The Power of Big Data in a Networked World
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The Power of Big Data in a Networked World

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In a world of social networks, mobile computing, and billions of smart sensors, we are now awash in data. New tools to harness data are powering self-driving cars, lifecasting athletes, and real-time ...

In a world of social networks, mobile computing, and billions of smart sensors, we are now awash in data. New tools to harness data are powering self-driving cars, lifecasting athletes, and real-time flu-tracking. For businesses, big data poses new challenges, and demands new kinds of leadership. But for those who can master it, data will offer incredible sources of innovation and customer insight, and provide the answers to some of marketing's most vexing questions.

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    The Power of Big Data in a Networked World The Power of Big Data in a Networked World Presentation Transcript

    • The Power of Big Datain a Networked World David Rogers contact@davidrogers.biz Author, “The Network Is Your Customer” Faculty Director, Digital Marketing Strategy Columbia Business School Exec Ed
    • Walmart Weather Hail Aisle undergro damage und + app?
    • Customer Business PartnerDisruptor Challenger Influencer 6
    • data
    • Social data
    • Mobile dataMobile phones
    • “Internet of Things” data Jet engine / cow?
    • Storage & processing power Einiac
    • Cloud computing Cloud + Siri
    • New analytic tools Cat video
    • New analytic tools Cat video
    • data = insights
    • Image of person buying online
    • <Brand>Honda</Brand> <Model>Honda Accord</Model> <Brand>Toyota </Brand> <Model>Toyota Camry</Model> <Term>Sedans</Term>Honda Accords and Toyota Camrys <Term>Best</Term>are nice sedans, but hardly the bestcar on the road (for many people). <Term>Competent</Term>Its just that they are verycompentant in their price range. <Term>Price</Term>So, a love fest of the best sellingmay not tell you what is "best". <Term>Love</Term> <Term>Best selling</Term> <Term>Best</Term>
    • Cadillac
    • Questions to answerWho should I market to?Which are my most valuable customers?How should I personalize my offer?When and where should I spend my budget?What impact did I get from my marketing?
    • data = innovation
    • 24
    • data = asset
    • Obama for America?Voter data?
    • Media companies? data market
    • DataData DataData Data Data
    • data = insightinnovation asset
    • ? “Watson with doctors”?
    • Thank you! contact@davidrogers.bizEmail me for:• Related research “Marketing ROI in the Era of Big Data”