, WHEN AND WHERE Foto: Belgrade
  • 31. #9 HAVE A NETWORK WITH PEOPLE FROM ALL BACKGROUDS AND UNDERSTAND WHAT ANNOYS/MOVES THEM Foto: Istanbul
  • 32. #10 BELIEVE PEOPLE ARE SMARTER THAN EVER AND LIKE TO HELP OTHERS Foto: Prague
  • 33. #11 KNOW THE PLATFORMS UNDERSTAND EACH COMMUNITY Foto: Berlin
  • 34. #12 RELATIONSHIPS ARE NOT A QUESTION OF TIME BUT A QUESTION OF AFFINITY Foto: Vienna
  • 35. #13 INTERNET IS A CONVERSATION NETWORK Foto: Budapest
  • 36. #14 ONLINE YOU HAVE A PERSONALIZED APROACH BUT IS OFFLINE WHERE THE REAL EMOTIONS ARE Foto: Croatia
  • 37. #15 LIKE US BRANDS AREN’T BUILD BY COMMUNICATION BUT BY WHAT THEY ACTUALLY DO Foto: Berlin
  • 38. #16 LOOK FOR INSPIRATION TO FURTHER YOUR OWN CREATION IN PURSUIT OF INNOVATION Foto: Belgrade
  • 39. CREATE INTEREST TRAVELING HELP US PRODUCT/BRAND INNOVATION FACILITATE CONNEXIONS TECHNOLOGY STRATEGY CONNECT THE DOTS CULTURAL DIFFERENCES PEOPLE COMMUNITY TARGET TO INSPIRE
  • 40. “DO INTERESTING THINGS AND INTERESTING THINGS WILL HAPPEN.” - Sir John Hegarty
  • 41. THANK YOU MORE ABOUT ME WWW.davidsobrinho.COM CONTACTS +351 916687604 eu@davidsobrinho.com