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2013-11-05 The Network Is Your Customer - Euclid Tech Presentation
 

2013-11-05 The Network Is Your Customer - Euclid Tech Presentation

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    2013-11-05 The Network Is Your Customer - Euclid Tech Presentation 2013-11-05 The Network Is Your Customer - Euclid Tech Presentation Presentation Transcript

    • The Network Is Your Customer 5 Strategies to Thrive in a Digital Age @David_Rogers Author Faculty Director, Digital Marketing Strategy Columbia Business School www.davidrogers.biz
    • 3
    • Some companies worked with
    • Books & publications David Rogers Host, BRITE conferences Executive Director, Center on Global Brand Leadership 5
    • Customer Customer Customer Customer Customer Customer 9
    • •Free academic tutorials •1800+ videos on YouTube •Anywhere in the world •32 million lessons delivered worldwide •New grants from Gates & Google
    • 16
    • Broadcast Model Company Customers 19
    • Customer Network Model Customer Customer Blogs Comments Customer Customer Company Forums Customer 20
    • Broadcast Strategy + ≠ Customer Network Strategy
    • What kinds of services, experiences & communications… …will inspire advocacy & participation in your customer networks?
    • Access Collaborate Connect Customer Networks Engage Customize 25
    • ACCESS Be faster, be easier, be everywhere, be always on 26
    • Last Year’s Christmas Card
    • ENGAGE Become a source of valued content 47
    • 49
    • Every organization must think like a media company
    • 60
    • 64
    • 65
    • CUSTOMIZE Make your offering adaptable to your customers’ needs 73
    • 77
    • 78
    • 80
    • 81
    • Image of person buying online
    • CONNECT Become a part of your customers’ conversations 90
    • EXPECTED: DISCOVERED: 80 things to do to increase likelihood guests would recommend 5 things in the first 20 minutes make the most positive impact Social Media Analysis
    • 97
    • 103
    • COLLABORATE Invite your customers to help build your enterprise 106
    • 111
    • 112
    • 113
    • 114
    • The world has changed…
    • From mass markets… Company Customers 120
    • …to customer networks Customer Customer Blogs Comments Customer Customer Company Forums Customer 121
    • Customer networks Customer networks Customer networks Customer networks Customer networks Customer networks 122
    • Access Collaborate Connect Customer Networks Engage Customize 123
    • Thank you! David.Rogers@columbia.edu Email me for: • Slides • Sample chapter