The Power of Big Datain a Networked World David Rogers              contact@davidrogers.biz Author, “The Network Is Your C...
Walmart   Weather      Hail Aisle    undergro   damage            und      + app?
Customer Business                PartnerDisruptor                 Challenger            Influencer                        ...
data
Social data
Mobile dataMobile phones
“Internet of Things” data   Jet engine / cow?
Storage & processing power         Einiac
Cloud computing Cloud + Siri
New analytic tools   Cat video
New analytic tools   Cat video
data = insights
Image of person buying online
<Brand>Honda</Brand>                                       <Model>Honda Accord</Model>                                    ...
Cadillac
Questions to answerWho should I market to?Which are my most valuable customers?How should I personalize my offer?When and ...
data = innovation
24
data = asset
Obama for America?Voter data?
Media companies?      data     market
DataData          DataData          Data       Data
data =  insightinnovation   asset
? “Watson with   doctors”?
Thank you!   contact@davidrogers.bizEmail me for:• Related research  “Marketing ROI in  the Era of Big Data”
The Power of Big Data in a Networked World
The Power of Big Data in a Networked World
The Power of Big Data in a Networked World
The Power of Big Data in a Networked World
The Power of Big Data in a Networked World
The Power of Big Data in a Networked World
The Power of Big Data in a Networked World
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The Power of Big Data in a Networked World

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In a world of social networks, mobile computing, and billions of smart sensors, we are now awash in data. New tools to harness data are powering self-driving cars, lifecasting athletes, and real-time flu-tracking. For businesses, big data poses new challenges, and demands new kinds of leadership. But for those who can master it, data will offer incredible sources of innovation and customer insight, and provide the answers to some of marketing's most vexing questions.

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The Power of Big Data in a Networked World

  1. 1. The Power of Big Datain a Networked World David Rogers contact@davidrogers.biz Author, “The Network Is Your Customer” Faculty Director, Digital Marketing Strategy Columbia Business School Exec Ed
  2. 2. Walmart Weather Hail Aisle undergro damage und + app?
  3. 3. Customer Business PartnerDisruptor Challenger Influencer 6
  4. 4. data
  5. 5. Social data
  6. 6. Mobile dataMobile phones
  7. 7. “Internet of Things” data Jet engine / cow?
  8. 8. Storage & processing power Einiac
  9. 9. Cloud computing Cloud + Siri
  10. 10. New analytic tools Cat video
  11. 11. New analytic tools Cat video
  12. 12. data = insights
  13. 13. Image of person buying online
  14. 14. <Brand>Honda</Brand> <Model>Honda Accord</Model> <Brand>Toyota </Brand> <Model>Toyota Camry</Model> <Term>Sedans</Term>Honda Accords and Toyota Camrys <Term>Best</Term>are nice sedans, but hardly the bestcar on the road (for many people). <Term>Competent</Term>Its just that they are verycompentant in their price range. <Term>Price</Term>So, a love fest of the best sellingmay not tell you what is "best". <Term>Love</Term> <Term>Best selling</Term> <Term>Best</Term>
  15. 15. Cadillac
  16. 16. Questions to answerWho should I market to?Which are my most valuable customers?How should I personalize my offer?When and where should I spend my budget?What impact did I get from my marketing?
  17. 17. data = innovation
  18. 18. 24
  19. 19. data = asset
  20. 20. Obama for America?Voter data?
  21. 21. Media companies? data market
  22. 22. DataData DataData Data Data
  23. 23. data = insightinnovation asset
  24. 24. ? “Watson with doctors”?
  25. 25. Thank you! contact@davidrogers.bizEmail me for:• Related research “Marketing ROI in the Era of Big Data”
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